Bitly vs QR Code Generator:Which is more popular by branded search in New Zealand?
In August 2026, Bitly had more branded searches than QR Code Generator among link shortener and QR code tools in New Zealand. Bitly was estimated to have 2.1K branded searches compared to QR Code Generator’s 1.3K, and held a 30.3% Share of Search versus QR Code Generator’s 18.3%.
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Which is more popular in search, Bitly or QR Code Generator?
Compare the link shortening and QR code tools New Zealand marketers track campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bitly, QR Code Generator. The figures are in the table below the chart.
View monthly share of search table
| Month | TinyURL | Bitly | QR Code Generator | QR Code Monkey | Rebrandly | Uniqode |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 49.5% | 1.9% | 7.9% | 4.3% | 1.1% |
| Nov 2025 | 37% | 44.8% | 4.1% | 8.9% | 3.9% | 1.2% |
| Dec 2025 | 39.1% | 39.5% | 2.4% | 12.2% | 5.8% | 1% |
| Jan 2026 | 38.4% | 45.8% | 2.8% | 7.2% | 4.9% | 1% |
| Feb 2026 | 32.6% | 38.4% | 15.4% | 9.1% | 3.4% | 1.1% |
| Mar 2026 | 29.6% | 35.3% | 20% | 10.1% | 4% | 1.1% |
| Apr 2026 | 25.2% | 38.5% | 23.3% | 8.3% | 4.1% | 0.65% |
| May 2026 | 20.8% | 33.5% | 35.8% | 7.3% | 2.1% | 0.55% |
| Jun 2026 | 21.4% | 18.6% | 47.4% | 10.8% | 1.3% | 0.47% |
| Jul 2026 | 29.7% | 22.4% | 26.2% | 19% | 2.1% | 0.7% |
| Aug 2026 | 37.1% | 30.3% | 18.3% | 10.9% | 2.5% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bitly and QR Code Generator comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: QR Code Generator took it in May 2026, Bitly took it in August 2026.
- Across the 11 months ending August 2026, Bitly’s estimated Share of Search among link shortener and QR code tools in New Zealand moved from 49.5% to 30.3%, and its estimated monthly branded searches moved from 2.6K to 2.1K.
- Across the 11 months ending August 2026, QR Code Generator’s estimated Share of Search among link shortener and QR code tools in New Zealand moved from 1.9% to 18.3%, and its estimated monthly branded searches moved from 100 to 1.3K.
How did search popularity change for New Zealand link shortener and QR code tools in August 2026?
2 changes
In August 2026, Bitly overtook QR Code Generator to rank 2nd among link shortener and QR code tools in New Zealand, at 30.3%.

In August 2026, QR Code Generator lost estimated Share of Search among link shortener and QR code tools in New Zealand, from 26.2% to 18.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bitly’s and QR Code Generator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bitly
7 branded search terms
- bitly
- bitly com
- bitly link
- bitly link shortener
- bitly near me
- bitly nz
- bitly short url
QR Code Generator
5 branded search terms
- monkey qr code generator
- qr code generator com
- qr code generator pro
- qrcode monkey free qr code generator
- qrcode monkey qr code generator

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.