Bupa NZ vs Heritage Lifecare:Which is more popular by branded search in New Zealand?
In August 2026, Bupa NZ had more branded searches than Heritage Lifecare among aged care providers in New Zealand. Bupa NZ was estimated to have 5.4K branded searches compared to Heritage Lifecare’s 1.3K, and held a 40% Share of Search versus Heritage Lifecare’s 9.4%.
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Which is more popular in search, Bupa NZ or Heritage Lifecare?
Compare the rest home and aged care providers New Zealand families choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bupa NZ, Heritage Lifecare. The figures are in the table below the chart.
View monthly share of search table
| Month | Bupa NZ | Oceania Healthcare | Radius Care | Arvida | Heritage Lifecare |
|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 23.8% | 14.7% | 13.2% | 9.9% |
| Nov 2025 | 36.3% | 26% | 15.9% | 11.9% | 9.9% |
| Dec 2025 | 38.2% | 24.5% | 15.2% | 13.1% | 9% |
| Jan 2026 | 39.4% | 22% | 15.9% | 12.1% | 10.5% |
| Feb 2026 | 37.5% | 24.6% | 14.7% | 13.5% | 9.7% |
| Mar 2026 | 40.3% | 21.8% | 13.7% | 12.6% | 11.7% |
| Apr 2026 | 40% | 21.9% | 16.3% | 11.5% | 10.2% |
| May 2026 | 37.7% | 24.6% | 16.9% | 10.6% | 10.2% |
| Jun 2026 | 36% | 25.5% | 14.7% | 13.2% | 10.6% |
| Jul 2026 | 41.8% | 20.5% | 14.7% | 13% | 10% |
| Aug 2026 | 40% | 23.2% | 14.4% | 12.9% | 9.4% |
| Sep 2026 | — | — | — | — | — |
How has the Bupa NZ and Heritage Lifecare comparison changed over the last 12 months?
3 findings
- Bupa NZ was ahead of Heritage Lifecare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bupa NZ’s estimated Share of Search among aged care providers in New Zealand moved from 38.3% to 40%, and its estimated monthly branded searches moved from 5K to 5.4K.
- Across the 11 months ending August 2026, Heritage Lifecare’s estimated Share of Search among aged care providers in New Zealand moved from 9.9% to 9.4%, and its estimated monthly branded searches held steady at 1.3K.
How did search popularity change for New Zealand aged care providers in August 2026?
2 changes
In August 2026, Bupa NZ lost estimated Share of Search among aged care providers in New Zealand, from 41.8% to 40%.
In August 2026, Heritage Lifecare lost estimated Share of Search among aged care providers in New Zealand, from 10% to 9.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Bupa NZ’s and Heritage Lifecare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bupa NZ
19 branded search terms
- bupa
- bupa auckland
- bupa ballarat rangiora
- bupa blockhouse bay
- bupa care services nz limited
- bupa co nz
- bupa eventhorpe care home firth street hamilton east hamilton
- bupa hamilton nz
- bupa new lynn
- bupa new zealand
- bupa palmerston north
- bupa papanui
- bupa porirua
- bupa rangiora
- bupa rotorua
- bupa tauranga
- bupa upper hutt
- bupa waikanae
- bupa whangarei
Heritage Lifecare
7 branded search terms
- heritage lifecare
- heritage lifecare ltd
- heritage lifecare near me
- heritage lifecare new zealand
- heritage lifecare nz
- heritagelifecare
- heritagelifecare co nz
Put your own brand in this comparison
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