How popular isLupi in search?
In August 2026, there were an estimated 340 branded searches for Lupi in New Zealand which is up 25.9% over the last 11 months. Lupi holds 35.4% estimated Share of Search among New Zealand cooking oil brands and is ranked 2nd of 4 competitors for search popularity.
Cobram Estate42.7%
Lupi35.4%
Olivado13.5%
Bertolli8.3%
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Which cooking oil brands compete with Lupi?
Share of Search by month for Cobram Estate, Lupi, Olivado, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Cobram Estate | Lupi | Olivado | Bertolli |
|---|---|---|---|---|
| Oct 2025 | 28.7% | 31% | 32.2% | 8% |
| Nov 2025 | 42.6% | 31.1% | 18% | 8.2% |
| Dec 2025 | 48.6% | 29.2% | 15.3% | 6.9% |
| Jan 2026 | 43.7% | 28.7% | 16.1% | 11.5% |
| Feb 2026 | 41.7% | 31.9% | 15.3% | 11.1% |
| Mar 2026 | 36% | 36% | 16% | 12% |
| Apr 2026 | 32.3% | 35.4% | 18.5% | 13.8% |
| May 2026 | 38.7% | 17.7% | 8.1% | 35.5% |
| Jun 2026 | 60.2% | 19.4% | 9.2% | 11.2% |
| Jul 2026 | 54.1% | 29.4% | 7.1% | 9.4% |
| Aug 2026 | 42.7% | 35.4% | 13.5% | 8.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.7% | 410 | -10.9% | -11.4 points | |
| 2, held 2nd | 35.4% | 340 | +36% | +6 points | |
| 3, moved from 4th to 3rd | 13.5% | 130 | +116.7% | +6.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.3% | 80 | 0% | -1.1 pointsmoved from 3rd to 4th |
42.7%
held 1st · 410 estimated branded searches · -10.9% vs prior month · -11.4 points
2.
Lupi35.4%
held 2nd · 340 estimated branded searches · +36% vs prior month · +6 points
3.
Olivado13.5%
moved from 4th to 3rd · 130 estimated branded searches · +116.7% vs prior month · +6.5 points
4.
Bertolli8.3%
moved from 3rd to 4th · 80 estimated branded searches · 0% vs prior month · -1.1 points
Compare search popularity between Lupi and its closest rivals
How has branded search demand for Lupi changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lupi in New Zealand rose from 270 to 340.
- Across the 11 months ending August 2026, Lupi’s estimated Share of Search among cooking oil brands in New Zealand increased from 31% to 35.4%.
- Across the 11 months ending August 2026, Lupi’s estimated Share of Search among cooking oil brands in New Zealand peaked at 36% in March 2026 and was lowest at 17.7% in May 2026.
How did search popularity change for New Zealand cooking oil brands in August 2026?
4 changes
In August 2026, Olivado overtook Bertolli to rank 3rd among cooking oil brands in New Zealand, at 13.5%.
In August 2026, Lupi gained estimated Share of Search among cooking oil brands in New Zealand, from 29.4% to 35.4%.
In August 2026, Cobram Estate lost estimated Share of Search among cooking oil brands in New Zealand, from 54.1% to 42.7%.
In August 2026, Bertolli lost estimated Share of Search among cooking oil brands in New Zealand, from 9.4% to 8.3%.
How is Lupi measured?
Brandwave collects information about searches that people make online using Lupi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- lupi extra virgin olive oil
- lupi oil
- lupi olive oil
- lupi olive oil extra virgin
Do you work for Lupi? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Lupi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.