Brandwave

How popular isBertolli?

In September 2026, people searched for Bertolli by name about 80 times in New Zealand, a 14.3% increase from the previous year. These searches made up 8.5% of all New Zealand olive oil brand searches, placing Bertolli fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about olive oil brands, Bertolli did not appear in any of the answers.

Search and AI answers in September 2026

Bertolli is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. Kakariki OlivesShare of searches 40.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Village PressShare of searches 19.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LooplineShare of searches 17%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Cobram EstateShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BertolliShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top olive oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bertolli did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Village Press1st
  2. Kakariki Olives2nd
  3. Olivado3rd
  4. Loopline–
  5. Cobram Estate–
  6. Bertolli–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kakariki Olives4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Village Press4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olivado1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loopline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobram Estate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bertolli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about olive oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which olive oil brands compete with Bertolli?

Bertolli against olive oil brands in New Zealand, by month

Share of searches by month for Kakariki Olives, Village Press, Loopline, Cobram Estate, Bertolli, Olivado. The figures are in the table below the chart.

View monthly share of searches table
MonthKakariki OlivesVillage PressLooplineCobram EstateBertolliOlivado
Oct 202529.6%16.7%22.2%7.4%3.7%20.4%
Nov 202525%29.2%33.3%4.2%2.1%6.3%
Dec 202534%20.8%30.2%7.5%1.9%5.7%
Jan 202639.7%12.1%24.1%8.6%6.9%8.6%
Feb 202637.8%13.5%21.6%10.8%8.1%8.1%
Mar 202635%17.5%22.5%10%2.5%12.5%
Apr 202637.2%16.3%27.9%7%2.3%9.3%
May 202623.4%11.7%14.9%5.3%41.5%3.2%
Jun 202627.7%19.1%21.3%10.6%14.9%6.4%
Jul 202626.8%26.8%24.4%12.2%7.3%2.4%
Aug 202627.3%25%25%11.4%4.5%6.8%
Sep 202640.4%19.1%17%10.6%8.5%4.3%

  1. 1.Kakariki Olives

    40.4%

    Held 1st. 190 estimated branded searches, +58.3% vs prior month. Share +13.2 points.

  2. 2.Village Press

    19.1%

    Moved from 3rd to 2nd. 90 estimated branded searches, -18.2% vs prior month. Share -5.9 points.

  3. 3.Loopline

    17%

    Moved from 2nd to 3rd. 80 estimated branded searches, -27.3% vs prior month. Share -8 points.

  4. 4.Cobram Estate

    10.6%

    Held 4th. 50 estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Bertolli

    8.5%

    Moved from 6th to 5th. 40 estimated branded searches, +100% vs prior month. Share +4 points.

  6. 6.Olivado

    4.3%

    Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -2.6 points.

Compare popularity between Bertolli and its closest rivals

Every comparison with Bertolli

9 comparisons

How has branded search demand for Bertolli changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bertolli in New Zealand rose from 70 to 80.
  • Across the 12 months ending September 2026, Bertolli’s share of searches among olive oil brands in New Zealand increased from 3.7% to 8.5%.
  • Across the 12 months ending September 2026, Bertolli’s share of searches among olive oil brands in New Zealand peaked at 41.5% in May 2026 and was lowest at 1.9% in December 2025.
  • Across the 12 months ending September 2026, Bertolli rose from 6th to 5th among olive oil brands in New Zealand.

How did search popularity change for New Zealand olive oil brands in September 2026?

6 changes

  1. In September 2026, Bertolli overtook Olivado to rank 5th among olive oil brands in New Zealand, with 8.5% of the searches.

  2. In September 2026, Kakariki Olives gained share of searches among olive oil brands in New Zealand, from 27.3% to 40.4%.

  3. In September 2026, Loopline lost share of searches among olive oil brands in New Zealand, from 25% to 17%.

  4. In September 2026, Village Press lost share of searches among olive oil brands in New Zealand, from 25% to 19.1%.

  5. In September 2026, Olivado lost share of searches among olive oil brands in New Zealand, from 6.8% to 4.3%.

  6. In September 2026, Cobram Estate lost share of searches among olive oil brands in New Zealand, from 11.4% to 10.6%.

How are Bertolli’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bertolli’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bertolli extra virgin oil
  • bertolli oil
  • bertolli olive oil

Do you work for Bertolli? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bertolli compete?

Bertolli is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cooking oil brands5th of 83.7%Show ranking
Olive oil brands5th of 68.5%Shown above
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