Alfa One vs Lupi:Which is more popular?
In September 2026, Lupi had more branded searches than Alfa One among cooking oil brands in New Zealand. Lupi had about 190 branded searches, while Alfa One had 150. Lupi made up 8.8% of all cooking oil brand searches we track, and Alfa One accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about cooking oil brands, Alfa One appeared in three of the five answers and Lupi in two. Alfa One was mentioned before Lupi in two out of three answers.
Who do people search for more?
Lupi, about 27% more searches than Alfa One
Who does AI mention more?
Alfa One, mentioned in 3 of 5 answers, Lupi in 2
Who does AI recommend more?
Alfa One, named ahead of Lupi in 2 of 3 answers
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Top cooking oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Alfa One was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lupi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alfa One was listed before Lupi in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
The Good Oil1st- Alfa One2nd
Cobram Estate3rd- Lupi4th
The Village Press5th
Bertolli6th
Olivado–
Red Island–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alfa One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Good Oil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Village Press2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lupi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bertolli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cobram Estate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olivado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Red Island0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cooking oil brands
5 answers
Asked ChatGPT
“Which cooking oil brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cooking oil brands in New Zealand?”
Asked ChatGPT
“What's the best cooking oil brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best cooking oil”
Searched Google, AI Overview
“olive oil nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Alfa One or Lupi more popular in search?
This chart shows how often people search Google for Alfa One and Lupi by name. Each line represents a brand's share of searches for all eight cooking oil brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lupi, Alfa One. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Good Oil | The Village Press | Lupi | Alfa One | Bertolli | Olivado | Cobram Estate | Red Island |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 65% | 12.2% | 7.3% | 2% | 2.8% | 7.3% | 2.4% | 0.81% |
| Nov 2025 | 61.6% | 20.4% | 7.1% | 2.4% | 2.4% | 2.8% | 1.9% | 1.4% |
| Dec 2025 | 58.3% | 22.4% | 6.7% | 2.7% | 2.2% | 3.6% | 2.7% | 1.3% |
| Jan 2026 | 59.9% | 13.8% | 8.3% | 3.7% | 4.6% | 4.1% | 3.7% | 1.8% |
| Feb 2026 | 58.1% | 14% | 8.7% | 4.7% | 4.7% | 4.1% | 3.5% | 2.3% |
| Mar 2026 | 65.8% | 11.5% | 7.4% | 4.9% | 3.7% | 3.3% | 2.1% | 1.2% |
| Apr 2026 | 69% | 10.3% | 6.5% | 3.4% | 3.9% | 3.4% | 1.7% | 1.7% |
| May 2026 | 50.4% | 16.7% | 5.8% | 3.9% | 17.1% | 2.3% | 2.3% | 1.6% |
| Jun 2026 | 62.5% | 12.5% | 5.8% | 7.2% | 5.3% | 2.9% | 2.9% | 0.96% |
| Jul 2026 | 51% | 17.9% | 9.2% | 11.2% | 4.1% | 2% | 3.1% | 1.5% |
| Aug 2026 | 55.8% | 17.2% | 9.4% | 6.4% | 3.4% | 3.4% | 2.6% | 1.7% |
| Sep 2026 | 59.9% | 13.8% | 8.8% | 6.9% | 3.7% | 3.2% | 2.8% | 0.92% |
How has the Alfa One and Lupi comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Alfa One took it in June 2026, Lupi took it in August 2026.
- Across the 12 months ending September 2026, Alfa One’s share of searches among cooking oil brands in New Zealand moved from 2% to 6.9%, and its estimated monthly branded searches moved from 50 to 150.
- Across the 12 months ending September 2026, Lupi’s share of searches among cooking oil brands in New Zealand moved from 7.3% to 8.8%, and its estimated monthly branded searches moved from 180 to 190.
How did search popularity change for New Zealand cooking oil brands in September 2026?
2 changes
In September 2026, Lupi lost share of searches among cooking oil brands in New Zealand, from 9.4% to 8.8%.
Estimated monthly branded searches for Alfa One in New Zealand rose 200% over 12 measured months, from 50 to 150 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Alfa One’s and Lupi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cooking oil brands
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