Brandwave

How popular isBitly?

In October 2026, people searched for Bitly by name about 1,890 times in New Zealand, a 17.5% decrease from the previous year. These searches made up 10.8% of all New Zealand link shortener and QR code tool searches, placing Bitly third out of seven tools. When we asked both ChatGPT and Google AI Overviews about link shortener and QR code tools, Bitly appeared in all answers and was the most recommended of the seven.

Search and AI answers in October 2026

Bitly is the third most searched of 7 competitors and the most recommended in the AI answers we collected.

  1. QR Code GeneratorShare of searches 69.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. TinyURLShare of searches 14.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. BitlyShare of searches 10.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. QR Code MonkeyShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. RebrandlyShare of searches 0.97%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+2 more

Bitly website (opens in a new tab)

Follow Bitly and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top link shortener and QR code tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bitly appeared in all five answers. Bitly is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bitly1st
  2. Rebrandly2nd
  3. TinyURL3rd
  4. Short.io3rd
  5. QR Code Monkey5th
  6. QR Code Generator6th
  7. Uniqode–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rebrandly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TinyURL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Short.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QR Code Generator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QR Code Monkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Uniqode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about link shortener and QR code tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Bitly compared with other New Zealand link shortener and QR code tools?

Bitly against link shortener and QR code tools in New Zealand, by month

Share of searches by month for QR Code Generator, TinyURL, Bitly, QR Code Monkey. The figures are in the table below the chart.

View monthly share of searches table
MonthQR Code GeneratorTinyURLBitlyQR Code MonkeyRebrandlyUniqodeShort.io
Nov 202560.8%18.8%14%4.6%1.1%0.37%0.31%
Dec 202558.2%21.7%13.2%4.5%1.8%0.32%0.32%
Jan 202651.5%24.6%17.7%3.8%1.7%0.38%0.28%
Feb 202663.6%16.7%14.1%3.9%1.2%0.32%0.19%
Mar 202663.8%16.6%12.9%5%1.3%0.31%0.21%
Apr 202656.1%17.9%18.7%5.1%1.7%0.28%0.28%
May 202654.6%17.6%19%7.5%0.98%0.22%0.09%
Jun 202658%17.5%14%9.4%0.71%0.29%0.1%
Jul 202654.9%20%13.1%10.7%0.94%0.33%0.11%
Aug 202656.6%21.7%14.4%5.8%0.97%0.34%0.23%
Sep 202664.8%17%10.6%6%1.1%0.33%0.13%
Oct 202669.6%14.7%10.8%3.6%0.97%0.23%0.11%

  1. 1.QR Code Generator

    69.6%

    Held 1st. 12.1K estimated branded searches, +21.9% vs prior month. Share +4.9 points.

  2. 2.TinyURL

    14.7%

    Held 2nd. 2.6K estimated branded searches, -2.3% vs prior month. Share -2.4 points.

  3. 3.Bitly

    10.8%

    Held 3rd. 1.9K estimated branded searches, +16% vs prior month. Share +0.2 points.

  4. 4.QR Code Monkey

    3.6%

    Held 4th. 620 estimated branded searches, -33.3% vs prior month. Share -2.5 points.

  5. 5.Rebrandly

    0.97%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Uniqode

    0.23%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

  7. 7.Short.io

    0.11%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bitly and its closest rivals

Every comparison with Bitly

9 comparisons

How has branded search demand for Bitly changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Bitly in New Zealand fell from 2.3K to 1.9K.
  • Across the 12 months ending October 2026, Bitly’s share of searches among link shortener and QR code tools in New Zealand decreased from 14% to 10.8%.
  • Across the 12 months ending October 2026, Bitly’s share of searches among link shortener and QR code tools in New Zealand peaked at 19% in May 2026 and was lowest at 10.6% in September 2026.

How did search popularity change for New Zealand link shortener and QR code tools in October 2026?

6 changes

  1. In October 2026, QR Code Generator gained share of searches among link shortener and QR code tools in New Zealand, from 64.8% to 69.6%.

  2. In October 2026, QR Code Monkey lost share of searches among link shortener and QR code tools in New Zealand, from 6% to 3.6%.

  3. In October 2026, TinyURL lost share of searches among link shortener and QR code tools in New Zealand, from 17% to 14.7%.

  4. Estimated monthly branded searches for Short.io in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026.

  5. Estimated monthly branded searches for Uniqode in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in October 2026.

  6. Estimated monthly branded searches for Bitly in New Zealand fell 17.5% over 12 measured months, from 2.3K to 1.9K in October 2026.

How are Bitly’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bitly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bitly
  • bitly link
  • bitly link shortener
  • bitly short url

Do you work for Bitly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bitly compete?

Bitly is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Link shortener and QR code tools3rd of 710.8%Shown above
Short link management platforms3rd of 724.4%Show ranking
Creator with pink hair and a pink jacket

Is Bitly your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free