Brandwave

How popular isBin Inn?

In September 2026, people searched for Bin Inn by name about 12,100 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 23.7% of all New Zealand specialty grocer searches, placing Bin Inn second out of seven grocers. When we asked both ChatGPT and Google AI Overviews about specialty grocers, Bin Inn appeared in two of the three answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Bin Inn is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. FarroShare of searches 45.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  2. Bin InnShare of searches 23.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  3. Moore Wilson'sShare of searches 23.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Commonsense OrganicsShare of searches 6.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. Raeward FreshShare of searches 0.63%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top specialty grocers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bin Inn was mentioned in two out of three: in two of the three ChatGPT answers. Bin Inn is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Farro1st
  2. Bin Inn2nd
  3. Moore Wilson's3rd
  4. Commonsense Organics4th
  5. Raeward Fresh–
  6. Nosh–
  7. Huckleberry–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farro2 of 3Named in 2 of 3 ChatGPT answers
  • Bin Inn2 of 3Named in 2 of 3 ChatGPT answers
  • Moore Wilson's2 of 3Named in 2 of 3 ChatGPT answers
  • Commonsense Organics2 of 3Named in 2 of 3 ChatGPT answers
  • Raeward Fresh0 of 3Named in 0 of 3 ChatGPT answers
  • Nosh0 of 3Named in 0 of 3 ChatGPT answers
  • Huckleberry0 of 3Named in 0 of 3 ChatGPT answers

See every answer about specialty grocers

3 answers

  • Asked ChatGPT

    “Which specialty grocer should I shop at in New Zealand?”

    1. 1Farro
    2. 2Bin Inn
    3. 3Moore Wilson's

  • Asked ChatGPT

    “What are the best specialty grocers in New Zealand?”

    1. 1Farro
    2. 2Moore Wilson's
    3. 3Bin Inn
    4. 4Commonsense Organics

  • Asked ChatGPT

    “What's the best specialty grocer in New Zealand for organic groceries?”

    1. 1Commonsense Organics

  • Searched Google, AI Overview

    “health food store nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “organic grocery store”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which specialty grocers compete with Bin Inn?

Bin Inn against specialty grocers in New Zealand, by month

Share of searches by month for Farro, Bin Inn, Moore Wilson's, Commonsense Organics. The figures are in the table below the chart.

View monthly share of searches table
MonthFarroBin InnMoore Wilson'sCommonsense OrganicsRaeward FreshNoshHuckleberry
Oct 202538.4%24.1%29.5%6.4%1.6%0.05%0.02%
Nov 202543.3%22.2%27.1%5.8%1.5%0.06%0.01%
Dec 202549.7%17.7%26.5%5.1%0.98%0.06%<0.01%
Jan 202640.6%24.8%24.8%8.2%1.5%0.07%0.02%
Feb 202643.4%21.7%26.6%7%1.3%0.05%0.02%
Mar 202641.2%25.2%25.2%7.1%1.2%0.05%0.02%
Apr 202639.1%23.9%29.2%6.8%0.95%0.06%0.02%
May 202641.4%25.3%25.3%7.2%0.67%0.07%0.02%
Jun 202644.5%24%24%6.8%0.64%0.06%0.02%
Jul 202644.1%22%26.9%6.2%0.71%0.05%0%
Aug 202645.7%23.5%23.5%6.6%0.62%0.08%0.02%
Sep 202645.3%23.7%23.7%6.6%0.63%0.06%0.02%

  1. 1.Farro

    45.3%

    Held 1st. 23.2K estimated branded searches, -1.3% vs prior month. Share -0.3 points.

  2. 2.Bin Inn

    23.7%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Moore Wilson's

    23.7%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Commonsense Organics

    6.6%

    Held 4th. 3.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Raeward Fresh

    0.63%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nosh

    0.06%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

  7. 7.Huckleberry

    0.02%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bin Inn and its closest rivals

Every comparison with Bin Inn

7 comparisons

How has branded search demand for Bin Inn changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bin Inn in New Zealand fell from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Bin Inn’s share of searches among specialty grocers in New Zealand peaked at 25.3% in May 2026 and was lowest at 17.7% in December 2025.
  • Across the 12 months ending September 2026, Bin Inn rose from 3rd to 2nd among specialty grocers in New Zealand.

How did search popularity change for New Zealand specialty grocers in September 2026?

4 changes

  1. Estimated monthly branded searches for Raeward Fresh in New Zealand fell 68% over 12 measured months, from 1K to 320 in September 2026.

  2. Estimated monthly branded searches for Moore Wilson's in New Zealand fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  3. Estimated monthly branded searches for Bin Inn in New Zealand fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  4. Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.8% over 12 measured months, from 3.9K to 3.4K in September 2026.

How are Bin Inn’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bin Inn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bininn

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How the Brand Demand Index is measured

Where does Bin Inn compete?

Bin Inn is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Specialty grocers2nd of 723.7%Shown above
Bulk and organic food stores2nd of 827.5%Show ranking
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