Brandwave

How popular isFarro?

In September 2026, people searched for Farro by name about 23,200 times in New Zealand, about the same as the previous year. These searches made up 45.3% of all New Zealand specialty grocer searches, placing Farro first out of seven grocers. When we asked both ChatGPT and Google AI Overviews about specialty grocers, Farro appeared in two of the three answers and was the most recommended of the seven.

Search and AI answers in September 2026

Farro is the most searched of 7 competitors and the most recommended in AI answers.

  1. FarroShare of searches 45.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
  2. Bin InnShare of searches 23.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  3. Moore Wilson'sShare of searches 23.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Commonsense OrganicsShare of searches 6.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. Raeward FreshShare of searches 0.63%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top specialty grocers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Farro was mentioned in two out of three: in two of the three ChatGPT answers. Farro is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Farro1st
  2. Bin Inn2nd
  3. Moore Wilson's3rd
  4. Commonsense Organics4th
  5. Raeward Fresh–
  6. Nosh–
  7. Huckleberry–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farro2 of 3Named in 2 of 3 ChatGPT answers
  • Bin Inn2 of 3Named in 2 of 3 ChatGPT answers
  • Moore Wilson's2 of 3Named in 2 of 3 ChatGPT answers
  • Commonsense Organics2 of 3Named in 2 of 3 ChatGPT answers
  • Raeward Fresh0 of 3Named in 0 of 3 ChatGPT answers
  • Nosh0 of 3Named in 0 of 3 ChatGPT answers
  • Huckleberry0 of 3Named in 0 of 3 ChatGPT answers

See every answer about specialty grocers

3 answers

  • Asked ChatGPT

    “Which specialty grocer should I shop at in New Zealand?”

    1. 1Farro
    2. 2Bin Inn
    3. 3Moore Wilson's

  • Asked ChatGPT

    “What are the best specialty grocers in New Zealand?”

    1. 1Farro
    2. 2Moore Wilson's
    3. 3Bin Inn
    4. 4Commonsense Organics

  • Asked ChatGPT

    “What's the best specialty grocer in New Zealand for organic groceries?”

    1. 1Commonsense Organics

  • Searched Google, AI Overview

    “health food store nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “organic grocery store”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which specialty grocers compete with Farro?

Farro against specialty grocers in New Zealand, by month

Share of searches by month for Farro, Bin Inn, Moore Wilson's, Commonsense Organics. The figures are in the table below the chart.

View monthly share of searches table
MonthFarroBin InnMoore Wilson'sCommonsense OrganicsRaeward FreshNoshHuckleberry
Oct 202538.4%24.1%29.5%6.4%1.6%0.05%0.02%
Nov 202543.3%22.2%27.1%5.8%1.5%0.06%0.01%
Dec 202549.7%17.7%26.5%5.1%0.98%0.06%<0.01%
Jan 202640.6%24.8%24.8%8.2%1.5%0.07%0.02%
Feb 202643.4%21.7%26.6%7%1.3%0.05%0.02%
Mar 202641.2%25.2%25.2%7.1%1.2%0.05%0.02%
Apr 202639.1%23.9%29.2%6.8%0.95%0.06%0.02%
May 202641.4%25.3%25.3%7.2%0.67%0.07%0.02%
Jun 202644.5%24%24%6.8%0.64%0.06%0.02%
Jul 202644.1%22%26.9%6.2%0.71%0.05%0%
Aug 202645.7%23.5%23.5%6.6%0.62%0.08%0.02%
Sep 202645.3%23.7%23.7%6.6%0.63%0.06%0.02%

  1. 1.Farro

    45.3%

    Held 1st. 23.2K estimated branded searches, -1.3% vs prior month. Share -0.3 points.

  2. 2.Bin Inn

    23.7%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Moore Wilson's

    23.7%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Commonsense Organics

    6.6%

    Held 4th. 3.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Raeward Fresh

    0.63%

    Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Nosh

    0.06%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

  7. 7.Huckleberry

    0.02%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Farro and its closest rivals

Every comparison with Farro

7 comparisons

How has branded search demand for Farro changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Farro in New Zealand held steady, from 23.6K to 23.2K.
  • Across the 12 months ending September 2026, Farro’s share of searches among specialty grocers in New Zealand increased from 38.4% to 45.3%.
  • Across the 12 months ending September 2026, Farro’s share of searches among specialty grocers in New Zealand peaked at 49.7% in December 2025 and was lowest at 38.4% in October 2025.

How did search popularity change for New Zealand specialty grocers in September 2026?

4 changes

  1. Estimated monthly branded searches for Raeward Fresh in New Zealand fell 68% over 12 measured months, from 1K to 320 in September 2026.

  2. Estimated monthly branded searches for Moore Wilson's in New Zealand fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  3. Estimated monthly branded searches for Bin Inn in New Zealand fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  4. Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.8% over 12 measured months, from 3.9K to 3.4K in September 2026.

How are Farro’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Farro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • farro
  • farro deli
  • farro food
  • farro fresh
  • farro fresh food
  • farro fresh orakei
  • farro grain
  • farro lasagne
  • farro olive oil
  • farro orakei
  • farro organic
  • farro turkey

Do you work for Farro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Farro compete?

Farro is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Specialty grocers1st of 745.3%Shown above
Bulk and organic food stores1st of 852.8%Show ranking
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