Brandwave

How popular isBitly in search?

In August 2026, there were an estimated 2.1K branded searches for Bitly in New Zealand which is down 20.2% over the last 11 months. Bitly holds 30.3% estimated Share of Search among New Zealand link shortener and QR code tools and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. TinyURL37.1%
  2. Bitly30.3%
  3. QR Code Generator18.3%
  4. QR Code Monkey10.9%
  5. Rebrandly2.5%
  6. Uniqode1%
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Which link shortener and QR code tools compete with Bitly?

Bitly against link shortener and QR code tools in New Zealand, by month

Share of Search by month for TinyURL, Bitly, QR Code Generator, QR Code Monkey, Rebrandly. The figures are in the table below the chart.

View monthly share of search table
MonthTinyURLBitlyQR Code GeneratorQR Code MonkeyRebrandlyUniqode
Oct 202535.2%49.5%1.9%7.9%4.3%1.1%
Nov 202537%44.8%4.1%8.9%3.9%1.2%
Dec 202539.1%39.5%2.4%12.2%5.8%1%
Jan 202638.4%45.8%2.8%7.2%4.9%1%
Feb 202632.6%38.4%15.4%9.1%3.4%1.1%
Mar 202629.6%35.3%20%10.1%4%1.1%
Apr 202625.2%38.5%23.3%8.3%4.1%0.65%
May 202620.8%33.5%35.8%7.3%2.1%0.55%
Jun 202621.4%18.6%47.4%10.8%1.3%0.47%
Jul 202629.7%22.4%26.2%19%2.1%0.7%
Aug 202637.1%30.3%18.3%10.9%2.5%1%
Sep 2026——————

  1. 1.TinyURL

    37.1%

    held 1st · 2.6K estimated branded searches · +0.39% vs prior month · +7.5 points

  2. 2.Bitly

    30.3%

    moved from 3rd to 2nd · 2.1K estimated branded searches · +8.3% vs prior month · +7.8 points

  3. 3.QR Code Generator

    18.3%

    moved from 2nd to 3rd · 1.3K estimated branded searches · -44% vs prior month · -7.9 points

  4. 4.QR Code Monkey

    10.9%

    held 4th · 750 estimated branded searches · -54% vs prior month · -8.1 points

  5. 5.Rebrandly

    2.5%

    held 5th · 170 estimated branded searches · -5.6% vs prior month · +0.4 points

  6. 6.Uniqode

    1%

    held 6th · 70 estimated branded searches · +16.7% vs prior month · +0.3 points

Compare search popularity between Bitly and its closest rivals

How has branded search demand for Bitly changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bitly in New Zealand fell from 2.6K to 2.1K.
  • Across the 11 months ending August 2026, Bitly’s estimated Share of Search among link shortener and QR code tools in New Zealand decreased from 49.5% to 30.3%.
  • Across the 11 months ending August 2026, Bitly’s estimated Share of Search among link shortener and QR code tools in New Zealand peaked at 49.5% in October 2025 and was lowest at 18.6% in June 2026.
  • Across the 11 months ending August 2026, Bitly fell from 1st to 2nd among link shortener and QR code tools in New Zealand.

How did search popularity change for New Zealand link shortener and QR code tools in August 2026?

  1. In August 2026, Bitly overtook QR Code Generator to rank 2nd among link shortener and QR code tools in New Zealand, at 30.3%.

  2. In August 2026, TinyURL gained estimated Share of Search among link shortener and QR code tools in New Zealand, from 29.7% to 37.1%.

  3. In August 2026, QR Code Monkey lost estimated Share of Search among link shortener and QR code tools in New Zealand, from 19% to 10.9%.

  4. In August 2026, QR Code Generator lost estimated Share of Search among link shortener and QR code tools in New Zealand, from 26.2% to 18.3%.

  5. Estimated monthly branded searches for Uniqode in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.

  6. Estimated monthly branded searches for Rebrandly in New Zealand fell 26.1% over 11 measured months, from 230 to 170 in August 2026.

How is Bitly measured?

Brandwave collects information about searches that people make online using Bitly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • bitly
  • bitly com
  • bitly link
  • bitly link shortener
  • bitly near me
  • bitly nz
  • bitly short url

Do you work for Bitly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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