Brandwave

How popular isBitly?

In October 2026, people searched for Bitly by name about 1,890 times in New Zealand, a 17.5% decrease from the previous year. These searches made up 24.4% of all New Zealand short link management platform searches, placing Bitly third out of seven platforms. When we asked both ChatGPT and Google AI Overviews about short link management platforms, Bitly appeared in all answers and was the most recommended of the seven.

Search and AI answers in October 2026

Bitly is the third most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. TinyURLShare of searches 36.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. BL.INKShare of searches 27.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BitlyShare of searches 24.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. DubShare of searches 8.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. RebrandlyShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top short link management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bitly appeared in all five answers. Bitly is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bitly1st
  2. Short.io2nd
  3. Rebrandly3rd
  4. Dub4th
  5. Linkly5th
  6. TinyURL6th
  7. BL.INK–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rebrandly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Short.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dub2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Linkly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TinyURL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BL.INK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about short link management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Bitly compared with other New Zealand short link management platforms?

Bitly against short link management platforms in New Zealand, by month

Share of searches by month for TinyURL, BL.INK, Bitly, Dub, Rebrandly. The figures are in the table below the chart.

View monthly share of searches table
MonthTinyURLBL.INKBitlyDubRebrandlyLinklyShort.io
Nov 202542.9%18.2%28.2%6.7%2.4%0.98%0.7%
Dec 202540.1%25.8%21.6%7.7%3.4%0.79%0.6%
Jan 202640.8%20.6%26.7%7.6%2.7%1.1%0.47%
Feb 202639.8%20%30.6%6%2.6%0.61%0.46%
Mar 202642.6%17.6%27.6%8%2.8%0.95%0.54%
Apr 202638.3%19.2%30.6%7.1%3.1%1%0.59%
May 202641.7%17.1%32.8%5.1%2.2%0.75%0.21%
Jun 202647%21.2%23.5%5.2%1.9%0.93%0.27%
Jul 202648.4%19.5%21.1%7.2%2.5%1%0.3%
Aug 202648.1%17.3%23.1%7.8%2.3%0.93%0.53%
Sep 202639.2%24.2%21.4%10.9%2.6%1.4%0.3%
Oct 202636.4%27.1%24.4%8.4%2.4%1%0.29%

  1. 1.TinyURL

    36.4%

    Held 1st. 2.5K estimated branded searches, -1.5% vs prior month. Share -2.9 points.

  2. 2.BL.INK

    27.1%

    Held 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +2.9 points.

  3. 3.Bitly

    24.4%

    Held 3rd. 1.7K estimated branded searches, +21.3% vs prior month. Share +3 points.

  4. 4.Dub

    8.4%

    Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share -2.5 points.

  5. 5.Rebrandly

    2.4%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Linkly

    1%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.4 points.

  7. 7.Short.io

    0.29%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bitly and its closest rivals

Every comparison with Bitly

9 comparisons

How has branded search demand for Bitly changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Bitly in New Zealand fell from 2.3K to 1.9K.
  • Across the 12 months ending October 2026, Bitly’s share of searches among short link management platforms in New Zealand decreased from 28.2% to 24.4%.
  • Across the 12 months ending October 2026, Bitly’s share of searches among short link management platforms in New Zealand peaked at 32.8% in May 2026 and was lowest at 21.1% in July 2026.
  • Across the 12 months ending October 2026, Bitly fell from 2nd to 3rd among short link management platforms in New Zealand.

How did search popularity change for New Zealand short link management platforms in October 2026?

5 changes

  1. In October 2026, Bitly gained share of searches among short link management platforms in New Zealand, from 21.4% to 24.4%.

  2. In October 2026, BL.INK gained share of searches among short link management platforms in New Zealand, from 24.2% to 27.1%.

  3. In October 2026, TinyURL lost share of searches among short link management platforms in New Zealand, from 39.2% to 36.4%.

  4. In October 2026, Dub lost share of searches among short link management platforms in New Zealand, from 10.9% to 8.4%.

  5. Estimated monthly branded searches for Short.io in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026.

How are Bitly’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bitly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bitly
  • bitly link
  • bitly link shortener
  • bitly short url

Do you work for Bitly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bitly compete?

Bitly is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Link shortener and QR code tools3rd of 710.8%Show ranking
Short link management platforms3rd of 724.4%Shown above
Creator with pink hair and a pink jacket

Is Bitly your brand?

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