Brandwave

Huckleberry vs Whole Heart:Which is more popular?

In September 2026, Whole Heart had more branded searches than Huckleberry among bulk and organic food stores in New Zealand. Whole Heart had about 590 branded searches, while Huckleberry had 20. Whole Heart made up 1.3% of all bulk and organic food store searches we track, and Huckleberry accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about bulk and organic food stores, Whole Heart appeared in two of the three answers and Huckleberry in one. Huckleberry and Whole Heart were each mentioned first in one of the two answers that named either.

Among bulk and organic food stores in New Zealand in September 2026

Who do people search for more?

Whole Heart, about 30 searches for every 1 for Huckleberry

Whole Heart 590 searchesHuckleberry 20 searches

Who does AI mention more?

Whole Heart, mentioned in 2 of 3 answers, Huckleberry in 1

Whole Heart in 2 of 3Huckleberry in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Huckleberry first in 1Whole Heart first in 1

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Top bulk and organic food stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, Whole Heart was mentioned in two out of three: in two of the three ChatGPT answers. Huckleberry was mentioned in one out of three: in one of the three ChatGPT answers. Huckleberry and Whole Heart were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bin Inn1st
  2. GoodFor2nd
  3. Commonsense Organics3rd
  4. Piko Wholefoods4th
  5. Whole Heart4th
  6. Huckleberry4th
  7. Farro–
  8. Bulk Foods Online–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about bulk and organic food stores

3 answers

  • Asked ChatGPT

    “Which bulk or organic food store should I shop at in New Zealand?”

    1. 1Bin Inn
    2. 2Whole Heart

  • Asked ChatGPT

    “What are the best bulk and organic food stores in New Zealand?”

    1. 1Commonsense Organics
    2. 2Bin Inn
    3. 3Huckleberry
    4. 4GoodFor
    5. 5Piko Wholefoods
    6. 6Whole Heart

  • Asked ChatGPT

    “What's the best bulk or organic food store in New Zealand for zero waste groceries?”

    1. 1GoodFor
    2. 2Bin Inn
    3. 3Piko Wholefoods

  • Searched Google, AI Overview

    “bulk food stores nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “organic grocery stores nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Huckleberry or Whole Heart more popular in search?

This chart shows how often people search Google for Huckleberry and Whole Heart by name. Each line represents a brand's share of searches for all eight bulk and organic food stores we track, month by month, from searches in New Zealand.

Huckleberry and Whole Heart among bulk and organic food stores in New Zealand, by month

Share of searches by month for Whole Heart, Huckleberry. The figures are in the table below the chart.

View monthly share of searches table
MonthFarroBin InnPiko WholefoodsCommonsense OrganicsGoodForWhole HeartBulk Foods OnlineHuckleberry
Oct 202547.2%29.7%8.8%7.8%4.9%1.4%0.04%0.04%
Nov 202553%27.1%8.1%7.1%3.5%1.1%0.04%0.04%
Dec 202561.6%21.9%6.5%6.3%2.9%0.71%0.02%0.02%
Jan 202646.6%28.5%10.4%9.5%3.7%1.1%0.02%0.04%
Feb 202651.6%25.8%9.4%8.3%3.5%1.3%0.04%0.04%
Mar 202646.3%28.3%10.3%8%5.6%1.4%0.1%0.04%
Apr 202648.1%29.4%8.7%8.3%3.8%1.4%0.1%0.04%
May 202648.4%29.6%8.8%8.4%3.3%1.4%0.04%0.04%
Jun 202650.3%27.2%9.9%7.6%3.6%1.3%0.04%0.04%
Jul 202652.4%26.2%9.5%7.4%2.9%1.6%0.04%0.02%
Aug 202651.3%26.4%9.6%7.4%3.5%1.6%0.04%0.04%
Sep 202652.8%27.5%8.2%7.7%2.3%1.3%0.05%0.05%

How has the Huckleberry and Whole Heart comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bulk and organic food stores in September 2026?

1 change

  1. Estimated monthly branded searches for Whole Heart in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Huckleberry’s and Whole Heart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Huckleberry

2 branded search terms

  • huckleberry organic
  • huckleberry sleep

Whole Heart

1 branded search term

  • wholeheart

How the Brand Demand Index is measured

Other head-to-heads among bulk and organic food stores

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