Bin Inn vs Whole Heart:Which is more popular?
In September 2026, Bin Inn had more branded searches than Whole Heart among bulk and organic food stores in New Zealand. Bin Inn had about 12,100 branded searches, while Whole Heart had 590. Bin Inn made up 27.5% of all bulk and organic food store searches we track, and Whole Heart accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about bulk and organic food stores, Bin Inn appeared in all three answers and Whole Heart in two. Bin Inn was mentioned before Whole Heart in every answer.
Who do people search for more?
Bin Inn, about 21 searches for every 1 for Whole Heart
Who does AI mention more?
Bin Inn, mentioned in every answer we collected
Who does AI recommend more?
Bin Inn, named ahead of Whole Heart in every answer
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Top bulk and organic food stores in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bin Inn appeared in all three answers. Whole Heart was mentioned in two out of three: in two of the three ChatGPT answers. Bin Inn was listed before Whole Heart in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bin Inn3 of 3Named in 3 of 3 ChatGPT answers
Piko Wholefoods2 of 3Named in 2 of 3 ChatGPT answers
GoodFor2 of 3Named in 2 of 3 ChatGPT answers
Whole Heart2 of 3Named in 2 of 3 ChatGPT answers
Commonsense Organics1 of 3Named in 1 of 3 ChatGPT answers
Huckleberry1 of 3Named in 1 of 3 ChatGPT answers
Farro0 of 3Named in 0 of 3 ChatGPT answers- Bulk Foods Online0 of 3Named in 0 of 3 ChatGPT answers
See every answer about bulk and organic food stores
3 answers
Asked ChatGPT
“Which bulk or organic food store should I shop at in New Zealand?”
Asked ChatGPT
“What are the best bulk and organic food stores in New Zealand?”
Asked ChatGPT
“What's the best bulk or organic food store in New Zealand for zero waste groceries?”
Searched Google, AI Overview
“bulk food stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“organic grocery stores nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bin Inn or Whole Heart more popular in search?
This chart shows how often people search Google for Bin Inn and Whole Heart by name. Each line represents a brand's share of searches for all eight bulk and organic food stores we track, month by month, from searches in New Zealand.
Share of searches by month for Bin Inn, Whole Heart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Farro | Bin Inn | Piko Wholefoods | Commonsense Organics | GoodFor | Whole Heart | Bulk Foods Online | Huckleberry |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 29.7% | 8.8% | 7.8% | 4.9% | 1.4% | 0.04% | 0.04% |
| Nov 2025 | 53% | 27.1% | 8.1% | 7.1% | 3.5% | 1.1% | 0.04% | 0.04% |
| Dec 2025 | 61.6% | 21.9% | 6.5% | 6.3% | 2.9% | 0.71% | 0.02% | 0.02% |
| Jan 2026 | 46.6% | 28.5% | 10.4% | 9.5% | 3.7% | 1.1% | 0.02% | 0.04% |
| Feb 2026 | 51.6% | 25.8% | 9.4% | 8.3% | 3.5% | 1.3% | 0.04% | 0.04% |
| Mar 2026 | 46.3% | 28.3% | 10.3% | 8% | 5.6% | 1.4% | 0.1% | 0.04% |
| Apr 2026 | 48.1% | 29.4% | 8.7% | 8.3% | 3.8% | 1.4% | 0.1% | 0.04% |
| May 2026 | 48.4% | 29.6% | 8.8% | 8.4% | 3.3% | 1.4% | 0.04% | 0.04% |
| Jun 2026 | 50.3% | 27.2% | 9.9% | 7.6% | 3.6% | 1.3% | 0.04% | 0.04% |
| Jul 2026 | 52.4% | 26.2% | 9.5% | 7.4% | 2.9% | 1.6% | 0.04% | 0.02% |
| Aug 2026 | 51.3% | 26.4% | 9.6% | 7.4% | 3.5% | 1.6% | 0.04% | 0.04% |
| Sep 2026 | 52.8% | 27.5% | 8.2% | 7.7% | 2.3% | 1.3% | 0.05% | 0.05% |
How has the Bin Inn and Whole Heart comparison changed over the last 12 months?
3 findings
- Bin Inn was ahead of Whole Heart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bin Inn’s share of searches among bulk and organic food stores in New Zealand moved from 29.7% to 27.5%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Whole Heart’s share of searches among bulk and organic food stores in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand bulk and organic food stores in September 2026?
2 changes
In September 2026, Bin Inn gained share of searches among bulk and organic food stores in New Zealand, from 26.4% to 27.5%.
Estimated monthly branded searches for Whole Heart in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bin Inn’s and Whole Heart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bin Inn
1 branded search term
- bininn
Whole Heart
1 branded search term
- wholeheart
Other head-to-heads among bulk and organic food stores
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