Dub vs Rebrandly:Which is more popular in New Zealand?
In October 2026, Dub had more branded searches than Rebrandly among short link management platforms in New Zealand. Dub had about 590 branded searches, while Rebrandly had 170. Dub made up 8.4% of all short link management platform searches we track, and Rebrandly accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about short link management platforms, Rebrandly appeared in all five answers and Dub in two. Rebrandly was mentioned before Dub in four out of five answers.
Who do people search for more?
Dub, about 3 searches for every 1 for Rebrandly
Who does AI mention more?
Rebrandly, mentioned in every answer we collected
Who does AI recommend more?
Rebrandly, named ahead of Dub in 4 of 5 answers
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Top short link management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rebrandly appeared in all five answers. Dub was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rebrandly was listed before Dub in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Rebrandly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Short.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dub2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Linkly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TinyURL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BL.INK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about short link management platforms
5 answers
Asked ChatGPT
“Which short link management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best short link management platforms in New Zealand?”
Asked ChatGPT
“What's the best short link management platform in New Zealand for tracked marketing links?”
Searched Google, AI Overview
“link management platform”
Searched Google, AI Overview
“best url shortener”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dub or Rebrandly more popular in search?
This chart shows how often people search Google for Dub and Rebrandly by name. Each line represents a brand's share of searches for all seven short link management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Dub, Rebrandly. The figures are in the table below the chart.
View monthly share of searches table
| Month | TinyURL | BL.INK | Bitly | Dub | Rebrandly | Linkly | Short.io |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.9% | 18.2% | 28.2% | 6.7% | 2.4% | 0.98% | 0.7% |
| Dec 2025 | 40.1% | 25.8% | 21.6% | 7.7% | 3.4% | 0.79% | 0.6% |
| Jan 2026 | 40.8% | 20.6% | 26.7% | 7.6% | 2.7% | 1.1% | 0.47% |
| Feb 2026 | 39.8% | 20% | 30.6% | 6% | 2.6% | 0.61% | 0.46% |
| Mar 2026 | 42.6% | 17.6% | 27.6% | 8% | 2.8% | 0.95% | 0.54% |
| Apr 2026 | 38.3% | 19.2% | 30.6% | 7.1% | 3.1% | 1% | 0.59% |
| May 2026 | 41.7% | 17.1% | 32.8% | 5.1% | 2.2% | 0.75% | 0.21% |
| Jun 2026 | 47% | 21.2% | 23.5% | 5.2% | 1.9% | 0.93% | 0.27% |
| Jul 2026 | 48.4% | 19.5% | 21.1% | 7.2% | 2.5% | 1% | 0.3% |
| Aug 2026 | 48.1% | 17.3% | 23.1% | 7.8% | 2.3% | 0.93% | 0.53% |
| Sep 2026 | 39.2% | 24.2% | 21.4% | 10.9% | 2.6% | 1.4% | 0.3% |
| Oct 2026 | 36.4% | 27.1% | 24.4% | 8.4% | 2.4% | 1% | 0.29% |
How has branded search for Dub and Rebrandly changed in New Zealand over the last 12 months?
3 findings
- Dub was ahead of Rebrandly in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Dub’s share of searches among short link management platforms in New Zealand moved from 6.7% to 8.4%, and its estimated monthly branded searches moved from 480 to 590.
- Across the 12 months ending October 2026, Rebrandly’s share of searches among short link management platforms in New Zealand held steady at 2.4%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand short link management platforms in October 2026?
1 change
In October 2026, Dub lost share of searches among short link management platforms in New Zealand, from 10.9% to 8.4%.
How are Dub’s and Rebrandly’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dub’s and Rebrandly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among short link management platforms
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