Cobram Estate vs Lupi:Which is more popular by branded search in New Zealand?
In August 2026, Cobram Estate had more branded searches than Lupi among cooking oil brands in New Zealand. Cobram Estate was estimated to have 410 branded searches compared to Lupi’s 340, and held a 42.7% Share of Search versus Lupi’s 35.4%.
Follow Cobram Estate vs Lupi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cobram Estate or Lupi?
Compare the olive oil, avocado oil and cooking oil brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cobram Estate, Lupi. The figures are in the table below the chart.
View monthly share of search table
| Month | Cobram Estate | Lupi | Olivado | Bertolli |
|---|---|---|---|---|
| Oct 2025 | 28.7% | 31% | 32.2% | 8% |
| Nov 2025 | 42.6% | 31.1% | 18% | 8.2% |
| Dec 2025 | 48.6% | 29.2% | 15.3% | 6.9% |
| Jan 2026 | 43.7% | 28.7% | 16.1% | 11.5% |
| Feb 2026 | 41.7% | 31.9% | 15.3% | 11.1% |
| Mar 2026 | 36% | 36% | 16% | 12% |
| Apr 2026 | 32.3% | 35.4% | 18.5% | 13.8% |
| May 2026 | 38.7% | 17.7% | 8.1% | 35.5% |
| Jun 2026 | 60.2% | 19.4% | 9.2% | 11.2% |
| Jul 2026 | 54.1% | 29.4% | 7.1% | 9.4% |
| Aug 2026 | 42.7% | 35.4% | 13.5% | 8.3% |
| Sep 2026 | — | — | — | — |
How has the Cobram Estate and Lupi comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Cobram Estate took it in November 2025, Lupi took it in April 2026, Cobram Estate took it in May 2026.
- Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among cooking oil brands in New Zealand moved from 28.7% to 42.7%, and its estimated monthly branded searches moved from 250 to 410.
- Across the 11 months ending August 2026, Lupi’s estimated Share of Search among cooking oil brands in New Zealand moved from 31% to 35.4%, and its estimated monthly branded searches moved from 270 to 340.
How did search popularity change for New Zealand cooking oil brands in August 2026?
2 changes
In August 2026, Lupi gained estimated Share of Search among cooking oil brands in New Zealand, from 29.4% to 35.4%.
In August 2026, Cobram Estate lost estimated Share of Search among cooking oil brands in New Zealand, from 54.1% to 42.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Cobram Estate’s and Lupi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cobram Estate
5 branded search terms
- cobram estate
- cobram estate extra virgin olive oil
- cobram estate oil
- cobram estate olive oil
- cobramestate
Lupi
4 branded search terms
- lupi extra virgin olive oil
- lupi oil
- lupi olive oil
- lupi olive oil extra virgin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.