Brandwave

Farro vs Piko Wholefoods:Which is more popular?

In September 2026, Farro had more branded searches than Piko Wholefoods among bulk and organic food stores in New Zealand. Farro had about 23,200 branded searches, while Piko Wholefoods had 3,600. Farro made up 52.8% of all bulk and organic food store searches we track, and Piko Wholefoods accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about bulk and organic food stores, Piko Wholefoods appeared in two of the three answers and Farro in none.

Among bulk and organic food stores in New Zealand in September 2026

Who do people search for more?

Farro, about 6 searches for every 1 for Piko Wholefoods

Farro 23.2K searchesPiko Wholefoods 3.6K searches

Who does AI mention more?

Piko Wholefoods, mentioned in 2 of 3 answers, Farro in 0

Piko Wholefoods in 2 of 3Farro in 0 of 3

Who does AI recommend more?

Piko Wholefoods, the only one of the two named

Piko Wholefoods first in 2Farro never named

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Top bulk and organic food stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, Piko Wholefoods was mentioned in two out of three: in two of the three ChatGPT answers. Farro did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bin Inn1st
  2. GoodFor2nd
  3. Commonsense Organics3rd
  4. Piko Wholefoods4th
  5. Whole Heart4th
  6. Huckleberry4th
  7. Farro–
  8. Bulk Foods Online–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about bulk and organic food stores

3 answers

  • Asked ChatGPT

    “Which bulk or organic food store should I shop at in New Zealand?”

    1. 1Bin Inn
    2. 2Whole Heart

  • Asked ChatGPT

    “What are the best bulk and organic food stores in New Zealand?”

    1. 1Commonsense Organics
    2. 2Bin Inn
    3. 3Huckleberry
    4. 4GoodFor
    5. 5Piko Wholefoods
    6. 6Whole Heart

  • Asked ChatGPT

    “What's the best bulk or organic food store in New Zealand for zero waste groceries?”

    1. 1GoodFor
    2. 2Bin Inn
    3. 3Piko Wholefoods

  • Searched Google, AI Overview

    “bulk food stores nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “organic grocery stores nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Farro or Piko Wholefoods more popular in search?

This chart shows how often people search Google for Farro and Piko Wholefoods by name. Each line represents a brand's share of searches for all eight bulk and organic food stores we track, month by month, from searches in New Zealand.

Farro and Piko Wholefoods among bulk and organic food stores in New Zealand, by month

Share of searches by month for Farro, Piko Wholefoods. The figures are in the table below the chart.

View monthly share of searches table
MonthFarroBin InnPiko WholefoodsCommonsense OrganicsGoodForWhole HeartBulk Foods OnlineHuckleberry
Oct 202547.2%29.7%8.8%7.8%4.9%1.4%0.04%0.04%
Nov 202553%27.1%8.1%7.1%3.5%1.1%0.04%0.04%
Dec 202561.6%21.9%6.5%6.3%2.9%0.71%0.02%0.02%
Jan 202646.6%28.5%10.4%9.5%3.7%1.1%0.02%0.04%
Feb 202651.6%25.8%9.4%8.3%3.5%1.3%0.04%0.04%
Mar 202646.3%28.3%10.3%8%5.6%1.4%0.1%0.04%
Apr 202648.1%29.4%8.7%8.3%3.8%1.4%0.1%0.04%
May 202648.4%29.6%8.8%8.4%3.3%1.4%0.04%0.04%
Jun 202650.3%27.2%9.9%7.6%3.6%1.3%0.04%0.04%
Jul 202652.4%26.2%9.5%7.4%2.9%1.6%0.04%0.02%
Aug 202651.3%26.4%9.6%7.4%3.5%1.6%0.04%0.04%
Sep 202652.8%27.5%8.2%7.7%2.3%1.3%0.05%0.05%

How has the Farro and Piko Wholefoods comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bulk and organic food stores in September 2026?

2 changes

  1. In September 2026, Farro gained share of searches among bulk and organic food stores in New Zealand, from 51.3% to 52.8%.

  2. In September 2026, Piko Wholefoods lost share of searches among bulk and organic food stores in New Zealand, from 9.6% to 8.2%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Farro’s and Piko Wholefoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Farro

11 branded search terms

  • farro
  • farro food
  • farro fresh
  • farro fresh food
  • farro fresh orakei
  • farro grain
  • farro lasagne
  • farro olive oil
  • farro orakei
  • farro organic
  • farro turkey

Piko Wholefoods

1 branded search term

  • piko wholefoods

How the Brand Demand Index is measured

Other head-to-heads among bulk and organic food stores

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