Brandwave

How popular isFarro?

In September 2026, people searched for Farro by name about 23,200 times in New Zealand, about the same as the previous year. These searches made up 52.8% of all New Zealand bulk and organic food store searches, placing Farro first out of eight stores. When we asked both ChatGPT and Google AI Overviews about bulk and organic food stores, Farro did not appear in any of the answers.

Search and AI answers in September 2026

Farro is the most searched of 8 competitors and not listed in any AI answer.

  1. FarroShare of searches 52.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Bin InnShare of searches 27.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Piko WholefoodsShare of searches 8.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. Commonsense OrganicsShare of searches 7.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
  5. GoodForShare of searches 2.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd

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Top bulk and organic food stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, Farro did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bin Inn1st
  2. GoodFor2nd
  3. Commonsense Organics3rd
  4. Piko Wholefoods4th
  5. Whole Heart4th
  6. Huckleberry4th
  7. Farro–
  8. Bulk Foods Online–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about bulk and organic food stores

3 answers

  • Asked ChatGPT

    “Which bulk or organic food store should I shop at in New Zealand?”

    1. 1Bin Inn
    2. 2Whole Heart

  • Asked ChatGPT

    “What are the best bulk and organic food stores in New Zealand?”

    1. 1Commonsense Organics
    2. 2Bin Inn
    3. 3Huckleberry
    4. 4GoodFor
    5. 5Piko Wholefoods
    6. 6Whole Heart

  • Asked ChatGPT

    “What's the best bulk or organic food store in New Zealand for zero waste groceries?”

    1. 1GoodFor
    2. 2Bin Inn
    3. 3Piko Wholefoods

  • Searched Google, AI Overview

    “bulk food stores nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “organic grocery stores nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bulk and organic food stores compete with Farro?

Farro against bulk and organic food stores in New Zealand, by month

Share of searches by month for Farro, Bin Inn, Piko Wholefoods, Commonsense Organics, GoodFor. The figures are in the table below the chart.

View monthly share of searches table
MonthFarroBin InnPiko WholefoodsCommonsense OrganicsGoodForWhole HeartBulk Foods OnlineHuckleberry
Oct 202547.2%29.7%8.8%7.8%4.9%1.4%0.04%0.04%
Nov 202553%27.1%8.1%7.1%3.5%1.1%0.04%0.04%
Dec 202561.6%21.9%6.5%6.3%2.9%0.71%0.02%0.02%
Jan 202646.6%28.5%10.4%9.5%3.7%1.1%0.02%0.04%
Feb 202651.6%25.8%9.4%8.3%3.5%1.3%0.04%0.04%
Mar 202646.3%28.3%10.3%8%5.6%1.4%0.1%0.04%
Apr 202648.1%29.4%8.7%8.3%3.8%1.4%0.1%0.04%
May 202648.4%29.6%8.8%8.4%3.3%1.4%0.04%0.04%
Jun 202650.3%27.2%9.9%7.6%3.6%1.3%0.04%0.04%
Jul 202652.4%26.2%9.5%7.4%2.9%1.6%0.04%0.02%
Aug 202651.3%26.4%9.6%7.4%3.5%1.6%0.04%0.04%
Sep 202652.8%27.5%8.2%7.7%2.3%1.3%0.05%0.05%

  1. 1.Farro

    52.8%

    Held 1st. 23.2K estimated branded searches, -1.4% vs prior month. Share +1.4 points.

  2. 2.Bin Inn

    27.5%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Piko Wholefoods

    8.2%

    Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Commonsense Organics

    7.7%

    Held 4th. 3.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.GoodFor

    2.3%

    Held 5th. 1K estimated branded searches, -37% vs prior month. Share -1.2 points.

  6. 6.Whole Heart

    1.3%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  7. 7.Bulk Foods Online

    0.05%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Huckleberry

    0.05%

    Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Farro and its closest rivals

Every comparison with Farro

7 comparisons

How has branded search demand for Farro changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Farro in New Zealand held steady, from 23.6K to 23.2K.
  • Across the 12 months ending September 2026, Farro’s share of searches among bulk and organic food stores in New Zealand increased from 47.2% to 52.8%.
  • Across the 12 months ending September 2026, Farro’s share of searches among bulk and organic food stores in New Zealand peaked at 61.6% in December 2025 and was lowest at 46.3% in March 2026.

How did search popularity change for New Zealand bulk and organic food stores in September 2026?

6 changes

  1. In September 2026, Farro gained share of searches among bulk and organic food stores in New Zealand, from 51.3% to 52.8%.

  2. In September 2026, Bin Inn gained share of searches among bulk and organic food stores in New Zealand, from 26.4% to 27.5%.

  3. In September 2026, Piko Wholefoods lost share of searches among bulk and organic food stores in New Zealand, from 9.6% to 8.2%.

  4. In September 2026, GoodFor lost share of searches among bulk and organic food stores in New Zealand, from 3.5% to 2.3%.

  5. Estimated monthly branded searches for Whole Heart in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

  6. Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.8% over 12 measured months, from 3.9K to 3.4K in September 2026.

How are Farro’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Farro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • farro
  • farro deli
  • farro food
  • farro fresh
  • farro fresh food
  • farro fresh orakei
  • farro grain
  • farro lasagne
  • farro olive oil
  • farro orakei
  • farro organic
  • farro turkey

Do you work for Farro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Farro compete?

Farro is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Specialty grocers1st of 745.3%Show ranking
Bulk and organic food stores1st of 852.8%Shown above
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