Bin Inn vs Raeward Fresh:Which is more popular?
In September 2026, Bin Inn had more branded searches than Raeward Fresh among specialty grocers in New Zealand. Bin Inn had about 12,100 branded searches, while Raeward Fresh had 320. Bin Inn made up 23.7% of all specialty grocer searches we track, and Raeward Fresh accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about specialty grocers, Bin Inn appeared in two of the three answers and Raeward Fresh in none.
Who do people search for more?
Bin Inn, about 38 searches for every 1 for Raeward Fresh
Who does AI mention more?
Bin Inn, mentioned in 2 of 3 answers, Raeward Fresh in 0
Who does AI recommend more?
Bin Inn, the only one of the two named
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Top specialty grocers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bin Inn was mentioned in two out of three: in two of the three ChatGPT answers. Raeward Fresh did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Farro2 of 3Named in 2 of 3 ChatGPT answers- Bin Inn2 of 3Named in 2 of 3 ChatGPT answers
Moore Wilson's2 of 3Named in 2 of 3 ChatGPT answers
Commonsense Organics2 of 3Named in 2 of 3 ChatGPT answers
Raeward Fresh0 of 3Named in 0 of 3 ChatGPT answers
Nosh0 of 3Named in 0 of 3 ChatGPT answers
Huckleberry0 of 3Named in 0 of 3 ChatGPT answers
See every answer about specialty grocers
3 answers
Asked ChatGPT
“Which specialty grocer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best specialty grocers in New Zealand?”
Asked ChatGPT
“What's the best specialty grocer in New Zealand for organic groceries?”
Searched Google, AI Overview
“health food store nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“organic grocery store”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bin Inn or Raeward Fresh more popular in search?
This chart shows how often people search Google for Bin Inn and Raeward Fresh by name. Each line represents a brand's share of searches for all seven specialty grocers we track, month by month, from searches in New Zealand.
Share of searches by month for Bin Inn, Raeward Fresh. The figures are in the table below the chart.
View monthly share of searches table
| Month | Farro | Bin Inn | Moore Wilson's | Commonsense Organics | Raeward Fresh | Nosh | Huckleberry |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 24.1% | 29.5% | 6.4% | 1.6% | 0.05% | 0.02% |
| Nov 2025 | 43.3% | 22.2% | 27.1% | 5.8% | 1.5% | 0.06% | 0.01% |
| Dec 2025 | 49.7% | 17.7% | 26.5% | 5.1% | 0.98% | 0.06% | <0.01% |
| Jan 2026 | 40.6% | 24.8% | 24.8% | 8.2% | 1.5% | 0.07% | 0.02% |
| Feb 2026 | 43.4% | 21.7% | 26.6% | 7% | 1.3% | 0.05% | 0.02% |
| Mar 2026 | 41.2% | 25.2% | 25.2% | 7.1% | 1.2% | 0.05% | 0.02% |
| Apr 2026 | 39.1% | 23.9% | 29.2% | 6.8% | 0.95% | 0.06% | 0.02% |
| May 2026 | 41.4% | 25.3% | 25.3% | 7.2% | 0.67% | 0.07% | 0.02% |
| Jun 2026 | 44.5% | 24% | 24% | 6.8% | 0.64% | 0.06% | 0.02% |
| Jul 2026 | 44.1% | 22% | 26.9% | 6.2% | 0.71% | 0.05% | 0% |
| Aug 2026 | 45.7% | 23.5% | 23.5% | 6.6% | 0.62% | 0.08% | 0.02% |
| Sep 2026 | 45.3% | 23.7% | 23.7% | 6.6% | 0.63% | 0.06% | 0.02% |
How has the Bin Inn and Raeward Fresh comparison changed over the last 12 months?
3 findings
- Bin Inn was ahead of Raeward Fresh in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bin Inn’s share of searches among specialty grocers in New Zealand moved from 24.1% to 23.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Raeward Fresh’s share of searches among specialty grocers in New Zealand moved from 1.6% to 0.63%, and its estimated monthly branded searches moved from 1K to 320.
How did search popularity change for New Zealand specialty grocers in September 2026?
2 changes
Estimated monthly branded searches for Raeward Fresh in New Zealand fell 68% over 12 measured months, from 1K to 320 in September 2026.
Estimated monthly branded searches for Bin Inn in New Zealand fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bin Inn’s and Raeward Fresh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bin Inn
1 branded search term
- bininn
Raeward Fresh
2 branded search terms
- raeward fresh
- raewardfresh
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