Bertolli vs Lupi:Which is more popular by branded search in New Zealand?
In August 2026, Lupi had more branded searches than Bertolli among cooking oil brands in New Zealand. Lupi was estimated to have 340 branded searches compared to Bertolli’s 80, and held a 35.4% Share of Search versus Bertolli’s 8.3%.
Follow Bertolli vs Lupi and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bertolli or Lupi?
Compare the olive oil, avocado oil and cooking oil brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lupi, Bertolli. The figures are in the table below the chart.
View monthly share of search table
| Month | Cobram Estate | Lupi | Olivado | Bertolli |
|---|---|---|---|---|
| Oct 2025 | 28.7% | 31% | 32.2% | 8% |
| Nov 2025 | 42.6% | 31.1% | 18% | 8.2% |
| Dec 2025 | 48.6% | 29.2% | 15.3% | 6.9% |
| Jan 2026 | 43.7% | 28.7% | 16.1% | 11.5% |
| Feb 2026 | 41.7% | 31.9% | 15.3% | 11.1% |
| Mar 2026 | 36% | 36% | 16% | 12% |
| Apr 2026 | 32.3% | 35.4% | 18.5% | 13.8% |
| May 2026 | 38.7% | 17.7% | 8.1% | 35.5% |
| Jun 2026 | 60.2% | 19.4% | 9.2% | 11.2% |
| Jul 2026 | 54.1% | 29.4% | 7.1% | 9.4% |
| Aug 2026 | 42.7% | 35.4% | 13.5% | 8.3% |
| Sep 2026 | — | — | — | — |
How has the Bertolli and Lupi comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Bertolli took it in May 2026, Lupi took it in June 2026.
- Across the 11 months ending August 2026, Bertolli’s estimated Share of Search among cooking oil brands in New Zealand moved from 8% to 8.3%, and its estimated monthly branded searches moved from 70 to 80.
- Across the 11 months ending August 2026, Lupi’s estimated Share of Search among cooking oil brands in New Zealand moved from 31% to 35.4%, and its estimated monthly branded searches moved from 270 to 340.
How did search popularity change for New Zealand cooking oil brands in August 2026?
3 changes
In August 2026, Olivado overtook Bertolli to rank 3rd among cooking oil brands in New Zealand, at 13.5%.
In August 2026, Lupi gained estimated Share of Search among cooking oil brands in New Zealand, from 29.4% to 35.4%.
In August 2026, Bertolli lost estimated Share of Search among cooking oil brands in New Zealand, from 9.4% to 8.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bertolli’s and Lupi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.