Bertolli vs Cobram Estate:Which is more popular by branded search in New Zealand?
In August 2026, Cobram Estate had more branded searches than Bertolli among cooking oil brands in New Zealand. Cobram Estate was estimated to have 410 branded searches compared to Bertolli’s 80, and held a 42.7% Share of Search versus Bertolli’s 8.3%.
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Which is more popular in search, Bertolli or Cobram Estate?
Compare the olive oil, avocado oil and cooking oil brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cobram Estate, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Cobram Estate | Lupi | Olivado | Bertolli |
|---|---|---|---|---|
| Oct 2025 | 28.7% | 31% | 32.2% | 8% |
| Nov 2025 | 42.6% | 31.1% | 18% | 8.2% |
| Dec 2025 | 48.6% | 29.2% | 15.3% | 6.9% |
| Jan 2026 | 43.7% | 28.7% | 16.1% | 11.5% |
| Feb 2026 | 41.7% | 31.9% | 15.3% | 11.1% |
| Mar 2026 | 36% | 36% | 16% | 12% |
| Apr 2026 | 32.3% | 35.4% | 18.5% | 13.8% |
| May 2026 | 38.7% | 17.7% | 8.1% | 35.5% |
| Jun 2026 | 60.2% | 19.4% | 9.2% | 11.2% |
| Jul 2026 | 54.1% | 29.4% | 7.1% | 9.4% |
| Aug 2026 | 42.7% | 35.4% | 13.5% | 8.3% |
| Sep 2026 | — | — | — | — |
How has the Bertolli and Cobram Estate comparison changed over the last 12 months?
3 findings
- Cobram Estate was ahead of Bertolli in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bertolli’s estimated Share of Search among cooking oil brands in New Zealand moved from 8% to 8.3%, and its estimated monthly branded searches moved from 70 to 80.
- Across the 11 months ending August 2026, Cobram Estate’s estimated Share of Search among cooking oil brands in New Zealand moved from 28.7% to 42.7%, and its estimated monthly branded searches moved from 250 to 410.
How did search popularity change for New Zealand cooking oil brands in August 2026?
3 changes
In August 2026, Olivado overtook Bertolli to rank 3rd among cooking oil brands in New Zealand, at 13.5%.
In August 2026, Cobram Estate lost estimated Share of Search among cooking oil brands in New Zealand, from 54.1% to 42.7%.
In August 2026, Bertolli lost estimated Share of Search among cooking oil brands in New Zealand, from 9.4% to 8.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bertolli’s and Cobram Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bertolli
3 branded search terms
- bertolli extra virgin oil
- bertolli oil
- bertolli olive oil
Cobram Estate
5 branded search terms
- cobram estate
- cobram estate extra virgin olive oil
- cobram estate oil
- cobram estate olive oil
- cobramestate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.