Brandwave

Aged care providers in New Zealand:Which brands are most popular in search?

In August 2026, Bupa NZ was the most searched among aged care providers in New Zealand, with an estimated 5.4K branded searches and 40% estimated Share of Search within this set.

Share of Search, August 2026
  1. Bupa NZ40%
  2. Oceania Healthcare23.2%
  3. Radius Care14.4%
  4. Arvida12.9%
  5. Heritage Lifecare9.4%

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Share of SearchLeaderboard

Compare the rest home and aged care providers New Zealand families choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among aged care providers in New Zealand, by month

Share of Search by month for Bupa NZ, Oceania Healthcare, Radius Care, Arvida, Heritage Lifecare. The figures are in the table below the chart.

View monthly share of search table
MonthBupa NZOceania HealthcareRadius CareArvidaHeritage Lifecare
Oct 202538.3%23.8%14.7%13.2%9.9%
Nov 202536.3%26%15.9%11.9%9.9%
Dec 202538.2%24.5%15.2%13.1%9%
Jan 202639.4%22%15.9%12.1%10.5%
Feb 202637.5%24.6%14.7%13.5%9.7%
Mar 202640.3%21.8%13.7%12.6%11.7%
Apr 202640%21.9%16.3%11.5%10.2%
May 202637.7%24.6%16.9%10.6%10.2%
Jun 202636%25.5%14.7%13.2%10.6%
Jul 202641.8%20.5%14.7%13%10%
Aug 202640%23.2%14.4%12.9%9.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bupa NZ

    40%

    held 1st · 5.4K estimated branded searches · +1.1% vs prior month · -1.8 points

  2. 2.Oceania Healthcare

    23.2%

    held 2nd · 3.1K estimated branded searches · +19.5% vs prior month · +2.7 points

  3. 3.Radius Care

    14.4%

    held 3rd · 1.9K estimated branded searches · +3.7% vs prior month · -0.3 points

  4. 4.Arvida

    12.9%

    held 4th · 1.7K estimated branded searches · +5.5% vs prior month · 0 points

  5. 5.Heritage Lifecare

    9.4%

    held 5th · 1.3K estimated branded searches · 0% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among aged care providers in New Zealand?

In August 2026, Bupa NZ was the most searched among aged care providers in New Zealand, with an estimated 5.4K branded searches and 40% estimated Share of Search within this set. Oceania Healthcare is in 2nd place, 16.8 percentage points behind at 23.2% Share of Search.

New Zealand aged care providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bupa NZ38.3% → 40%41.8%Jul 202636%Jun 20261st
Oceania Healthcare23.8% → 23.2%26%Nov 202520.5%Jul 20262nd
Radius Care14.7% → 14.4%16.9%May 202613.7%Mar 20263rd
Arvida13.2% → 12.9%13.5%Feb 202610.6%May 20264th
Heritage Lifecare9.9% → 9.4%11.7%Mar 20269%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bupa NZ’s estimated Share of Search among aged care providers in New Zealand increased from 38.3% to 40%.
  • Across the 11 months ending August 2026, Oceania Healthcare’s estimated Share of Search among aged care providers in New Zealand decreased from 23.8% to 23.2%.
  • Across the 11 months ending August 2026, Bupa NZ’s estimated Share of Search among aged care providers in New Zealand peaked at 41.8% in July 2026 and was lowest at 36% in June 2026.
  • Across the 11 months ending August 2026, Oceania Healthcare’s estimated Share of Search among aged care providers in New Zealand peaked at 26% in November 2025 and was lowest at 20.5% in July 2026.
  • Across the 11 months ending August 2026, Radius Care’s estimated Share of Search among aged care providers in New Zealand peaked at 16.9% in May 2026 and was lowest at 13.7% in March 2026.
  • Across the 11 months ending August 2026, Arvida’s estimated Share of Search among aged care providers in New Zealand peaked at 13.5% in February 2026 and was lowest at 10.6% in May 2026.
  • Across the 11 months ending August 2026, Heritage Lifecare’s estimated Share of Search among aged care providers in New Zealand peaked at 11.7% in March 2026 and was lowest at 9% in December 2025.
  • Across the 11 months ending August 2026, Radius Care, Arvida and Heritage Lifecare held steady: their estimated Share of Search among aged care providers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand aged care providers in August 2026?

  1. In August 2026, Oceania Healthcare gained estimated Share of Search among aged care providers in New Zealand, from 20.5% to 23.2%.

  2. In August 2026, Bupa NZ lost estimated Share of Search among aged care providers in New Zealand, from 41.8% to 40%.

  3. In August 2026, Heritage Lifecare lost estimated Share of Search among aged care providers in New Zealand, from 10% to 9.4%.

  4. Radius Care’s estimated Share of Search among aged care providers in New Zealand has lost ground for 3 months in a row, from 16.9% to 14.4% in August 2026.

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