Bertolli vs Village Press:Which is more popular?
In September 2026, Village Press had more branded searches than Bertolli among olive oil brands in New Zealand. Village Press had about 90 branded searches, while Bertolli had 40. Village Press made up 19.1% of all olive oil brand searches we track, and Bertolli accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about olive oil brands, Village Press appeared in four of the five answers and Bertolli in none.
Who do people search for more?
Village Press, about 2 searches for every 1 for Bertolli
Who does AI mention more?
Village Press, mentioned in 4 of 5 answers, Bertolli in 0
Who does AI recommend more?
Village Press, the only one of the two named
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Top olive oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Village Press was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bertolli did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kakariki Olives4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Village Press4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Olivado1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Loopline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cobram Estate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bertolli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about olive oil brands
5 answers
Asked ChatGPT
“Which olive oil brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best olive oil brands in New Zealand?”
Asked ChatGPT
“What's the best olive oil brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“extra virgin olive oil”
Searched Google, AI Overview
“nz olive oil”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bertolli or Village Press more popular in search?
This chart shows how often people search Google for Bertolli and Village Press by name. Each line represents a brand's share of searches for all six olive oil brands we track, month by month, from searches in New Zealand.
Share of searches by month for Village Press, Bertolli. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kakariki Olives | Village Press | Loopline | Cobram Estate | Bertolli | Olivado |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 16.7% | 22.2% | 7.4% | 3.7% | 20.4% |
| Nov 2025 | 25% | 29.2% | 33.3% | 4.2% | 2.1% | 6.3% |
| Dec 2025 | 34% | 20.8% | 30.2% | 7.5% | 1.9% | 5.7% |
| Jan 2026 | 39.7% | 12.1% | 24.1% | 8.6% | 6.9% | 8.6% |
| Feb 2026 | 37.8% | 13.5% | 21.6% | 10.8% | 8.1% | 8.1% |
| Mar 2026 | 35% | 17.5% | 22.5% | 10% | 2.5% | 12.5% |
| Apr 2026 | 37.2% | 16.3% | 27.9% | 7% | 2.3% | 9.3% |
| May 2026 | 23.4% | 11.7% | 14.9% | 5.3% | 41.5% | 3.2% |
| Jun 2026 | 27.7% | 19.1% | 21.3% | 10.6% | 14.9% | 6.4% |
| Jul 2026 | 26.8% | 26.8% | 24.4% | 12.2% | 7.3% | 2.4% |
| Aug 2026 | 27.3% | 25% | 25% | 11.4% | 4.5% | 6.8% |
| Sep 2026 | 40.4% | 19.1% | 17% | 10.6% | 8.5% | 4.3% |
How has the Bertolli and Village Press comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Bertolli took it in May 2026, Village Press took it in June 2026.
- Across the 12 months ending September 2026, Bertolli’s share of searches among olive oil brands in New Zealand moved from 3.7% to 8.5%, and its estimated monthly branded searches moved from 20 to 40.
- Across the 12 months ending September 2026, Village Press’ share of searches among olive oil brands in New Zealand moved from 16.7% to 19.1%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for New Zealand olive oil brands in September 2026?
2 changes
In September 2026, Bertolli overtook Olivado to rank 5th among olive oil brands in New Zealand, with 8.5% of the searches.
In September 2026, Village Press lost share of searches among olive oil brands in New Zealand, from 25% to 19.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bertolli’s and Village Press’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bertolli
1 branded search term
- bertolli extra virgin oil
Village Press
1 branded search term
- village press
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