Bitly vs Dub:Which is more popular in New Zealand?
In October 2026, Bitly had more branded searches than Dub among short link management platforms in New Zealand. Bitly had about 1,710 branded searches, while Dub had 590. Bitly made up 24.4% of all short link management platform searches we track, and Dub accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about short link management platforms, Bitly appeared in all five answers and Dub in two. Bitly was mentioned before Dub in every answer.
Who do people search for more?
Bitly, about 3 searches for every 1 for Dub
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Top short link management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bitly appeared in all five answers. Dub was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bitly was listed before Dub in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rebrandly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Short.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dub2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Linkly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TinyURL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BL.INK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about short link management platforms
5 answers
Asked ChatGPT
“Which short link management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best short link management platforms in New Zealand?”
Asked ChatGPT
“What's the best short link management platform in New Zealand for tracked marketing links?”
Searched Google, AI Overview
“link management platform”
Searched Google, AI Overview
“best url shortener”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bitly or Dub more popular in search?
This chart shows how often people search Google for Bitly and Dub by name. Each line represents a brand's share of searches for all seven short link management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Bitly, Dub. The figures are in the table below the chart.
View monthly share of searches table
| Month | TinyURL | BL.INK | Bitly | Dub | Rebrandly | Linkly | Short.io |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.9% | 18.2% | 28.2% | 6.7% | 2.4% | 0.98% | 0.7% |
| Dec 2025 | 40.1% | 25.8% | 21.6% | 7.7% | 3.4% | 0.79% | 0.6% |
| Jan 2026 | 40.8% | 20.6% | 26.7% | 7.6% | 2.7% | 1.1% | 0.47% |
| Feb 2026 | 39.8% | 20% | 30.6% | 6% | 2.6% | 0.61% | 0.46% |
| Mar 2026 | 42.6% | 17.6% | 27.6% | 8% | 2.8% | 0.95% | 0.54% |
| Apr 2026 | 38.3% | 19.2% | 30.6% | 7.1% | 3.1% | 1% | 0.59% |
| May 2026 | 41.7% | 17.1% | 32.8% | 5.1% | 2.2% | 0.75% | 0.21% |
| Jun 2026 | 47% | 21.2% | 23.5% | 5.2% | 1.9% | 0.93% | 0.27% |
| Jul 2026 | 48.4% | 19.5% | 21.1% | 7.2% | 2.5% | 1% | 0.3% |
| Aug 2026 | 48.1% | 17.3% | 23.1% | 7.8% | 2.3% | 0.93% | 0.53% |
| Sep 2026 | 39.2% | 24.2% | 21.4% | 10.9% | 2.6% | 1.4% | 0.3% |
| Oct 2026 | 36.4% | 27.1% | 24.4% | 8.4% | 2.4% | 1% | 0.29% |
How has branded search for Bitly and Dub changed in New Zealand over the last 12 months?
3 findings
- Bitly was ahead of Dub in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bitly’s share of searches among short link management platforms in New Zealand moved from 28.2% to 24.4%, and its estimated monthly branded searches moved from 2K to 1.7K.
- Across the 12 months ending October 2026, Dub’s share of searches among short link management platforms in New Zealand moved from 6.7% to 8.4%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for New Zealand short link management platforms in October 2026?
2 changes
In October 2026, Bitly gained share of searches among short link management platforms in New Zealand, from 21.4% to 24.4%.
In October 2026, Dub lost share of searches among short link management platforms in New Zealand, from 10.9% to 8.4%.
How are Bitly’s and Dub’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bitly’s and Dub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among short link management platforms
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