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Link shortener and QR code tools in New Zealand:Which brands are most popular in search?

In August 2026, TinyURL was the most searched among link shortener and QR code tools in New Zealand, with an estimated 2.6K branded searches and 37.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. TinyURL37.1%
  2. Bitly30.3%
  3. QR Code Generator18.3%
  4. QR Code Monkey10.9%
  5. Rebrandly2.5%
  6. Uniqode1%

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Share of SearchLeaderboard

Compare the link shortening and QR code tools New Zealand marketers track campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among link shortener and QR code tools in New Zealand, by month

Share of Search by month for TinyURL, Bitly, QR Code Generator, QR Code Monkey, Rebrandly. The figures are in the table below the chart.

View monthly share of search table
MonthTinyURLBitlyQR Code GeneratorQR Code MonkeyRebrandlyUniqode
Oct 202535.2%49.5%1.9%7.9%4.3%1.1%
Nov 202537%44.8%4.1%8.9%3.9%1.2%
Dec 202539.1%39.5%2.4%12.2%5.8%1%
Jan 202638.4%45.8%2.8%7.2%4.9%1%
Feb 202632.6%38.4%15.4%9.1%3.4%1.1%
Mar 202629.6%35.3%20%10.1%4%1.1%
Apr 202625.2%38.5%23.3%8.3%4.1%0.65%
May 202620.8%33.5%35.8%7.3%2.1%0.55%
Jun 202621.4%18.6%47.4%10.8%1.3%0.47%
Jul 202629.7%22.4%26.2%19%2.1%0.7%
Aug 202637.1%30.3%18.3%10.9%2.5%1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.TinyURL

    37.1%

    held 1st · 2.6K estimated branded searches · +0.39% vs prior month · +7.5 points

  2. 2.Bitly

    30.3%

    moved from 3rd to 2nd · 2.1K estimated branded searches · +8.3% vs prior month · +7.8 points

  3. 3.QR Code Generator

    18.3%

    moved from 2nd to 3rd · 1.3K estimated branded searches · -44% vs prior month · -7.9 points

  4. 4.QR Code Monkey

    10.9%

    held 4th · 750 estimated branded searches · -54% vs prior month · -8.1 points

  5. 5.Rebrandly

    2.5%

    held 5th · 170 estimated branded searches · -5.6% vs prior month · +0.4 points

  6. 6.Uniqode

    1%

    held 6th · 70 estimated branded searches · +16.7% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among link shortener and QR code tools in New Zealand?

In August 2026, TinyURL was the most searched among link shortener and QR code tools in New Zealand, with an estimated 2.6K branded searches and 37.1% estimated Share of Search within this set. Bitly is in 2nd place, 6.8 percentage points behind at 30.3% Share of Search.

New Zealand link shortener and QR code tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
TinyURL35.2% → 37.1%39.1%Dec 202520.8%May 20262nd → 1st
Bitly49.5% → 30.3%49.5%Oct 202518.6%Jun 20261st → 2nd
QR Code Generator1.9% → 18.3%47.4%Jun 20261.9%Oct 20255th → 3rd
QR Code Monkey7.9% → 10.9%19%Jul 20267.2%Jan 20263rd → 4th
Rebrandly4.3% → 2.5%5.8%Dec 20251.3%Jun 20264th → 5th
Uniqode1.1% → 1%1.2%Nov 20250.47%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, TinyURL’s estimated Share of Search among link shortener and QR code tools in New Zealand increased from 35.2% to 37.1%.
  • Across the 11 months ending August 2026, Bitly’s estimated Share of Search among link shortener and QR code tools in New Zealand decreased from 49.5% to 30.3%.
  • Across the 11 months ending August 2026, QR Code Generator’s estimated Share of Search among link shortener and QR code tools in New Zealand increased from 1.9% to 18.3%.
  • Across the 11 months ending August 2026, QR Code Monkey’s estimated Share of Search among link shortener and QR code tools in New Zealand increased from 7.9% to 10.9%.
  • Across the 11 months ending August 2026, Rebrandly’s estimated Share of Search among link shortener and QR code tools in New Zealand decreased from 4.3% to 2.5%.
  • Across the 11 months ending August 2026, TinyURL’s estimated Share of Search among link shortener and QR code tools in New Zealand peaked at 39.1% in December 2025 and was lowest at 20.8% in May 2026.
  • Across the 11 months ending August 2026, Bitly’s estimated Share of Search among link shortener and QR code tools in New Zealand peaked at 49.5% in October 2025 and was lowest at 18.6% in June 2026.
  • Across the 11 months ending August 2026, QR Code Generator’s estimated Share of Search among link shortener and QR code tools in New Zealand peaked at 47.4% in June 2026 and was lowest at 1.9% in October 2025.
  • Across the 11 months ending August 2026, QR Code Monkey’s estimated Share of Search among link shortener and QR code tools in New Zealand peaked at 19% in July 2026 and was lowest at 7.2% in January 2026.
  • Across the 11 months ending August 2026, Rebrandly’s estimated Share of Search among link shortener and QR code tools in New Zealand peaked at 5.8% in December 2025 and was lowest at 1.3% in June 2026.
  • Across the 11 months ending August 2026, TinyURL rose from 2nd to 1st among link shortener and QR code tools in New Zealand.
  • Across the 11 months ending August 2026, Bitly fell from 1st to 2nd among link shortener and QR code tools in New Zealand.
  • Across the 11 months ending August 2026, QR Code Generator rose from 5th to 3rd among link shortener and QR code tools in New Zealand.
  • Across the 11 months ending August 2026, QR Code Monkey fell from 3rd to 4th among link shortener and QR code tools in New Zealand.
  • Across the 11 months ending August 2026, Rebrandly fell from 4th to 5th among link shortener and QR code tools in New Zealand.
  • Across the 11 months ending August 2026, Uniqode held steady: its estimated Share of Search among link shortener and QR code tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand link shortener and QR code tools in August 2026?

  1. In August 2026, Bitly overtook QR Code Generator to rank 2nd among link shortener and QR code tools in New Zealand, at 30.3%.

  2. In August 2026, TinyURL gained estimated Share of Search among link shortener and QR code tools in New Zealand, from 29.7% to 37.1%.

  3. In August 2026, QR Code Monkey lost estimated Share of Search among link shortener and QR code tools in New Zealand, from 19% to 10.9%.

  4. In August 2026, QR Code Generator lost estimated Share of Search among link shortener and QR code tools in New Zealand, from 26.2% to 18.3%.

  5. Estimated monthly branded searches for Uniqode in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.

  6. Estimated monthly branded searches for Rebrandly in New Zealand fell 26.1% over 11 measured months, from 230 to 170 in August 2026.

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