Brandwave

GoodFor vs Huckleberry:Which is more popular?

In September 2026, GoodFor had more branded searches than Huckleberry among bulk and organic food stores in New Zealand. GoodFor had about 1,020 branded searches, while Huckleberry had 20. GoodFor made up 2.3% of all bulk and organic food store searches we track, and Huckleberry accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about bulk and organic food stores, GoodFor appeared in two of the three answers and Huckleberry in one. GoodFor and Huckleberry were each mentioned first in one of the two answers that named either.

Among bulk and organic food stores in New Zealand in September 2026

Who do people search for more?

GoodFor, about 51 searches for every 1 for Huckleberry

GoodFor 1K searchesHuckleberry 20 searches

Who does AI mention more?

GoodFor, mentioned in 2 of 3 answers, Huckleberry in 1

GoodFor in 2 of 3Huckleberry in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

GoodFor first in 1Huckleberry first in 1

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Top bulk and organic food stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, GoodFor was mentioned in two out of three: in two of the three ChatGPT answers. Huckleberry was mentioned in one out of three: in one of the three ChatGPT answers. GoodFor and Huckleberry were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bin Inn1st
  2. GoodFor2nd
  3. Commonsense Organics3rd
  4. Piko Wholefoods4th
  5. Whole Heart4th
  6. Huckleberry4th
  7. Farro–
  8. Bulk Foods Online–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about bulk and organic food stores

3 answers

  • Asked ChatGPT

    “Which bulk or organic food store should I shop at in New Zealand?”

    1. 1Bin Inn
    2. 2Whole Heart

  • Asked ChatGPT

    “What are the best bulk and organic food stores in New Zealand?”

    1. 1Commonsense Organics
    2. 2Bin Inn
    3. 3Huckleberry
    4. 4GoodFor
    5. 5Piko Wholefoods
    6. 6Whole Heart

  • Asked ChatGPT

    “What's the best bulk or organic food store in New Zealand for zero waste groceries?”

    1. 1GoodFor
    2. 2Bin Inn
    3. 3Piko Wholefoods

  • Searched Google, AI Overview

    “bulk food stores nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “organic grocery stores nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is GoodFor or Huckleberry more popular in search?

This chart shows how often people search Google for GoodFor and Huckleberry by name. Each line represents a brand's share of searches for all eight bulk and organic food stores we track, month by month, from searches in New Zealand.

GoodFor and Huckleberry among bulk and organic food stores in New Zealand, by month

Share of searches by month for GoodFor, Huckleberry. The figures are in the table below the chart.

View monthly share of searches table
MonthFarroBin InnPiko WholefoodsCommonsense OrganicsGoodForWhole HeartBulk Foods OnlineHuckleberry
Oct 202547.2%29.7%8.8%7.8%4.9%1.4%0.04%0.04%
Nov 202553%27.1%8.1%7.1%3.5%1.1%0.04%0.04%
Dec 202561.6%21.9%6.5%6.3%2.9%0.71%0.02%0.02%
Jan 202646.6%28.5%10.4%9.5%3.7%1.1%0.02%0.04%
Feb 202651.6%25.8%9.4%8.3%3.5%1.3%0.04%0.04%
Mar 202646.3%28.3%10.3%8%5.6%1.4%0.1%0.04%
Apr 202648.1%29.4%8.7%8.3%3.8%1.4%0.1%0.04%
May 202648.4%29.6%8.8%8.4%3.3%1.4%0.04%0.04%
Jun 202650.3%27.2%9.9%7.6%3.6%1.3%0.04%0.04%
Jul 202652.4%26.2%9.5%7.4%2.9%1.6%0.04%0.02%
Aug 202651.3%26.4%9.6%7.4%3.5%1.6%0.04%0.04%
Sep 202652.8%27.5%8.2%7.7%2.3%1.3%0.05%0.05%

How has the GoodFor and Huckleberry comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bulk and organic food stores in September 2026?

1 change

  1. In September 2026, GoodFor lost share of searches among bulk and organic food stores in New Zealand, from 3.5% to 2.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using GoodFor’s and Huckleberry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GoodFor

2 branded search terms

  • good for refillery
  • goodfor

Huckleberry

2 branded search terms

  • huckleberry organic
  • huckleberry sleep

How the Brand Demand Index is measured

Other head-to-heads among bulk and organic food stores

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