Bitly vs TinyURL:Which is more popular in New Zealand?
In October 2026, TinyURL had more branded searches than Bitly among link shortener and QR code tools in New Zealand. TinyURL had about 2,560 branded searches, while Bitly had 1,890. TinyURL made up 14.7% of all link shortener and QR code tool searches we track, and Bitly accounted for 10.8%. When we asked ChatGPT and Google AI Overviews about link shortener and QR code tools, Bitly appeared in all five answers and TinyURL in three. Bitly was mentioned before TinyURL in four out of five answers.
Who do people search for more?
TinyURL, about 35% more searches than Bitly
Who does AI mention more?
Bitly, mentioned in every answer we collected
Who does AI recommend more?
Bitly, named ahead of TinyURL in 4 of 5 answers
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Top link shortener and QR code tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bitly appeared in all five answers. TinyURL was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bitly was listed before TinyURL in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bitly1st
Rebrandly2nd- TinyURL3rd
Short.io3rd
QR Code Monkey5th
QR Code Generator6th
Uniqode–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bitly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rebrandly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TinyURL3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Short.io3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- QR Code Generator2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- QR Code Monkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uniqode0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about link shortener and QR code tools
5 answers
Asked ChatGPT
“Which link shortener or QR tool should I use in New Zealand?”
Asked ChatGPT
“What are the best link shortener and QR code tools in New Zealand?”
Asked ChatGPT
“What's the best link shortener or QR tool in New Zealand for campaign tracking?”
Searched Google, AI Overview
“link shortener tool”
Searched Google, AI Overview
“best link shortener”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bitly or TinyURL more popular in search?
This chart shows how often people search Google for Bitly and TinyURL by name. Each line represents a brand's share of searches for all seven link shortener and QR code tools we track, month by month, from searches in New Zealand.
Share of searches by month for TinyURL, Bitly. The figures are in the table below the chart.
View monthly share of searches table
| Month | QR Code Generator | TinyURL | Bitly | QR Code Monkey | Rebrandly | Uniqode | Short.io |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 60.8% | 18.8% | 14% | 4.6% | 1.1% | 0.37% | 0.31% |
| Dec 2025 | 58.2% | 21.7% | 13.2% | 4.5% | 1.8% | 0.32% | 0.32% |
| Jan 2026 | 51.5% | 24.6% | 17.7% | 3.8% | 1.7% | 0.38% | 0.28% |
| Feb 2026 | 63.6% | 16.7% | 14.1% | 3.9% | 1.2% | 0.32% | 0.19% |
| Mar 2026 | 63.8% | 16.6% | 12.9% | 5% | 1.3% | 0.31% | 0.21% |
| Apr 2026 | 56.1% | 17.9% | 18.7% | 5.1% | 1.7% | 0.28% | 0.28% |
| May 2026 | 54.6% | 17.6% | 19% | 7.5% | 0.98% | 0.22% | 0.09% |
| Jun 2026 | 58% | 17.5% | 14% | 9.4% | 0.71% | 0.29% | 0.1% |
| Jul 2026 | 54.9% | 20% | 13.1% | 10.7% | 0.94% | 0.33% | 0.11% |
| Aug 2026 | 56.6% | 21.7% | 14.4% | 5.8% | 0.97% | 0.34% | 0.23% |
| Sep 2026 | 64.8% | 17% | 10.6% | 6% | 1.1% | 0.33% | 0.13% |
| Oct 2026 | 69.6% | 14.7% | 10.8% | 3.6% | 0.97% | 0.23% | 0.11% |
How has branded search for Bitly and TinyURL changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Bitly took it in April 2026, TinyURL took it in June 2026.
- Across the 12 months ending October 2026, Bitly’s share of searches among link shortener and QR code tools in New Zealand moved from 14% to 10.8%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
- Across the 12 months ending October 2026, TinyURL’s share of searches among link shortener and QR code tools in New Zealand moved from 18.8% to 14.7%, and its estimated monthly branded searches moved from 3.1K to 2.6K.
How did search popularity change for New Zealand link shortener and QR code tools in October 2026?
2 changes
In October 2026, TinyURL lost share of searches among link shortener and QR code tools in New Zealand, from 17% to 14.7%.
Estimated monthly branded searches for Bitly in New Zealand fell 17.5% over 12 measured months, from 2.3K to 1.9K in October 2026.
How are Bitly’s and TinyURL’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Bitly’s and TinyURL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among link shortener and QR code tools
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