Short link management platforms in New Zealand:Which are most popular?

Name: Short link management platforms in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, TinyURL was the most searched short link management platform in New Zealand, accounting for 36.4% of all searches among the seven platforms tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Bitly and Rebrandly showed up in every answer. Bitly was recommended most often, coming first in two out of five responses.

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Top short link management platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bitly and Rebrandly appeared every time. Bitly was recommended most often, coming first in two out of five answers. Short.io was second, and Rebrandly was third. BL.INK, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bitly	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Rebrandly	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Short.io	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Dub	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Linkly	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
TinyURL	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
BL.INK	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rebrandly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Short.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dub2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Linkly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TinyURL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BL.INK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about short link management platforms

5 answers

Asked ChatGPT
“Which short link management platform should I use in New Zealand?”
1. 1Short.io
2. 2Rebrandly
3. 3Bitly
Asked ChatGPT
“What are the best short link management platforms in New Zealand?”
1. 1Short.io
2. 2Rebrandly
3. 3Bitly
4. 4Dub
5. 5Linkly
Asked ChatGPT
“What's the best short link management platform in New Zealand for tracked marketing links?”
1. 1Short.io
2. 2Rebrandly
3. 3Bitly
Searched Google, AI Overview
“link management platform”
1. 1Bitly
2. 2Linkly
3. 3Rebrandly
Searched Google, AI Overview
“best url shortener”
1. 1Bitly
2. 2TinyURL
3. 3Dub
4. 4Rebrandly
5. 5Short.io

Not named in any answer:

BL.INK

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which short link management platforms do people search for most?

This chart shows how often people search Google for each short link management platform by name. Each line represents a brand's share of searches for all seven short link management platforms we track, month by month, from searches in New Zealand.

Share of searches among short link management platforms in New Zealand, by month

Month	TinyURL	BL.INK	Bitly	Dub	Rebrandly	Linkly	Short.io
Nov 2025	42.9%	18.2%	28.2%	6.7%	2.4%	0.98%	0.7%
Dec 2025	40.1%	25.8%	21.6%	7.7%	3.4%	0.79%	0.6%
Jan 2026	40.8%	20.6%	26.7%	7.6%	2.7%	1.1%	0.47%
Feb 2026	39.8%	20%	30.6%	6%	2.6%	0.61%	0.46%
Mar 2026	42.6%	17.6%	27.6%	8%	2.8%	0.95%	0.54%
Apr 2026	38.3%	19.2%	30.6%	7.1%	3.1%	1%	0.59%
May 2026	41.7%	17.1%	32.8%	5.1%	2.2%	0.75%	0.21%
Jun 2026	47%	21.2%	23.5%	5.2%	1.9%	0.93%	0.27%
Jul 2026	48.4%	19.5%	21.1%	7.2%	2.5%	1%	0.3%
Aug 2026	48.1%	17.3%	23.1%	7.8%	2.3%	0.93%	0.53%
Sep 2026	39.2%	24.2%	21.4%	10.9%	2.6%	1.4%	0.3%
Oct 2026	36.4%	27.1%	24.4%	8.4%	2.4%	1%	0.29%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	TinyURL	36.4%	2.5K	-1.5%	-2.9 points
2, held 2nd	BL.INK	27.1%	1.9K	+18.8%	+2.9 points
3, held 3rd	Bitly	24.4%	1.7K	+21.3%	+3 points
4, held 4th	Dub	8.4%	590	-18.1%	-2.5 points
5, held 5th	Rebrandly	2.4%	170	0%	-0.2 points
6, held 6th	Linkly	1%	70	-22.2%	-0.4 points
7, held 7th	Short.io	0.29%	20	0%	0 points

1.TinyURL
36.4%
Held 1st. 2.5K estimated branded searches, -1.5% vs prior month. Share -2.9 points.
2.BL.INK
27.1%
Held 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +2.9 points.
3.Bitly
24.4%
Held 3rd. 1.7K estimated branded searches, +21.3% vs prior month. Share +3 points.
4.Dub
8.4%
Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share -2.5 points.
5.Rebrandly
2.4%
Held 5th. 170 estimated branded searches, 0% vs prior month. Share -0.2 points.
6.Linkly
1%
Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.4 points.
7.Short.io
0.29%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among short link management platforms in New Zealand?

