How popular isCobram Estate?
In September 2026, people searched for Cobram Estate by name about 60 times in New Zealand, about the same as the previous year. These searches made up 10.6% of all New Zealand olive oil brand searches, placing Cobram Estate fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about olive oil brands, Cobram Estate did not appear in any of the answers.
Cobram Estate is the fourth most searched of 6 competitors and not listed in any AI answer.
- Kakariki OlivesShare of searches 40.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
- Village PressShare of searches 19.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
- LooplineShare of searches 17%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Cobram EstateShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BertolliShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top olive oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cobram Estate did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kakariki Olives4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Village Press4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Olivado1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Loopline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cobram Estate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bertolli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about olive oil brands
5 answers
Asked ChatGPT
“Which olive oil brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best olive oil brands in New Zealand?”
Asked ChatGPT
“What's the best olive oil brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“extra virgin olive oil”
Searched Google, AI Overview
“nz olive oil”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which olive oil brands compete with Cobram Estate?
Share of searches by month for Kakariki Olives, Village Press, Loopline, Cobram Estate, Bertolli, Olivado. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kakariki Olives | Village Press | Loopline | Cobram Estate | Bertolli | Olivado |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 16.7% | 22.2% | 7.4% | 3.7% | 20.4% |
| Nov 2025 | 25% | 29.2% | 33.3% | 4.2% | 2.1% | 6.3% |
| Dec 2025 | 34% | 20.8% | 30.2% | 7.5% | 1.9% | 5.7% |
| Jan 2026 | 39.7% | 12.1% | 24.1% | 8.6% | 6.9% | 8.6% |
| Feb 2026 | 37.8% | 13.5% | 21.6% | 10.8% | 8.1% | 8.1% |
| Mar 2026 | 35% | 17.5% | 22.5% | 10% | 2.5% | 12.5% |
| Apr 2026 | 37.2% | 16.3% | 27.9% | 7% | 2.3% | 9.3% |
| May 2026 | 23.4% | 11.7% | 14.9% | 5.3% | 41.5% | 3.2% |
| Jun 2026 | 27.7% | 19.1% | 21.3% | 10.6% | 14.9% | 6.4% |
| Jul 2026 | 26.8% | 26.8% | 24.4% | 12.2% | 7.3% | 2.4% |
| Aug 2026 | 27.3% | 25% | 25% | 11.4% | 4.5% | 6.8% |
| Sep 2026 | 40.4% | 19.1% | 17% | 10.6% | 8.5% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.4% | 190 | +58.3% | +13.2 points | |
| 2, moved from 3rd to 2nd | 19.1% | 90 | -18.2% | -5.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17% | 80 | -27.3% | -8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.6% | 50 | 0% | -0.7 points | |
| 5, moved from 6th to 5th | 8.5% | 40 | +100% | +4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.3% | 20 | -33.3% | -2.6 pointsmoved from 5th to 6th |
40.4%
Held 1st. 190 estimated branded searches, +58.3% vs prior month. Share +13.2 points.
19.1%
Moved from 3rd to 2nd. 90 estimated branded searches, -18.2% vs prior month. Share -5.9 points.
3.Loopline
17%
Moved from 2nd to 3rd. 80 estimated branded searches, -27.3% vs prior month. Share -8 points.
10.6%
Held 4th. 50 estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
Bertolli8.5%
Moved from 6th to 5th. 40 estimated branded searches, +100% vs prior month. Share +4 points.
6.
Olivado4.3%
Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -2.6 points.
Compare popularity between Cobram Estate and its closest rivals
Every comparison with Cobram Estate
6 comparisons
How has branded search demand for Cobram Estate changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cobram Estate in New Zealand held steady at 60.
- Across the 12 months ending September 2026, Cobram Estate’s share of searches among olive oil brands in New Zealand increased from 7.4% to 10.6%.
- Across the 12 months ending September 2026, Cobram Estate’s share of searches among olive oil brands in New Zealand peaked at 12.2% in July 2026 and was lowest at 4.2% in November 2025.
- Across the 12 months ending September 2026, Cobram Estate rose from 5th to 4th among olive oil brands in New Zealand.
How did search popularity change for New Zealand olive oil brands in September 2026?
6 changes
In September 2026, Bertolli overtook Olivado to rank 5th among olive oil brands in New Zealand, with 8.5% of the searches.
In September 2026, Kakariki Olives gained share of searches among olive oil brands in New Zealand, from 27.3% to 40.4%.
In September 2026, Loopline lost share of searches among olive oil brands in New Zealand, from 25% to 17%.
In September 2026, Village Press lost share of searches among olive oil brands in New Zealand, from 25% to 19.1%.
In September 2026, Olivado lost share of searches among olive oil brands in New Zealand, from 6.8% to 4.3%.
In September 2026, Cobram Estate lost share of searches among olive oil brands in New Zealand, from 11.4% to 10.6%.
How are Cobram Estate’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cobram Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cobram estate
- cobram estate oil
- cobramestate
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Where does Cobram Estate compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cooking oil brands | 7th of 8 | 2.8% | Show ranking |
| Olive oil brands | 4th of 6 | 10.6% | Shown above |
Is Cobram Estate your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.