Brandwave

Bertolli vs Olivado:Which is more popular?

In September 2026, Bertolli had more branded searches than Olivado among olive oil brands in New Zealand. Bertolli had about 40 branded searches, while Olivado had 20. Bertolli made up 8.5% of all olive oil brand searches we track, and Olivado accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about olive oil brands, Olivado appeared in one of the five answers and Bertolli in none.

Among olive oil brands in New Zealand in September 2026

Who do people search for more?

Bertolli, about 2 searches for every 1 for Olivado

Bertolli 40 searchesOlivado 20 searches

Who does AI mention more?

Olivado, mentioned in 1 of 5 answers, Bertolli in 0

Olivado in 1 of 5Bertolli in 0 of 5

Follow Bertolli vs Olivado and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top olive oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olivado was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bertolli did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Village Press1st
  2. Kakariki Olives2nd
  3. Olivado3rd
  4. Loopline–
  5. Cobram Estate–
  6. Bertolli–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kakariki Olives4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Village Press4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Olivado1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loopline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobram Estate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bertolli0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about olive oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bertolli or Olivado more popular in search?

This chart shows how often people search Google for Bertolli and Olivado by name. Each line represents a brand's share of searches for all six olive oil brands we track, month by month, from searches in New Zealand.

Bertolli and Olivado among olive oil brands in New Zealand, by month

Share of searches by month for Bertolli, Olivado. The figures are in the table below the chart.

View monthly share of searches table
MonthKakariki OlivesVillage PressLooplineCobram EstateBertolliOlivado
Oct 202529.6%16.7%22.2%7.4%3.7%20.4%
Nov 202525%29.2%33.3%4.2%2.1%6.3%
Dec 202534%20.8%30.2%7.5%1.9%5.7%
Jan 202639.7%12.1%24.1%8.6%6.9%8.6%
Feb 202637.8%13.5%21.6%10.8%8.1%8.1%
Mar 202635%17.5%22.5%10%2.5%12.5%
Apr 202637.2%16.3%27.9%7%2.3%9.3%
May 202623.4%11.7%14.9%5.3%41.5%3.2%
Jun 202627.7%19.1%21.3%10.6%14.9%6.4%
Jul 202626.8%26.8%24.4%12.2%7.3%2.4%
Aug 202627.3%25%25%11.4%4.5%6.8%
Sep 202640.4%19.1%17%10.6%8.5%4.3%

How has the Bertolli and Olivado comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Bertolli took it in May 2026, Olivado took it in August 2026, Bertolli took it in September 2026.
  • Across the 12 months ending September 2026, Bertolli’s share of searches among olive oil brands in New Zealand moved from 3.7% to 8.5%, and its estimated monthly branded searches moved from 20 to 40.
  • Across the 12 months ending September 2026, Olivado’s share of searches among olive oil brands in New Zealand moved from 20.4% to 4.3%, and its estimated monthly branded searches moved from 110 to 20.

How did search popularity change for New Zealand olive oil brands in September 2026?

2 changes
  1. In September 2026, Bertolli overtook Olivado to rank 5th among olive oil brands in New Zealand, with 8.5% of the searches.

  2. In September 2026, Olivado lost share of searches among olive oil brands in New Zealand, from 6.8% to 4.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bertolli’s and Olivado’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bertolli

1 branded search term

  • bertolli extra virgin oil

Olivado

1 branded search term

  • olivado

How the Brand Demand Index is measured

Other head-to-heads among olive oil brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.