7 brands

In October 2026, TinyURL was the most searched among short link management platforms in New Zealand, with an estimated 2.5K branded searches, 36.4% of all searches for the seven tracked by the Brandwave Brand Demand Index. BL.INK is in 2nd place, 9.3 percentage points behind at 27.1%.

New Zealand short link management platforms, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
TinyURL	42.9% → 36.4%	48.4%Jul 2026	36.4%Oct 2026	1st
BL.INK	18.2% → 27.1%	27.1%Oct 2026	17.1%May 2026	3rd → 2nd
Bitly	28.2% → 24.4%	32.8%May 2026	21.1%Jul 2026	2nd → 3rd
Dub	6.7% → 8.4%	10.9%Sep 2026	5.1%May 2026	4th
Rebrandly	2.4%	3.4%Dec 2025	1.9%Jun 2026	5th
Linkly	0.98% → 1%	1.4%Sep 2026	0.61%Feb 2026	6th
Short.io	0.7% → 0.29%	0.7%Nov 2025	0.21%May 2026	7th

Each finding as a sentence

Across the 12 months ending October 2026, TinyURL’s share of searches among short link management platforms in New Zealand decreased from 42.9% to 36.4%.
Across the 12 months ending October 2026, BL.INK’s share of searches among short link management platforms in New Zealand increased from 18.2% to 27.1%.
Across the 12 months ending October 2026, Bitly’s share of searches among short link management platforms in New Zealand decreased from 28.2% to 24.4%.
Across the 12 months ending October 2026, Dub’s share of searches among short link management platforms in New Zealand increased from 6.7% to 8.4%.
Across the 12 months ending October 2026, TinyURL’s share of searches among short link management platforms in New Zealand peaked at 48.4% in July 2026 and was lowest at 36.4% in October 2026.
Across the 12 months ending October 2026, BL.INK’s share of searches among short link management platforms in New Zealand peaked at 27.1% in October 2026 and was lowest at 17.1% in May 2026.
Across the 12 months ending October 2026, Bitly’s share of searches among short link management platforms in New Zealand peaked at 32.8% in May 2026 and was lowest at 21.1% in July 2026.
Across the 12 months ending October 2026, Dub’s share of searches among short link management platforms in New Zealand peaked at 10.9% in September 2026 and was lowest at 5.1% in May 2026.
Across the 12 months ending October 2026, Rebrandly’s share of searches among short link management platforms in New Zealand peaked at 3.4% in December 2025 and was lowest at 1.9% in June 2026.
Across the 12 months ending October 2026, BL.INK rose from 3rd to 2nd among short link management platforms in New Zealand.
Across the 12 months ending October 2026, Bitly fell from 2nd to 3rd among short link management platforms in New Zealand.
Across the 12 months ending October 2026, Rebrandly, Linkly and Short.io held steady: their share of searches among short link management platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand short link management platforms in October 2026?

5 changes

In October 2026, Bitly gained share of searches among short link management platforms in New Zealand, from 21.4% to 24.4%.
In October 2026, BL.INK gained share of searches among short link management platforms in New Zealand, from 24.2% to 27.1%.
In October 2026, TinyURL lost share of searches among short link management platforms in New Zealand, from 39.2% to 36.4%.
In October 2026, Dub lost share of searches among short link management platforms in New Zealand, from 10.9% to 8.4%.
Estimated monthly branded searches for Short.io in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026.

How are branded searches counted for short link management platforms?

13 search terms

Each brand's share of searches among short link management platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.