Bitly vs TinyURL:Which is more popular by branded search in New Zealand?
In August 2026, TinyURL had more branded searches than Bitly among link shortener and QR code tools in New Zealand. TinyURL was estimated to have 2.6K branded searches compared to Bitly’s 2.1K, and held a 37.1% Share of Search versus Bitly’s 30.3%.
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Which is more popular in search, Bitly or TinyURL?
Compare the link shortening and QR code tools New Zealand marketers track campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TinyURL, Bitly. The figures are in the table below the chart.
View monthly share of search table
| Month | TinyURL | Bitly | QR Code Generator | QR Code Monkey | Rebrandly | Uniqode |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 49.5% | 1.9% | 7.9% | 4.3% | 1.1% |
| Nov 2025 | 37% | 44.8% | 4.1% | 8.9% | 3.9% | 1.2% |
| Dec 2025 | 39.1% | 39.5% | 2.4% | 12.2% | 5.8% | 1% |
| Jan 2026 | 38.4% | 45.8% | 2.8% | 7.2% | 4.9% | 1% |
| Feb 2026 | 32.6% | 38.4% | 15.4% | 9.1% | 3.4% | 1.1% |
| Mar 2026 | 29.6% | 35.3% | 20% | 10.1% | 4% | 1.1% |
| Apr 2026 | 25.2% | 38.5% | 23.3% | 8.3% | 4.1% | 0.65% |
| May 2026 | 20.8% | 33.5% | 35.8% | 7.3% | 2.1% | 0.55% |
| Jun 2026 | 21.4% | 18.6% | 47.4% | 10.8% | 1.3% | 0.47% |
| Jul 2026 | 29.7% | 22.4% | 26.2% | 19% | 2.1% | 0.7% |
| Aug 2026 | 37.1% | 30.3% | 18.3% | 10.9% | 2.5% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bitly and TinyURL comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: TinyURL took it in June 2026.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among link shortener and QR code tools in New Zealand moved from 49.5% to 30.3%, and its estimated monthly branded searches moved from 2.6K to 2.1K.
- Across the 11 months ending August 2026, TinyURL’s estimated Share of Search among link shortener and QR code tools in New Zealand moved from 35.2% to 37.1%, and its estimated monthly branded searches moved from 1.9K to 2.6K.
How did search popularity change for New Zealand link shortener and QR code tools in August 2026?
2 changes
In August 2026, Bitly overtook QR Code Generator to rank 2nd among link shortener and QR code tools in New Zealand, at 30.3%.
In August 2026, TinyURL gained estimated Share of Search among link shortener and QR code tools in New Zealand, from 29.7% to 37.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Bitly’s and TinyURL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.