Cobram Estate vs Village Press:Which is more popular?
In September 2026, Village Press had more branded searches than Cobram Estate among olive oil brands in New Zealand. Village Press had about 90 branded searches, while Cobram Estate had 50. Village Press made up 19.1% of all olive oil brand searches we track, and Cobram Estate accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about olive oil brands, Village Press appeared in four of the five answers and Cobram Estate in none.
Who do people search for more?
Village Press, about 80% more searches than Cobram Estate
Who does AI mention more?
Village Press, mentioned in 4 of 5 answers, Cobram Estate in 0
Who does AI recommend more?
Village Press, the only one of the two named
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Top olive oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Village Press was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cobram Estate did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kakariki Olives4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Village Press4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Olivado1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Loopline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cobram Estate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bertolli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about olive oil brands
5 answers
Asked ChatGPT
“Which olive oil brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best olive oil brands in New Zealand?”
Asked ChatGPT
“What's the best olive oil brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“extra virgin olive oil”
Searched Google, AI Overview
“nz olive oil”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cobram Estate or Village Press more popular in search?
This chart shows how often people search Google for Cobram Estate and Village Press by name. Each line represents a brand's share of searches for all six olive oil brands we track, month by month, from searches in New Zealand.
Share of searches by month for Village Press, Cobram Estate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kakariki Olives | Village Press | Loopline | Cobram Estate | Bertolli | Olivado |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 16.7% | 22.2% | 7.4% | 3.7% | 20.4% |
| Nov 2025 | 25% | 29.2% | 33.3% | 4.2% | 2.1% | 6.3% |
| Dec 2025 | 34% | 20.8% | 30.2% | 7.5% | 1.9% | 5.7% |
| Jan 2026 | 39.7% | 12.1% | 24.1% | 8.6% | 6.9% | 8.6% |
| Feb 2026 | 37.8% | 13.5% | 21.6% | 10.8% | 8.1% | 8.1% |
| Mar 2026 | 35% | 17.5% | 22.5% | 10% | 2.5% | 12.5% |
| Apr 2026 | 37.2% | 16.3% | 27.9% | 7% | 2.3% | 9.3% |
| May 2026 | 23.4% | 11.7% | 14.9% | 5.3% | 41.5% | 3.2% |
| Jun 2026 | 27.7% | 19.1% | 21.3% | 10.6% | 14.9% | 6.4% |
| Jul 2026 | 26.8% | 26.8% | 24.4% | 12.2% | 7.3% | 2.4% |
| Aug 2026 | 27.3% | 25% | 25% | 11.4% | 4.5% | 6.8% |
| Sep 2026 | 40.4% | 19.1% | 17% | 10.6% | 8.5% | 4.3% |
How has the Cobram Estate and Village Press comparison changed over the last 12 months?
3 findings
- Village Press was ahead of Cobram Estate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cobram Estate’s share of searches among olive oil brands in New Zealand moved from 7.4% to 10.6%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 12 months ending September 2026, Village Press’ share of searches among olive oil brands in New Zealand moved from 16.7% to 19.1%, and its estimated monthly branded searches held steady at 90.
How did search popularity change for New Zealand olive oil brands in September 2026?
2 changes
In September 2026, Village Press lost share of searches among olive oil brands in New Zealand, from 25% to 19.1%.
In September 2026, Cobram Estate lost share of searches among olive oil brands in New Zealand, from 11.4% to 10.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Cobram Estate’s and Village Press’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cobram Estate
2 branded search terms
- cobram estate
- cobramestate
Village Press
1 branded search term
- village press
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