Farro vs Moore Wilson's:Which is more popular?
In September 2026, Farro had more branded searches than Moore Wilson's among specialty grocers in New Zealand. Farro had about 23,200 branded searches, while Moore Wilson's had 12,100. Farro made up 45.3% of all specialty grocer searches we track, and Moore Wilson's accounted for 23.7%. When we asked ChatGPT and Google AI Overviews about specialty grocers, Farro and Moore Wilson's each appeared in two of the three answers. Farro was mentioned before Moore Wilson's in every answer.
Who do people search for more?
Farro, about 92% more searches than Moore Wilson's
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Farro, named ahead of Moore Wilson's in every answer
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Top specialty grocers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Farro and Moore Wilson's were each mentioned in two out of three: in two of the three ChatGPT answers. Farro was listed before Moore Wilson's in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Farro2 of 3Named in 2 of 3 ChatGPT answers
Bin Inn2 of 3Named in 2 of 3 ChatGPT answers
Moore Wilson's2 of 3Named in 2 of 3 ChatGPT answers
Commonsense Organics2 of 3Named in 2 of 3 ChatGPT answers
Raeward Fresh0 of 3Named in 0 of 3 ChatGPT answers
Nosh0 of 3Named in 0 of 3 ChatGPT answers
Huckleberry0 of 3Named in 0 of 3 ChatGPT answers
See every answer about specialty grocers
3 answers
Asked ChatGPT
“Which specialty grocer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best specialty grocers in New Zealand?”
Asked ChatGPT
“What's the best specialty grocer in New Zealand for organic groceries?”
Searched Google, AI Overview
“health food store nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“organic grocery store”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Farro or Moore Wilson's more popular in search?
This chart shows how often people search Google for Farro and Moore Wilson's by name. Each line represents a brand's share of searches for all seven specialty grocers we track, month by month, from searches in New Zealand.
Share of searches by month for Farro, Moore Wilson's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Farro | Bin Inn | Moore Wilson's | Commonsense Organics | Raeward Fresh | Nosh | Huckleberry |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 24.1% | 29.5% | 6.4% | 1.6% | 0.05% | 0.02% |
| Nov 2025 | 43.3% | 22.2% | 27.1% | 5.8% | 1.5% | 0.06% | 0.01% |
| Dec 2025 | 49.7% | 17.7% | 26.5% | 5.1% | 0.98% | 0.06% | <0.01% |
| Jan 2026 | 40.6% | 24.8% | 24.8% | 8.2% | 1.5% | 0.07% | 0.02% |
| Feb 2026 | 43.4% | 21.7% | 26.6% | 7% | 1.3% | 0.05% | 0.02% |
| Mar 2026 | 41.2% | 25.2% | 25.2% | 7.1% | 1.2% | 0.05% | 0.02% |
| Apr 2026 | 39.1% | 23.9% | 29.2% | 6.8% | 0.95% | 0.06% | 0.02% |
| May 2026 | 41.4% | 25.3% | 25.3% | 7.2% | 0.67% | 0.07% | 0.02% |
| Jun 2026 | 44.5% | 24% | 24% | 6.8% | 0.64% | 0.06% | 0.02% |
| Jul 2026 | 44.1% | 22% | 26.9% | 6.2% | 0.71% | 0.05% | 0% |
| Aug 2026 | 45.7% | 23.5% | 23.5% | 6.6% | 0.62% | 0.08% | 0.02% |
| Sep 2026 | 45.3% | 23.7% | 23.7% | 6.6% | 0.63% | 0.06% | 0.02% |
How has the Farro and Moore Wilson's comparison changed over the last 12 months?
3 findings
- Farro was ahead of Moore Wilson's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Farro’s share of searches among specialty grocers in New Zealand moved from 38.4% to 45.3%, and its estimated monthly branded searches moved from 23.5K to 23.2K.
- Across the 12 months ending September 2026, Moore Wilson's’ share of searches among specialty grocers in New Zealand moved from 29.5% to 23.7%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
How did search popularity change for New Zealand specialty grocers in September 2026?
1 change
Estimated monthly branded searches for Moore Wilson's in New Zealand fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Farro’s and Moore Wilson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farro
11 branded search terms
- farro
- farro deli
- farro food
- farro fresh
- farro fresh food
- farro fresh orakei
- farro grain
- farro lasagne
- farro olive oil
- farro orakei
- farro turkey
Moore Wilson's
2 branded search terms
- moore wilsons
- moorewilsons
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