How popular isBertolli?
In September 2026, people searched for Bertolli by name about 80 times in New Zealand, a 14.3% increase from the previous year. These searches made up 3.7% of all New Zealand cooking oil brand searches, placing Bertolli fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about cooking oil brands, Bertolli appeared in one of the five answers and was the sixth most recommended of the eight.
Bertolli is the fifth most searched of 8 competitors and the sixth most recommended in AI answers.
The Good OilShare of searches 59.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
The Village PressShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
LupiShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Alfa OneShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
BertolliShare of searches 3.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top cooking oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bertolli was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bertolli is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- The Good Oil1st
- Alfa One2nd
Cobram Estate3rd- Lupi4th
- The Village Press5th
- Bertolli6th
Olivado–
Red Island–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alfa One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Good Oil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Village Press2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lupi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bertolli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cobram Estate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olivado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Red Island0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cooking oil brands
5 answers
Asked ChatGPT
“Which cooking oil brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cooking oil brands in New Zealand?”
Asked ChatGPT
“What's the best cooking oil brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best cooking oil”
Searched Google, AI Overview
“olive oil nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cooking oil brands compete with Bertolli?
Share of searches by month for The Good Oil, The Village Press, Lupi, Alfa One, Bertolli, Olivado, Cobram Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Good Oil | The Village Press | Lupi | Alfa One | Bertolli | Olivado | Cobram Estate | Red Island |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65% | 12.2% | 7.3% | 2% | 2.8% | 7.3% | 2.4% | 0.81% |
| Nov 2025 | 61.6% | 20.4% | 7.1% | 2.4% | 2.4% | 2.8% | 1.9% | 1.4% |
| Dec 2025 | 58.3% | 22.4% | 6.7% | 2.7% | 2.2% | 3.6% | 2.7% | 1.3% |
| Jan 2026 | 59.9% | 13.8% | 8.3% | 3.7% | 4.6% | 4.1% | 3.7% | 1.8% |
| Feb 2026 | 58.1% | 14% | 8.7% | 4.7% | 4.7% | 4.1% | 3.5% | 2.3% |
| Mar 2026 | 65.8% | 11.5% | 7.4% | 4.9% | 3.7% | 3.3% | 2.1% | 1.2% |
| Apr 2026 | 69% | 10.3% | 6.5% | 3.4% | 3.9% | 3.4% | 1.7% | 1.7% |
| May 2026 | 50.4% | 16.7% | 5.8% | 3.9% | 17.1% | 2.3% | 2.3% | 1.6% |
| Jun 2026 | 62.5% | 12.5% | 5.8% | 7.2% | 5.3% | 2.9% | 2.9% | 0.96% |
| Jul 2026 | 51% | 17.9% | 9.2% | 11.2% | 4.1% | 2% | 3.1% | 1.5% |
| Aug 2026 | 55.8% | 17.2% | 9.4% | 6.4% | 3.4% | 3.4% | 2.6% | 1.7% |
| Sep 2026 | 59.9% | 13.8% | 8.8% | 6.9% | 3.7% | 3.2% | 2.8% | 0.92% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.9% | 1.3K | 0% | +4.1 points | |
| 2, held 2nd | 13.8% | 300 | -25% | -3.3 points | |
| 3, held 3rd | 8.8% | 190 | -13.6% | -0.7 points | |
| 4, held 4th | 6.9% | 150 | 0% | +0.5 points | |
| 5, held 5th | 3.7% | 80 | 0% | +0.3 points | |
| 6, held 6th | 3.2% | 70 | -12.5% | -0.2 points | |
| 7, held 7th | 2.8% | 60 | 0% | +0.2 points | |
| 8, held 8th | 0.92% | 20 | -50% | -0.8 points |
59.9%
Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share +4.1 points.
13.8%
Held 2nd. 300 estimated branded searches, -25% vs prior month. Share -3.3 points.
3.
Lupi8.8%
Held 3rd. 190 estimated branded searches, -13.6% vs prior month. Share -0.7 points.
4.
Alfa One6.9%
Held 4th. 150 estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
Bertolli3.7%
Held 5th. 80 estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Olivado3.2%
Held 6th. 70 estimated branded searches, -12.5% vs prior month. Share -0.2 points.
2.8%
Held 7th. 60 estimated branded searches, 0% vs prior month. Share +0.2 points.
0.92%
Held 8th. 20 estimated branded searches, -50% vs prior month. Share -0.8 points.
Compare popularity between Bertolli and its closest rivals
Every comparison with Bertolli
9 comparisons
How has branded search demand for Bertolli changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bertolli in New Zealand rose from 70 to 80.
- Across the 12 months ending September 2026, Bertolli’s share of searches among cooking oil brands in New Zealand increased from 2.8% to 3.7%.
- Across the 12 months ending September 2026, Bertolli’s share of searches among cooking oil brands in New Zealand peaked at 17.1% in May 2026 and was lowest at 2.2% in December 2025.
How did search popularity change for New Zealand cooking oil brands in September 2026?
6 changes
In September 2026, The Good Oil gained share of searches among cooking oil brands in New Zealand, from 55.8% to 59.9%.
In September 2026, The Village Press lost share of searches among cooking oil brands in New Zealand, from 17.2% to 13.8%.
In September 2026, Red Island lost share of searches among cooking oil brands in New Zealand, from 1.7% to 0.92%.
In September 2026, Lupi lost share of searches among cooking oil brands in New Zealand, from 9.4% to 8.8%.
Estimated monthly branded searches for Alfa One in New Zealand rose 200% over 12 measured months, from 50 to 150 in September 2026.
Estimated monthly branded searches for Bertolli in New Zealand rose 14.3% over 12 measured months, from 70 to 80 in September 2026.
How are Bertolli’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bertolli’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bertolli extra virgin oil
- bertolli oil
- bertolli olive oil
Do you work for Bertolli? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Bertolli compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cooking oil brands | 5th of 8 | 3.7% | Shown above |
| Olive oil brands | 5th of 6 | 8.5% | Show ranking |
Is Bertolli your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.