How popular isHuckleberry?
In September 2026, people searched for Huckleberry by name about 20 times in New Zealand, about the same as the previous year. These searches made up 0.05% of all New Zealand bulk and organic food store searches, placing Huckleberry eighth out of eight stores. When we asked both ChatGPT and Google AI Overviews about bulk and organic food stores, Huckleberry appeared in one of the three answers and was the joint fourth most recommended of the eight.
Huckleberry is the eighth most searched of 8 competitors and the joint fourth most recommended in AI answers.
FarroShare of searches 52.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Bin InnShare of searches 27.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Piko WholefoodsShare of searches 8.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Commonsense OrganicsShare of searches 7.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
HuckleberryShare of searches 0.05%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top bulk and organic food stores in ChatGPT and Google AI Overviews
In three ChatGPT questions, Huckleberry was mentioned in one out of three: in one of the three ChatGPT answers. Huckleberry is the joint fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bin Inn3 of 3Named in 3 of 3 ChatGPT answers
- Piko Wholefoods2 of 3Named in 2 of 3 ChatGPT answers
GoodFor2 of 3Named in 2 of 3 ChatGPT answers
Whole Heart2 of 3Named in 2 of 3 ChatGPT answers- Commonsense Organics1 of 3Named in 1 of 3 ChatGPT answers
- Huckleberry1 of 3Named in 1 of 3 ChatGPT answers
- Farro0 of 3Named in 0 of 3 ChatGPT answers
- Bulk Foods Online0 of 3Named in 0 of 3 ChatGPT answers
See every answer about bulk and organic food stores
3 answers
Asked ChatGPT
“Which bulk or organic food store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best bulk and organic food stores in New Zealand?”
Asked ChatGPT
“What's the best bulk or organic food store in New Zealand for zero waste groceries?”
Searched Google, AI Overview
“bulk food stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“organic grocery stores nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bulk and organic food stores compete with Huckleberry?
Share of searches by month for Farro, Bin Inn, Piko Wholefoods, Commonsense Organics, GoodFor, Huckleberry. The figures are in the table below the chart.
View monthly share of searches table
| Month | Farro | Bin Inn | Piko Wholefoods | Commonsense Organics | GoodFor | Whole Heart | Bulk Foods Online | Huckleberry |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 29.7% | 8.8% | 7.8% | 4.9% | 1.4% | 0.04% | 0.04% |
| Nov 2025 | 53% | 27.1% | 8.1% | 7.1% | 3.5% | 1.1% | 0.04% | 0.04% |
| Dec 2025 | 61.6% | 21.9% | 6.5% | 6.3% | 2.9% | 0.71% | 0.02% | 0.02% |
| Jan 2026 | 46.6% | 28.5% | 10.4% | 9.5% | 3.7% | 1.1% | 0.02% | 0.04% |
| Feb 2026 | 51.6% | 25.8% | 9.4% | 8.3% | 3.5% | 1.3% | 0.04% | 0.04% |
| Mar 2026 | 46.3% | 28.3% | 10.3% | 8% | 5.6% | 1.4% | 0.1% | 0.04% |
| Apr 2026 | 48.1% | 29.4% | 8.7% | 8.3% | 3.8% | 1.4% | 0.1% | 0.04% |
| May 2026 | 48.4% | 29.6% | 8.8% | 8.4% | 3.3% | 1.4% | 0.04% | 0.04% |
| Jun 2026 | 50.3% | 27.2% | 9.9% | 7.6% | 3.6% | 1.3% | 0.04% | 0.04% |
| Jul 2026 | 52.4% | 26.2% | 9.5% | 7.4% | 2.9% | 1.6% | 0.04% | 0.02% |
| Aug 2026 | 51.3% | 26.4% | 9.6% | 7.4% | 3.5% | 1.6% | 0.04% | 0.04% |
| Sep 2026 | 52.8% | 27.5% | 8.2% | 7.7% | 2.3% | 1.3% | 0.05% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.8% | 23.2K | -1.4% | +1.4 points | |
| 2, held 2nd | 27.5% | 12.1K | 0% | +1.1 points | |
| 3, held 3rd | 8.2% | 3.6K | -18.2% | -1.4 points | |
| 4, held 4th | 7.7% | 3.4K | 0% | +0.3 points | |
| 5, held 5th | 2.3% | 1K | -37% | -1.2 points | |
| 6, held 6th | 1.3% | 590 | -18.1% | -0.2 points | |
| 7, held 7th | 0.05% | 20 | 0% | 0 points | |
| 8, held 8th | 0.05% | 20 | 0% | 0 points |
1.
Farro52.8%
Held 1st. 23.2K estimated branded searches, -1.4% vs prior month. Share +1.4 points.
2.
Bin Inn27.5%
Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
8.2%
Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
7.7%
Held 4th. 3.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
GoodFor2.3%
Held 5th. 1K estimated branded searches, -37% vs prior month. Share -1.2 points.
1.3%
Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share -0.2 points.
0.05%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
0.05%
Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Huckleberry and its closest rivals
How has branded search demand for Huckleberry changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Huckleberry in New Zealand held steady at 20.
- Across the 12 months ending September 2026, Huckleberry’s share of searches among bulk and organic food stores in New Zealand held steady, from 0.04% to 0.05%.
How did search popularity change for New Zealand bulk and organic food stores in September 2026?
6 changes
In September 2026, Farro gained share of searches among bulk and organic food stores in New Zealand, from 51.3% to 52.8%.
In September 2026, Bin Inn gained share of searches among bulk and organic food stores in New Zealand, from 26.4% to 27.5%.
In September 2026, Piko Wholefoods lost share of searches among bulk and organic food stores in New Zealand, from 9.6% to 8.2%.
In September 2026, GoodFor lost share of searches among bulk and organic food stores in New Zealand, from 3.5% to 2.3%.
Estimated monthly branded searches for Whole Heart in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.8% over 12 measured months, from 3.9K to 3.4K in September 2026.
How are Huckleberry’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Huckleberry’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- huckleberry organic
- huckleberry sleep
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Where does Huckleberry compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Specialty grocers | 7th of 7 | 0.02% | Show ranking |
| Bulk and organic food stores | 8th of 8 | 0.05% | Shown above |
Is Huckleberry your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.