Cooking oil brands in New Zealand:Which brands are most popular in search?
In August 2026, Cobram Estate was the most searched among cooking oil brands in New Zealand, with an estimated 410 branded searches and 42.7% estimated Share of Search within this set.
Cobram Estate42.7%
Lupi35.4%
Olivado13.5%
Bertolli8.3%
Follow cooking oil brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the olive oil, avocado oil and cooking oil brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cobram Estate, Lupi, Olivado, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Cobram Estate | Lupi | Olivado | Bertolli |
|---|---|---|---|---|
| Oct 2025 | 28.7% | 31% | 32.2% | 8% |
| Nov 2025 | 42.6% | 31.1% | 18% | 8.2% |
| Dec 2025 | 48.6% | 29.2% | 15.3% | 6.9% |
| Jan 2026 | 43.7% | 28.7% | 16.1% | 11.5% |
| Feb 2026 | 41.7% | 31.9% | 15.3% | 11.1% |
| Mar 2026 | 36% | 36% | 16% | 12% |
| Apr 2026 | 32.3% | 35.4% | 18.5% | 13.8% |
| May 2026 | 38.7% | 17.7% | 8.1% | 35.5% |
| Jun 2026 | 60.2% | 19.4% | 9.2% | 11.2% |
| Jul 2026 | 54.1% | 29.4% | 7.1% | 9.4% |
| Aug 2026 | 42.7% | 35.4% | 13.5% | 8.3% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.7% | 410 | -10.9% | -11.4 points | |
| 2, held 2nd | 35.4% | 340 | +36% | +6 points | |
| 3, moved from 4th to 3rd | 13.5% | 130 | +116.7% | +6.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.3% | 80 | 0% | -1.1 pointsmoved from 3rd to 4th |
42.7%
held 1st · 410 estimated branded searches · -10.9% vs prior month · -11.4 points
2.
Lupi35.4%
held 2nd · 340 estimated branded searches · +36% vs prior month · +6 points
3.
Olivado13.5%
moved from 4th to 3rd · 130 estimated branded searches · +116.7% vs prior month · +6.5 points
4.
Bertolli8.3%
moved from 3rd to 4th · 80 estimated branded searches · 0% vs prior month · -1.1 points
Compare search popularity between leading brands
- Cobram Estate vs Lupi: compare search popularity
- Cobram Estate vs Olivado: compare search popularity
- Cobram Estate vs Bertolli: compare search popularity
- Lupi vs Olivado: compare search popularity
- Lupi vs Bertolli: compare search popularity
- Olivado vs Bertolli: compare search popularity
- Compare any of these brands
Which brand is most popular in search among cooking oil brands in New Zealand?
4 brands
In August 2026, Cobram Estate was the most searched among cooking oil brands in New Zealand, with an estimated 410 branded searches and 42.7% estimated Share of Search within this set. Lupi is in 2nd place, 7.3 percentage points behind at 35.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Cobram Estate | 28.7% → 42.7% | 60.2%Jun 2026 | 28.7%Oct 2025 | 3rd → 1st |
| Lupi | 31% → 35.4% | 36%Mar 2026 | 17.7%May 2026 | 2nd |
| Olivado | 32.2% → 13.5% | 32.2%Oct 2025 | 7.1%Jul 2026 | 1st → 3rd |
| Bertolli | 8% → 8.3% | 35.5%May 2026 | 6.9%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among cooking oil brands in New Zealand increased from 28.7% to 42.7%.
- Across the 11 months ending August 2026, Lupi’s estimated Share of Search among cooking oil brands in New Zealand increased from 31% to 35.4%.
- Across the 11 months ending August 2026, Olivado’s estimated Share of Search among cooking oil brands in New Zealand decreased from 32.2% to 13.5%.
- Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among cooking oil brands in New Zealand peaked at 60.2% in June 2026 and was lowest at 28.7% in October 2025.
- Across the 11 months ending August 2026, Lupi’s estimated Share of Search among cooking oil brands in New Zealand peaked at 36% in March 2026 and was lowest at 17.7% in May 2026.
- Across the 11 months ending August 2026, Olivado’s estimated Share of Search among cooking oil brands in New Zealand peaked at 32.2% in October 2025 and was lowest at 7.1% in July 2026.
- Across the 11 months ending August 2026, Bertolli’s estimated Share of Search among cooking oil brands in New Zealand peaked at 35.5% in May 2026 and was lowest at 6.9% in December 2025.
- Across the 11 months ending August 2026, Cobram Estate rose from 3rd to 1st among cooking oil brands in New Zealand.
- Across the 11 months ending August 2026, Olivado fell from 1st to 3rd among cooking oil brands in New Zealand.
- Across the 11 months ending August 2026, Bertolli held steady: its estimated Share of Search among cooking oil brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand cooking oil brands in August 2026?
4 changes
In August 2026, Olivado overtook Bertolli to rank 3rd among cooking oil brands in New Zealand, at 13.5%.
In August 2026, Lupi gained estimated Share of Search among cooking oil brands in New Zealand, from 29.4% to 35.4%.
In August 2026, Cobram Estate lost estimated Share of Search among cooking oil brands in New Zealand, from 54.1% to 42.7%.
In August 2026, Bertolli lost estimated Share of Search among cooking oil brands in New Zealand, from 9.4% to 8.3%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.