Brandwave

Commonsense Organics vs Moore Wilson's:Which is more popular?

In September 2026, Moore Wilson's had more branded searches than Commonsense Organics among specialty grocers in New Zealand. Moore Wilson's had about 12,100 branded searches, while Commonsense Organics had 3,400. Moore Wilson's made up 23.7% of all specialty grocer searches we track, and Commonsense Organics accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about specialty grocers, Commonsense Organics and Moore Wilson's each appeared in two of the three answers. Moore Wilson's was mentioned before Commonsense Organics in every answer.

Among specialty grocers in New Zealand in September 2026

Who do people search for more?

Moore Wilson's, about 4 searches for every 1 for Commonsense Organics

Moore Wilson's 12.1K searchesCommonsense Organics 3.4K searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Commonsense Organics in 2 of 3Moore Wilson's in 2 of 3

Who does AI recommend more?

Moore Wilson's, named ahead of Commonsense Organics in every answer

Moore Wilson's first in 2Commonsense Organics never first

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Top specialty grocers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Commonsense Organics and Moore Wilson's were each mentioned in two out of three: in two of the three ChatGPT answers. Moore Wilson's was listed before Commonsense Organics in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Farro1st
  2. Bin Inn2nd
  3. Moore Wilson's3rd
  4. Commonsense Organics4th
  5. Raeward Fresh–
  6. Nosh–
  7. Huckleberry–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Farro2 of 3Named in 2 of 3 ChatGPT answers
  • Bin Inn2 of 3Named in 2 of 3 ChatGPT answers
  • Moore Wilson's2 of 3Named in 2 of 3 ChatGPT answers
  • Commonsense Organics2 of 3Named in 2 of 3 ChatGPT answers
  • Raeward Fresh0 of 3Named in 0 of 3 ChatGPT answers
  • Nosh0 of 3Named in 0 of 3 ChatGPT answers
  • Huckleberry0 of 3Named in 0 of 3 ChatGPT answers

See every answer about specialty grocers

3 answers
  • Asked ChatGPT

    “Which specialty grocer should I shop at in New Zealand?”

    1. 1Farro
    2. 2Bin Inn
    3. 3Moore Wilson's
  • Asked ChatGPT

    “What are the best specialty grocers in New Zealand?”

    1. 1Farro
    2. 2Moore Wilson's
    3. 3Bin Inn
    4. 4Commonsense Organics
  • Asked ChatGPT

    “What's the best specialty grocer in New Zealand for organic groceries?”

    1. 1Commonsense Organics
  • Searched Google, AI Overview

    “health food store nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “organic grocery store”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Commonsense Organics or Moore Wilson's more popular in search?

This chart shows how often people search Google for Commonsense Organics and Moore Wilson's by name. Each line represents a brand's share of searches for all seven specialty grocers we track, month by month, from searches in New Zealand.

Commonsense Organics and Moore Wilson's among specialty grocers in New Zealand, by month

Share of searches by month for Moore Wilson's, Commonsense Organics. The figures are in the table below the chart.

View monthly share of searches table
MonthFarroBin InnMoore Wilson'sCommonsense OrganicsRaeward FreshNoshHuckleberry
Oct 202538.4%24.1%29.5%6.4%1.6%0.05%0.02%
Nov 202543.3%22.2%27.1%5.8%1.5%0.06%0.01%
Dec 202549.7%17.7%26.5%5.1%0.98%0.06%<0.01%
Jan 202640.6%24.8%24.8%8.2%1.5%0.07%0.02%
Feb 202643.4%21.7%26.6%7%1.3%0.05%0.02%
Mar 202641.2%25.2%25.2%7.1%1.2%0.05%0.02%
Apr 202639.1%23.9%29.2%6.8%0.95%0.06%0.02%
May 202641.4%25.3%25.3%7.2%0.67%0.07%0.02%
Jun 202644.5%24%24%6.8%0.64%0.06%0.02%
Jul 202644.1%22%26.9%6.2%0.71%0.05%0%
Aug 202645.7%23.5%23.5%6.6%0.62%0.08%0.02%
Sep 202645.3%23.7%23.7%6.6%0.63%0.06%0.02%

How has the Commonsense Organics and Moore Wilson's comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand specialty grocers in September 2026?

2 changes
  1. Estimated monthly branded searches for Moore Wilson's in New Zealand fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  2. Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.8% over 12 measured months, from 3.9K to 3.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Commonsense Organics’ and Moore Wilson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Commonsense Organics

2 branded search terms

  • commonsense organics
  • commonsenseorganics

Moore Wilson's

2 branded search terms

  • moore wilsons
  • moorewilsons

How the Brand Demand Index is measured

Other head-to-heads among specialty grocers

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