BL.INK vs Dub:Which is more popular in New Zealand?
In October 2026, BL.INK had more branded searches than Dub among short link management platforms in New Zealand. BL.INK had about 1,900 branded searches, while Dub had 590. BL.INK made up 27.1% of all short link management platform searches we track, and Dub accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about short link management platforms, Dub appeared in two of the five answers and BL.INK in none.
Who do people search for more?
BL.INK, about 3 searches for every 1 for Dub
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Top short link management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dub was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BL.INK did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rebrandly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Short.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dub2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Linkly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TinyURL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- BL.INK0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about short link management platforms
5 answers
Asked ChatGPT
“Which short link management platform should I use in New Zealand?”
Asked ChatGPT
“What are the best short link management platforms in New Zealand?”
Asked ChatGPT
“What's the best short link management platform in New Zealand for tracked marketing links?”
Searched Google, AI Overview
“link management platform”
Searched Google, AI Overview
“best url shortener”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BL.INK or Dub more popular in search?
This chart shows how often people search Google for BL.INK and Dub by name. Each line represents a brand's share of searches for all seven short link management platforms we track, month by month, from searches in New Zealand.
Share of searches by month for BL.INK, Dub. The figures are in the table below the chart.
View monthly share of searches table
| Month | TinyURL | BL.INK | Bitly | Dub | Rebrandly | Linkly | Short.io |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.9% | 18.2% | 28.2% | 6.7% | 2.4% | 0.98% | 0.7% |
| Dec 2025 | 40.1% | 25.8% | 21.6% | 7.7% | 3.4% | 0.79% | 0.6% |
| Jan 2026 | 40.8% | 20.6% | 26.7% | 7.6% | 2.7% | 1.1% | 0.47% |
| Feb 2026 | 39.8% | 20% | 30.6% | 6% | 2.6% | 0.61% | 0.46% |
| Mar 2026 | 42.6% | 17.6% | 27.6% | 8% | 2.8% | 0.95% | 0.54% |
| Apr 2026 | 38.3% | 19.2% | 30.6% | 7.1% | 3.1% | 1% | 0.59% |
| May 2026 | 41.7% | 17.1% | 32.8% | 5.1% | 2.2% | 0.75% | 0.21% |
| Jun 2026 | 47% | 21.2% | 23.5% | 5.2% | 1.9% | 0.93% | 0.27% |
| Jul 2026 | 48.4% | 19.5% | 21.1% | 7.2% | 2.5% | 1% | 0.3% |
| Aug 2026 | 48.1% | 17.3% | 23.1% | 7.8% | 2.3% | 0.93% | 0.53% |
| Sep 2026 | 39.2% | 24.2% | 21.4% | 10.9% | 2.6% | 1.4% | 0.3% |
| Oct 2026 | 36.4% | 27.1% | 24.4% | 8.4% | 2.4% | 1% | 0.29% |
How has branded search for BL.INK and Dub changed in New Zealand over the last 12 months?
3 findings
- BL.INK was ahead of Dub in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, BL.INK’s share of searches among short link management platforms in New Zealand moved from 18.2% to 27.1%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
- Across the 12 months ending October 2026, Dub’s share of searches among short link management platforms in New Zealand moved from 6.7% to 8.4%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for New Zealand short link management platforms in October 2026?
2 changes
In October 2026, BL.INK gained share of searches among short link management platforms in New Zealand, from 24.2% to 27.1%.
In October 2026, Dub lost share of searches among short link management platforms in New Zealand, from 10.9% to 8.4%.
How are BL.INK’s and Dub’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BL.INK’s and Dub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among short link management platforms
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