Brandwave

Bertolli vs Loopline:Which is more popular?

In September 2026, Loopline had more branded searches than Bertolli among olive oil brands in New Zealand. Loopline had about 80 branded searches, while Bertolli had 40. Loopline made up 17% of all olive oil brand searches we track, and Bertolli accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about olive oil brands, neither Bertolli nor Loopline appeared in any of the five answers.

Among olive oil brands in New Zealand in September 2026

Who do people search for more?

Loopline, about 2 searches for every 1 for Bertolli

Loopline 80 searchesBertolli 40 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Bertolli in 0 of 5Loopline in 0 of 5

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Top olive oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Bertolli nor Loopline showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Village Press1st
  2. Kakariki Olives2nd
  3. Olivado3rd
  4. Loopline–
  5. Cobram Estate–
  6. Bertolli–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kakariki Olives4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Village Press4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olivado1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loopline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobram Estate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bertolli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about olive oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bertolli or Loopline more popular in search?

This chart shows how often people search Google for Bertolli and Loopline by name. Each line represents a brand's share of searches for all six olive oil brands we track, month by month, from searches in New Zealand.

Bertolli and Loopline among olive oil brands in New Zealand, by month

Share of searches by month for Loopline, Bertolli. The figures are in the table below the chart.

View monthly share of searches table
MonthKakariki OlivesVillage PressLooplineCobram EstateBertolliOlivado
Oct 202529.6%16.7%22.2%7.4%3.7%20.4%
Nov 202525%29.2%33.3%4.2%2.1%6.3%
Dec 202534%20.8%30.2%7.5%1.9%5.7%
Jan 202639.7%12.1%24.1%8.6%6.9%8.6%
Feb 202637.8%13.5%21.6%10.8%8.1%8.1%
Mar 202635%17.5%22.5%10%2.5%12.5%
Apr 202637.2%16.3%27.9%7%2.3%9.3%
May 202623.4%11.7%14.9%5.3%41.5%3.2%
Jun 202627.7%19.1%21.3%10.6%14.9%6.4%
Jul 202626.8%26.8%24.4%12.2%7.3%2.4%
Aug 202627.3%25%25%11.4%4.5%6.8%
Sep 202640.4%19.1%17%10.6%8.5%4.3%

How has the Bertolli and Loopline comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Bertolli took it in May 2026, Loopline took it in June 2026.
  • Across the 12 months ending September 2026, Bertolli’s share of searches among olive oil brands in New Zealand moved from 3.7% to 8.5%, and its estimated monthly branded searches moved from 20 to 40.
  • Across the 12 months ending September 2026, Loopline’s share of searches among olive oil brands in New Zealand moved from 22.2% to 17%, and its estimated monthly branded searches moved from 120 to 80.

How did search popularity change for New Zealand olive oil brands in September 2026?

2 changes
  1. In September 2026, Bertolli overtook Olivado to rank 5th among olive oil brands in New Zealand, with 8.5% of the searches.

  2. In September 2026, Loopline lost share of searches among olive oil brands in New Zealand, from 25% to 17%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bertolli’s and Loopline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bertolli

1 branded search term

  • bertolli extra virgin oil

Loopline

2 branded search terms

  • loopline
  • loopline olive oil

How the Brand Demand Index is measured

Other head-to-heads among olive oil brands

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