Bitly vs Short.io:Which is more popular in New Zealand?

Name: Bitly vs Short.io: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Bitly had more branded searches than Short.io among link shortener and QR code tools in New Zealand. Bitly had about 1,890 branded searches, while Short.io had 20. Bitly made up 10.8% of all link shortener and QR code tool searches we track, and Short.io accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about link shortener and QR code tools, Bitly appeared in all five answers and Short.io in three. Bitly was mentioned before Short.io in every answer.

Among link shortener and QR code tools in New Zealand in October 2026

Follow Bitly vs Short.io and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top link shortener and QR code tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bitly appeared in all five answers. Short.io was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bitly was listed before Short.io in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bitly	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Rebrandly	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
TinyURL	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Short.io	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
QR Code Generator	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
QR Code Monkey	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Uniqode	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rebrandly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TinyURL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Short.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
QR Code Generator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
QR Code Monkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Uniqode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about link shortener and QR code tools

5 answers

Asked ChatGPT
“Which link shortener or QR tool should I use in New Zealand?”
1. 1Bitly
2. 2Rebrandly
3. 3Short.io
4. 4QR Code Monkey
Asked ChatGPT
“What are the best link shortener and QR code tools in New Zealand?”
1. 1Bitly
2. 2Rebrandly
3. 3Short.io
4. 4QR Code Monkey
5. 5TinyURL
6. 6QR Code Generator
Asked ChatGPT
“What's the best link shortener or QR tool in New Zealand for campaign tracking?”
1. 1Bitly
2. 2Rebrandly
3. 3Short.io
4. 4QR Code Generator
Searched Google, AI Overview
“link shortener tool”
1. 1TinyURL
2. 2Bitly
3. 3Rebrandly
Searched Google, AI Overview
“best link shortener”
1. 1Bitly
2. 2Rebrandly
3. 3TinyURL

Not named in any answer:

Uniqode

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bitly or Short.io more popular in search?

This chart shows how often people search Google for Bitly and Short.io by name. Each line represents a brand's share of searches for all seven link shortener and QR code tools we track, month by month, from searches in New Zealand.

Bitly and Short.io among link shortener and QR code tools in New Zealand, by month

Month	QR Code Generator	TinyURL	Bitly	QR Code Monkey	Rebrandly	Uniqode	Short.io
Nov 2025	60.8%	18.8%	14%	4.6%	1.1%	0.37%	0.31%
Dec 2025	58.2%	21.7%	13.2%	4.5%	1.8%	0.32%	0.32%
Jan 2026	51.5%	24.6%	17.7%	3.8%	1.7%	0.38%	0.28%
Feb 2026	63.6%	16.7%	14.1%	3.9%	1.2%	0.32%	0.19%
Mar 2026	63.8%	16.6%	12.9%	5%	1.3%	0.31%	0.21%
Apr 2026	56.1%	17.9%	18.7%	5.1%	1.7%	0.28%	0.28%
May 2026	54.6%	17.6%	19%	7.5%	0.98%	0.22%	0.09%
Jun 2026	58%	17.5%	14%	9.4%	0.71%	0.29%	0.1%
Jul 2026	54.9%	20%	13.1%	10.7%	0.94%	0.33%	0.11%
Aug 2026	56.6%	21.7%	14.4%	5.8%	0.97%	0.34%	0.23%
Sep 2026	64.8%	17%	10.6%	6%	1.1%	0.33%	0.13%
Oct 2026	69.6%	14.7%	10.8%	3.6%	0.97%	0.23%	0.11%

How has branded search for Bitly and Short.io changed in New Zealand over the last 12 months?

3 findings

Bitly was ahead of Short.io in every measured month of the 12 months ending October 2026.
Across the 12 months ending October 2026, Bitly’s share of searches among link shortener and QR code tools in New Zealand moved from 14% to 10.8%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
Across the 12 months ending October 2026, Short.io’s share of searches among link shortener and QR code tools in New Zealand moved from 0.31% to 0.11%, and its estimated monthly branded searches moved from 50 to 20.

How did search popularity change for New Zealand link shortener and QR code tools in October 2026?

2 changes

Estimated monthly branded searches for Short.io in New Zealand fell 60% over 12 measured months, from 50 to 20 in October 2026.
Estimated monthly branded searches for Bitly in New Zealand fell 17.5% over 12 measured months, from 2.3K to 1.9K in October 2026.

How are Bitly’s and Short.io’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bitly’s and Short.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.