Bin Inn vs Farro:Which is more popular?
In September 2026, Farro had more branded searches than Bin Inn among specialty grocers in New Zealand. Farro had about 23,200 branded searches, while Bin Inn had 12,100. Farro made up 45.3% of all specialty grocer searches we track, and Bin Inn accounted for 23.7%. When we asked ChatGPT and Google AI Overviews about specialty grocers, Bin Inn and Farro each appeared in two of the three answers. Farro was mentioned before Bin Inn in every answer.
Who do people search for more?
Farro, about 92% more searches than Bin Inn
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Farro, named ahead of Bin Inn in every answer
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Top specialty grocers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bin Inn and Farro were each mentioned in two out of three: in two of the three ChatGPT answers. Farro was listed before Bin Inn in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Farro2 of 3Named in 2 of 3 ChatGPT answers
Bin Inn2 of 3Named in 2 of 3 ChatGPT answers
Moore Wilson's2 of 3Named in 2 of 3 ChatGPT answers
Commonsense Organics2 of 3Named in 2 of 3 ChatGPT answers
Raeward Fresh0 of 3Named in 0 of 3 ChatGPT answers
Nosh0 of 3Named in 0 of 3 ChatGPT answers
Huckleberry0 of 3Named in 0 of 3 ChatGPT answers
See every answer about specialty grocers
3 answers
Asked ChatGPT
“Which specialty grocer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best specialty grocers in New Zealand?”
Asked ChatGPT
“What's the best specialty grocer in New Zealand for organic groceries?”
Searched Google, AI Overview
“health food store nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“organic grocery store”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bin Inn or Farro more popular in search?
This chart shows how often people search Google for Bin Inn and Farro by name. Each line represents a brand's share of searches for all seven specialty grocers we track, month by month, from searches in New Zealand.
Share of searches by month for Farro, Bin Inn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Farro | Bin Inn | Moore Wilson's | Commonsense Organics | Raeward Fresh | Nosh | Huckleberry |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 24.1% | 29.5% | 6.4% | 1.6% | 0.05% | 0.02% |
| Nov 2025 | 43.3% | 22.2% | 27.1% | 5.8% | 1.5% | 0.06% | 0.01% |
| Dec 2025 | 49.7% | 17.7% | 26.5% | 5.1% | 0.98% | 0.06% | <0.01% |
| Jan 2026 | 40.6% | 24.8% | 24.8% | 8.2% | 1.5% | 0.07% | 0.02% |
| Feb 2026 | 43.4% | 21.7% | 26.6% | 7% | 1.3% | 0.05% | 0.02% |
| Mar 2026 | 41.2% | 25.2% | 25.2% | 7.1% | 1.2% | 0.05% | 0.02% |
| Apr 2026 | 39.1% | 23.9% | 29.2% | 6.8% | 0.95% | 0.06% | 0.02% |
| May 2026 | 41.4% | 25.3% | 25.3% | 7.2% | 0.67% | 0.07% | 0.02% |
| Jun 2026 | 44.5% | 24% | 24% | 6.8% | 0.64% | 0.06% | 0.02% |
| Jul 2026 | 44.1% | 22% | 26.9% | 6.2% | 0.71% | 0.05% | 0% |
| Aug 2026 | 45.7% | 23.5% | 23.5% | 6.6% | 0.62% | 0.08% | 0.02% |
| Sep 2026 | 45.3% | 23.7% | 23.7% | 6.6% | 0.63% | 0.06% | 0.02% |
How has the Bin Inn and Farro comparison changed over the last 12 months?
3 findings
- Farro was ahead of Bin Inn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bin Inn’s share of searches among specialty grocers in New Zealand moved from 24.1% to 23.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Farro’s share of searches among specialty grocers in New Zealand moved from 38.4% to 45.3%, and its estimated monthly branded searches moved from 23.5K to 23.2K.
How did search popularity change for New Zealand specialty grocers in September 2026?
1 change
Estimated monthly branded searches for Bin Inn in New Zealand fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Bin Inn’s and Farro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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