Brandwave

Loopline vs Village Press:Which is more popular?

In September 2026, Village Press had more branded searches than Loopline among olive oil brands in New Zealand. Village Press had about 90 branded searches, while Loopline had 80. Village Press made up 19.1% of all olive oil brand searches we track, and Loopline accounted for 17%. When we asked ChatGPT and Google AI Overviews about olive oil brands, Village Press appeared in four of the five answers and Loopline in none.

Among olive oil brands in New Zealand in September 2026

Who do people search for more?

Village Press, about 13% more searches than Loopline

Village Press 90 searchesLoopline 80 searches

Who does AI mention more?

Village Press, mentioned in 4 of 5 answers, Loopline in 0

Village Press in 4 of 5Loopline in 0 of 5

Who does AI recommend more?

Village Press, the only one of the two named

Village Press first in 4Loopline never named

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Top olive oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Village Press was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Loopline did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Village Press1st
  2. Kakariki Olives2nd
  3. Olivado3rd
  4. Loopline–
  5. Cobram Estate–
  6. Bertolli–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kakariki Olives4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Village Press4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olivado1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loopline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobram Estate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bertolli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about olive oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Loopline or Village Press more popular in search?

This chart shows how often people search Google for Loopline and Village Press by name. Each line represents a brand's share of searches for all six olive oil brands we track, month by month, from searches in New Zealand.

Loopline and Village Press among olive oil brands in New Zealand, by month

Share of searches by month for Village Press, Loopline. The figures are in the table below the chart.

View monthly share of searches table
MonthKakariki OlivesVillage PressLooplineCobram EstateBertolliOlivado
Oct 202529.6%16.7%22.2%7.4%3.7%20.4%
Nov 202525%29.2%33.3%4.2%2.1%6.3%
Dec 202534%20.8%30.2%7.5%1.9%5.7%
Jan 202639.7%12.1%24.1%8.6%6.9%8.6%
Feb 202637.8%13.5%21.6%10.8%8.1%8.1%
Mar 202635%17.5%22.5%10%2.5%12.5%
Apr 202637.2%16.3%27.9%7%2.3%9.3%
May 202623.4%11.7%14.9%5.3%41.5%3.2%
Jun 202627.7%19.1%21.3%10.6%14.9%6.4%
Jul 202626.8%26.8%24.4%12.2%7.3%2.4%
Aug 202627.3%25%25%11.4%4.5%6.8%
Sep 202640.4%19.1%17%10.6%8.5%4.3%

How has the Loopline and Village Press comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Village Press took it in July 2026.
  • Across the 12 months ending September 2026, Loopline’s share of searches among olive oil brands in New Zealand moved from 22.2% to 17%, and its estimated monthly branded searches moved from 120 to 80.
  • Across the 12 months ending September 2026, Village Press’ share of searches among olive oil brands in New Zealand moved from 16.7% to 19.1%, and its estimated monthly branded searches held steady at 90.

How did search popularity change for New Zealand olive oil brands in September 2026?

2 changes
  1. In September 2026, Loopline lost share of searches among olive oil brands in New Zealand, from 25% to 17%.

  2. In September 2026, Village Press lost share of searches among olive oil brands in New Zealand, from 25% to 19.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Loopline’s and Village Press’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loopline

2 branded search terms

  • loopline
  • loopline olive oil

Village Press

1 branded search term

  • village press

How the Brand Demand Index is measured

Other head-to-heads among olive oil brands

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