Bitly vs QR Code Generator:Which is more popular in New Zealand?
In October 2026, QR Code Generator had more branded searches than Bitly among link shortener and QR code tools in New Zealand. QR Code Generator had about 12,100 branded searches, while Bitly had 1,890. QR Code Generator made up 69.6% of all link shortener and QR code tool searches we track, and Bitly accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about link shortener and QR code tools, Bitly appeared in all five answers and QR Code Generator in two. Bitly was mentioned before QR Code Generator in every answer.
Who do people search for more?
QR Code Generator, about 6 searches for every 1 for Bitly
Who does AI mention more?
Bitly, mentioned in every answer we collected
Who does AI recommend more?
Bitly, named ahead of QR Code Generator in every answer
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Top link shortener and QR code tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bitly appeared in all five answers. QR Code Generator was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bitly was listed before QR Code Generator in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bitly1st
Rebrandly2nd
TinyURL3rd
Short.io3rd
QR Code Monkey5th
QR Code Generator6th
Uniqode–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rebrandly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TinyURL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Short.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
QR Code Generator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
QR Code Monkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Uniqode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about link shortener and QR code tools
5 answers
Asked ChatGPT
“Which link shortener or QR tool should I use in New Zealand?”
Asked ChatGPT
“What are the best link shortener and QR code tools in New Zealand?”
Asked ChatGPT
“What's the best link shortener or QR tool in New Zealand for campaign tracking?”
Searched Google, AI Overview
“link shortener tool”
Searched Google, AI Overview
“best link shortener”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bitly or QR Code Generator more popular in search?
This chart shows how often people search Google for Bitly and QR Code Generator by name. Each line represents a brand's share of searches for all seven link shortener and QR code tools we track, month by month, from searches in New Zealand.
Share of searches by month for QR Code Generator, Bitly. The figures are in the table below the chart.
View monthly share of searches table
| Month | QR Code Generator | TinyURL | Bitly | QR Code Monkey | Rebrandly | Uniqode | Short.io |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 60.8% | 18.8% | 14% | 4.6% | 1.1% | 0.37% | 0.31% |
| Dec 2025 | 58.2% | 21.7% | 13.2% | 4.5% | 1.8% | 0.32% | 0.32% |
| Jan 2026 | 51.5% | 24.6% | 17.7% | 3.8% | 1.7% | 0.38% | 0.28% |
| Feb 2026 | 63.6% | 16.7% | 14.1% | 3.9% | 1.2% | 0.32% | 0.19% |
| Mar 2026 | 63.8% | 16.6% | 12.9% | 5% | 1.3% | 0.31% | 0.21% |
| Apr 2026 | 56.1% | 17.9% | 18.7% | 5.1% | 1.7% | 0.28% | 0.28% |
| May 2026 | 54.6% | 17.6% | 19% | 7.5% | 0.98% | 0.22% | 0.09% |
| Jun 2026 | 58% | 17.5% | 14% | 9.4% | 0.71% | 0.29% | 0.1% |
| Jul 2026 | 54.9% | 20% | 13.1% | 10.7% | 0.94% | 0.33% | 0.11% |
| Aug 2026 | 56.6% | 21.7% | 14.4% | 5.8% | 0.97% | 0.34% | 0.23% |
| Sep 2026 | 64.8% | 17% | 10.6% | 6% | 1.1% | 0.33% | 0.13% |
| Oct 2026 | 69.6% | 14.7% | 10.8% | 3.6% | 0.97% | 0.23% | 0.11% |
How has branded search for Bitly and QR Code Generator changed in New Zealand over the last 12 months?
3 findings
- QR Code Generator was ahead of Bitly in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bitly’s share of searches among link shortener and QR code tools in New Zealand moved from 14% to 10.8%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
- Across the 12 months ending October 2026, QR Code Generator’s share of searches among link shortener and QR code tools in New Zealand moved from 60.8% to 69.6%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for New Zealand link shortener and QR code tools in October 2026?
2 changes

In October 2026, QR Code Generator gained share of searches among link shortener and QR code tools in New Zealand, from 64.8% to 69.6%.

Estimated monthly branded searches for Bitly in New Zealand fell 17.5% over 12 measured months, from 2.3K to 1.9K in October 2026.
How are Bitly’s and QR Code Generator’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Bitly’s and QR Code Generator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bitly
4 branded search terms
- bitly
- bitly link
- bitly link shortener
- bitly short url
QR Code Generator
3 branded search terms
- monkey qr code generator
- qr code generator
- qr code generator pro
Other head-to-heads among link shortener and QR code tools

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