Brandwave

How popular isLupi?

In September 2026, people searched for Lupi by name about 190 times in New Zealand, a 5.6% increase from the previous year. These searches made up 8.8% of all New Zealand cooking oil brand searches, placing Lupi third out of eight brands. When we asked both ChatGPT and Google AI Overviews about cooking oil brands, Lupi appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Lupi is the third most searched of 8 competitors and the fourth most recommended in AI answers.

  1. The Good OilShare of searches 59.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  2. The Village PressShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. LupiShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Alfa OneShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. BertolliShare of searches 3.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top cooking oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lupi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lupi is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Good Oil1st
  2. Alfa One2nd
  3. Cobram Estate3rd
  4. Lupi4th
  5. The Village Press5th
  6. Bertolli6th
  7. Olivado–
  8. Red Island–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Alfa One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Good Oil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Village Press2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lupi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bertolli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobram Estate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olivado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Island0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cooking oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cooking oil brands compete with Lupi?

Lupi against cooking oil brands in New Zealand, by month

Share of searches by month for The Good Oil, The Village Press, Lupi, Alfa One, Bertolli, Olivado, Cobram Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Good OilThe Village PressLupiAlfa OneBertolliOlivadoCobram EstateRed Island
Oct 202565%12.2%7.3%2%2.8%7.3%2.4%0.81%
Nov 202561.6%20.4%7.1%2.4%2.4%2.8%1.9%1.4%
Dec 202558.3%22.4%6.7%2.7%2.2%3.6%2.7%1.3%
Jan 202659.9%13.8%8.3%3.7%4.6%4.1%3.7%1.8%
Feb 202658.1%14%8.7%4.7%4.7%4.1%3.5%2.3%
Mar 202665.8%11.5%7.4%4.9%3.7%3.3%2.1%1.2%
Apr 202669%10.3%6.5%3.4%3.9%3.4%1.7%1.7%
May 202650.4%16.7%5.8%3.9%17.1%2.3%2.3%1.6%
Jun 202662.5%12.5%5.8%7.2%5.3%2.9%2.9%0.96%
Jul 202651%17.9%9.2%11.2%4.1%2%3.1%1.5%
Aug 202655.8%17.2%9.4%6.4%3.4%3.4%2.6%1.7%
Sep 202659.9%13.8%8.8%6.9%3.7%3.2%2.8%0.92%

  1. 1.The Good Oil

    59.9%

    Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share +4.1 points.

  2. 2.The Village Press

    13.8%

    Held 2nd. 300 estimated branded searches, -25% vs prior month. Share -3.3 points.

  3. 3.Lupi

    8.8%

    Held 3rd. 190 estimated branded searches, -13.6% vs prior month. Share -0.7 points.

  4. 4.Alfa One

    6.9%

    Held 4th. 150 estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Bertolli

    3.7%

    Held 5th. 80 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Olivado

    3.2%

    Held 6th. 70 estimated branded searches, -12.5% vs prior month. Share -0.2 points.

  7. 7.Cobram Estate

    2.8%

    Held 7th. 60 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Red Island

    0.92%

    Held 8th. 20 estimated branded searches, -50% vs prior month. Share -0.8 points.

Compare popularity between Lupi and its closest rivals

Every comparison with Lupi

6 comparisons

How has branded search demand for Lupi changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lupi in New Zealand rose from 180 to 190.
  • Across the 12 months ending September 2026, Lupi’s share of searches among cooking oil brands in New Zealand increased from 7.3% to 8.8%.
  • Across the 12 months ending September 2026, Lupi’s share of searches among cooking oil brands in New Zealand peaked at 9.4% in August 2026 and was lowest at 5.8% in June 2026.

How did search popularity change for New Zealand cooking oil brands in September 2026?

6 changes

  1. In September 2026, The Good Oil gained share of searches among cooking oil brands in New Zealand, from 55.8% to 59.9%.

  2. In September 2026, The Village Press lost share of searches among cooking oil brands in New Zealand, from 17.2% to 13.8%.

  3. In September 2026, Red Island lost share of searches among cooking oil brands in New Zealand, from 1.7% to 0.92%.

  4. In September 2026, Lupi lost share of searches among cooking oil brands in New Zealand, from 9.4% to 8.8%.

  5. Estimated monthly branded searches for Alfa One in New Zealand rose 200% over 12 measured months, from 50 to 150 in September 2026.

  6. Estimated monthly branded searches for Bertolli in New Zealand rose 14.3% over 12 measured months, from 70 to 80 in September 2026.

How are Lupi’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lupi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lupi oil
  • lupi olive oil

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How the Brand Demand Index is measured

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