Brandwave

How popular isCobram Estate in search?

In August 2026, there were an estimated 410 branded searches for Cobram Estate in New Zealand which is up 64% over the last 11 months. Cobram Estate holds 42.7% estimated Share of Search among New Zealand cooking oil brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Cobram Estate42.7%
  2. Lupi35.4%
  3. Olivado13.5%
  4. Bertolli8.3%
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Which cooking oil brands compete with Cobram Estate?

Cobram Estate against cooking oil brands in New Zealand, by month

Share of Search by month for Cobram Estate, Lupi, Olivado, Bertolli. The figures are in the table below the chart.

View monthly share of search table
MonthCobram EstateLupiOlivadoBertolli
Oct 202528.7%31%32.2%8%
Nov 202542.6%31.1%18%8.2%
Dec 202548.6%29.2%15.3%6.9%
Jan 202643.7%28.7%16.1%11.5%
Feb 202641.7%31.9%15.3%11.1%
Mar 202636%36%16%12%
Apr 202632.3%35.4%18.5%13.8%
May 202638.7%17.7%8.1%35.5%
Jun 202660.2%19.4%9.2%11.2%
Jul 202654.1%29.4%7.1%9.4%
Aug 202642.7%35.4%13.5%8.3%
Sep 2026————

  1. 1.Cobram Estate

    42.7%

    held 1st · 410 estimated branded searches · -10.9% vs prior month · -11.4 points

  2. 2.Lupi

    35.4%

    held 2nd · 340 estimated branded searches · +36% vs prior month · +6 points

  3. 3.Olivado

    13.5%

    moved from 4th to 3rd · 130 estimated branded searches · +116.7% vs prior month · +6.5 points

  4. 4.Bertolli

    8.3%

    moved from 3rd to 4th · 80 estimated branded searches · 0% vs prior month · -1.1 points

Compare search popularity between Cobram Estate and its closest rivals

How has branded search demand for Cobram Estate changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cobram Estate in New Zealand rose from 250 to 410.
  • Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among cooking oil brands in New Zealand increased from 28.7% to 42.7%.
  • Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among cooking oil brands in New Zealand peaked at 60.2% in June 2026 and was lowest at 28.7% in October 2025.
  • Across the 11 months ending August 2026, Cobram Estate rose from 3rd to 1st among cooking oil brands in New Zealand.

How did search popularity change for New Zealand cooking oil brands in August 2026?

  1. In August 2026, Olivado overtook Bertolli to rank 3rd among cooking oil brands in New Zealand, at 13.5%.

  2. In August 2026, Lupi gained estimated Share of Search among cooking oil brands in New Zealand, from 29.4% to 35.4%.

  3. In August 2026, Cobram Estate lost estimated Share of Search among cooking oil brands in New Zealand, from 54.1% to 42.7%.

  4. In August 2026, Bertolli lost estimated Share of Search among cooking oil brands in New Zealand, from 9.4% to 8.3%.

How is Cobram Estate measured?

Brandwave collects information about searches that people make online using Cobram Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cobram estate
  • cobram estate extra virgin olive oil
  • cobram estate oil
  • cobram estate olive oil
  • cobramestate

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How the Brand Demand Index is measured

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