Farro vs GoodFor:Which is more popular?
In September 2026, Farro had more branded searches than GoodFor among bulk and organic food stores in New Zealand. Farro had about 23,200 branded searches, while GoodFor had 1,020. Farro made up 52.8% of all bulk and organic food store searches we track, and GoodFor accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about bulk and organic food stores, GoodFor appeared in two of the three answers and Farro in none.
Who do people search for more?
Farro, about 23 searches for every 1 for GoodFor
Who does AI mention more?
GoodFor, mentioned in 2 of 3 answers, Farro in 0
Who does AI recommend more?
GoodFor, the only one of the two named
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Top bulk and organic food stores in ChatGPT and Google AI Overviews
In three ChatGPT questions, GoodFor was mentioned in two out of three: in two of the three ChatGPT answers. Farro did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bin Inn3 of 3Named in 3 of 3 ChatGPT answers
Piko Wholefoods2 of 3Named in 2 of 3 ChatGPT answers- GoodFor2 of 3Named in 2 of 3 ChatGPT answers
Whole Heart2 of 3Named in 2 of 3 ChatGPT answers
Commonsense Organics1 of 3Named in 1 of 3 ChatGPT answers
Huckleberry1 of 3Named in 1 of 3 ChatGPT answers- Farro0 of 3Named in 0 of 3 ChatGPT answers
- Bulk Foods Online0 of 3Named in 0 of 3 ChatGPT answers
See every answer about bulk and organic food stores
3 answers
Asked ChatGPT
“Which bulk or organic food store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best bulk and organic food stores in New Zealand?”
Asked ChatGPT
“What's the best bulk or organic food store in New Zealand for zero waste groceries?”
Searched Google, AI Overview
“bulk food stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“organic grocery stores nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Farro or GoodFor more popular in search?
This chart shows how often people search Google for Farro and GoodFor by name. Each line represents a brand's share of searches for all eight bulk and organic food stores we track, month by month, from searches in New Zealand.
Share of searches by month for Farro, GoodFor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Farro | Bin Inn | Piko Wholefoods | Commonsense Organics | GoodFor | Whole Heart | Bulk Foods Online | Huckleberry |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 29.7% | 8.8% | 7.8% | 4.9% | 1.4% | 0.04% | 0.04% |
| Nov 2025 | 53% | 27.1% | 8.1% | 7.1% | 3.5% | 1.1% | 0.04% | 0.04% |
| Dec 2025 | 61.6% | 21.9% | 6.5% | 6.3% | 2.9% | 0.71% | 0.02% | 0.02% |
| Jan 2026 | 46.6% | 28.5% | 10.4% | 9.5% | 3.7% | 1.1% | 0.02% | 0.04% |
| Feb 2026 | 51.6% | 25.8% | 9.4% | 8.3% | 3.5% | 1.3% | 0.04% | 0.04% |
| Mar 2026 | 46.3% | 28.3% | 10.3% | 8% | 5.6% | 1.4% | 0.1% | 0.04% |
| Apr 2026 | 48.1% | 29.4% | 8.7% | 8.3% | 3.8% | 1.4% | 0.1% | 0.04% |
| May 2026 | 48.4% | 29.6% | 8.8% | 8.4% | 3.3% | 1.4% | 0.04% | 0.04% |
| Jun 2026 | 50.3% | 27.2% | 9.9% | 7.6% | 3.6% | 1.3% | 0.04% | 0.04% |
| Jul 2026 | 52.4% | 26.2% | 9.5% | 7.4% | 2.9% | 1.6% | 0.04% | 0.02% |
| Aug 2026 | 51.3% | 26.4% | 9.6% | 7.4% | 3.5% | 1.6% | 0.04% | 0.04% |
| Sep 2026 | 52.8% | 27.5% | 8.2% | 7.7% | 2.3% | 1.3% | 0.05% | 0.05% |
How has the Farro and GoodFor comparison changed over the last 12 months?
3 findings
- Farro was ahead of GoodFor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Farro’s share of searches among bulk and organic food stores in New Zealand moved from 47.2% to 52.8%, and its estimated monthly branded searches moved from 23.5K to 23.2K.
- Across the 12 months ending September 2026, GoodFor’s share of searches among bulk and organic food stores in New Zealand moved from 4.9% to 2.3%, and its estimated monthly branded searches moved from 2.4K to 1K.
How did search popularity change for New Zealand bulk and organic food stores in September 2026?
2 changes
In September 2026, Farro gained share of searches among bulk and organic food stores in New Zealand, from 51.3% to 52.8%.
In September 2026, GoodFor lost share of searches among bulk and organic food stores in New Zealand, from 3.5% to 2.3%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Farro’s and GoodFor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bulk and organic food stores
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