Brandwave

Bin Inn vs Piko Wholefoods:Which is more popular?

In September 2026, Bin Inn had more branded searches than Piko Wholefoods among bulk and organic food stores in New Zealand. Bin Inn had about 12,100 branded searches, while Piko Wholefoods had 3,600. Bin Inn made up 27.5% of all bulk and organic food store searches we track, and Piko Wholefoods accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about bulk and organic food stores, Bin Inn appeared in all three answers and Piko Wholefoods in two. Bin Inn was mentioned before Piko Wholefoods in every answer.

Among bulk and organic food stores in New Zealand in September 2026

Who do people search for more?

Bin Inn, about 3 searches for every 1 for Piko Wholefoods

Bin Inn 12.1K searchesPiko Wholefoods 3.6K searches

Who does AI mention more?

Bin Inn, mentioned in every answer we collected

Bin Inn in 3 of 3Piko Wholefoods in 2 of 3

Who does AI recommend more?

Bin Inn, named ahead of Piko Wholefoods in every answer

Bin Inn first in 3Piko Wholefoods never first

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Top bulk and organic food stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bin Inn appeared in all three answers. Piko Wholefoods was mentioned in two out of three: in two of the three ChatGPT answers. Bin Inn was listed before Piko Wholefoods in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bin Inn1st
  2. GoodFor2nd
  3. Commonsense Organics3rd
  4. Piko Wholefoods4th
  5. Whole Heart4th
  6. Huckleberry4th
  7. Farro–
  8. Bulk Foods Online–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about bulk and organic food stores

3 answers

  • Asked ChatGPT

    “Which bulk or organic food store should I shop at in New Zealand?”

    1. 1Bin Inn
    2. 2Whole Heart

  • Asked ChatGPT

    “What are the best bulk and organic food stores in New Zealand?”

    1. 1Commonsense Organics
    2. 2Bin Inn
    3. 3Huckleberry
    4. 4GoodFor
    5. 5Piko Wholefoods
    6. 6Whole Heart

  • Asked ChatGPT

    “What's the best bulk or organic food store in New Zealand for zero waste groceries?”

    1. 1GoodFor
    2. 2Bin Inn
    3. 3Piko Wholefoods

  • Searched Google, AI Overview

    “bulk food stores nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “organic grocery stores nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Bin Inn or Piko Wholefoods more popular in search?

This chart shows how often people search Google for Bin Inn and Piko Wholefoods by name. Each line represents a brand's share of searches for all eight bulk and organic food stores we track, month by month, from searches in New Zealand.

Bin Inn and Piko Wholefoods among bulk and organic food stores in New Zealand, by month

Share of searches by month for Bin Inn, Piko Wholefoods. The figures are in the table below the chart.

View monthly share of searches table
MonthFarroBin InnPiko WholefoodsCommonsense OrganicsGoodForWhole HeartBulk Foods OnlineHuckleberry
Oct 202547.2%29.7%8.8%7.8%4.9%1.4%0.04%0.04%
Nov 202553%27.1%8.1%7.1%3.5%1.1%0.04%0.04%
Dec 202561.6%21.9%6.5%6.3%2.9%0.71%0.02%0.02%
Jan 202646.6%28.5%10.4%9.5%3.7%1.1%0.02%0.04%
Feb 202651.6%25.8%9.4%8.3%3.5%1.3%0.04%0.04%
Mar 202646.3%28.3%10.3%8%5.6%1.4%0.1%0.04%
Apr 202648.1%29.4%8.7%8.3%3.8%1.4%0.1%0.04%
May 202648.4%29.6%8.8%8.4%3.3%1.4%0.04%0.04%
Jun 202650.3%27.2%9.9%7.6%3.6%1.3%0.04%0.04%
Jul 202652.4%26.2%9.5%7.4%2.9%1.6%0.04%0.02%
Aug 202651.3%26.4%9.6%7.4%3.5%1.6%0.04%0.04%
Sep 202652.8%27.5%8.2%7.7%2.3%1.3%0.05%0.05%

How has the Bin Inn and Piko Wholefoods comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand bulk and organic food stores in September 2026?

2 changes

  1. In September 2026, Bin Inn gained share of searches among bulk and organic food stores in New Zealand, from 26.4% to 27.5%.

  2. In September 2026, Piko Wholefoods lost share of searches among bulk and organic food stores in New Zealand, from 9.6% to 8.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bin Inn’s and Piko Wholefoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bin Inn

1 branded search term

  • bininn

Piko Wholefoods

1 branded search term

  • piko wholefoods

How the Brand Demand Index is measured

Other head-to-heads among bulk and organic food stores

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