Brandwave

Bupa New Zealand vs Bupa Retirement Villages:Which is more popular?

In September 2026, Bupa New Zealand had more branded searches than Bupa Retirement Villages among retirement village operators in New Zealand. Bupa New Zealand had about 390 branded searches, while Bupa Retirement Villages had 260. Bupa New Zealand made up 1.6% of all retirement village operator searches we track, and Bupa Retirement Villages accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about retirement village operators, Bupa New Zealand appeared in two of the five answers and Bupa Retirement Villages in one. Bupa New Zealand was mentioned before Bupa Retirement Villages in every answer that named either.

Among retirement village operators in New Zealand in September 2026

Who do people search for more?

Bupa New Zealand, about 50% more searches than Bupa Retirement Villages

Bupa New Zealand 390 searchesBupa Retirement Villages 260 searches

Who does AI mention more?

Bupa New Zealand, mentioned in 2 of 5 answers, Bupa Retirement Villages in 1

Bupa New Zealand in 2 of 5Bupa Retirement Villages in 1 of 5

Who does AI recommend more?

Bupa New Zealand, named ahead of Bupa Retirement Villages in 2 of 2 answers

Bupa New Zealand first in 2Bupa Retirement Villages never first

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Top retirement village operators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bupa New Zealand was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bupa Retirement Villages was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bupa New Zealand was listed before Bupa Retirement Villages in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryman Healthcare1st
  2. Summerset2nd
  3. Metlifecare3rd
  4. Arvida4th
  5. Oceania Healthcare5th
  6. Bupa New Zealand6th
  7. Bupa Retirement Villages7th
  8. Qestral–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryman Healthcare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Summerset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Metlifecare4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arvida4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oceania Healthcare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bupa New Zealand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bupa Retirement Villages1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Qestral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about retirement village operators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bupa New Zealand or Bupa Retirement Villages more popular in search?

This chart shows how often people search Google for Bupa New Zealand and Bupa Retirement Villages by name. Each line represents a brand's share of searches for all eight retirement village operators we track, month by month, from searches in New Zealand.

Bupa New Zealand and Bupa Retirement Villages among retirement village operators in New Zealand, by month

Share of searches by month for Bupa New Zealand, Bupa Retirement Villages. The figures are in the table below the chart.

View monthly share of searches table
MonthRyman HealthcareSummersetMetlifecareOceania HealthcareArvidaQestralBupa New ZealandBupa Retirement Villages
Oct 202537.8%22.2%17.1%11.8%5.7%2.8%1.4%1.2%
Nov 202534%17.9%26.4%10%3.9%5.3%1.5%0.92%
Dec 202533.8%23.2%14.6%12.4%5.9%7.1%1.8%1.1%
Jan 202636.9%19.7%14.1%9.4%4.5%13.3%1.2%1.1%
Feb 202639.1%18%17.6%12.3%5.8%4.3%1.5%1.4%
Mar 202633.3%23.3%17.5%12%6.1%4.6%1.8%1.4%
Apr 202631.2%33.3%16.8%9.5%4.3%2.3%1.4%1.1%
May 202636.9%23.6%15.4%13.3%4.8%2.9%1.6%1.5%
Jun 202638.6%19.4%18.3%12.9%5.9%2.4%1.3%1.2%
Jul 202635.9%21%17.8%12.7%7%2.4%1.5%1.7%
Aug 202634.9%22%18%13%6.1%3.1%1.5%1.3%
Sep 202631.8%21.1%19%14%8%3.4%1.6%1.1%

How has the Bupa New Zealand and Bupa Retirement Villages comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand retirement village operators in September 2026?

1 change

  1. Estimated monthly branded searches for Bupa Retirement Villages in New Zealand fell 21.2% over 12 measured months, from 330 to 260 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bupa New Zealand’s and Bupa Retirement Villages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bupa New Zealand

1 branded search term

  • bupa new zealand

Bupa Retirement Villages

3 branded search terms

  • bupa retirement
  • bupa retirement villages
  • bupa villages

How the Brand Demand Index is measured

Other head-to-heads among retirement village operators

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