How popular isArchibalds in search?
In August 2026, there were an estimated 2.4K branded searches for Archibalds in New Zealand which is down 11% over the last 11 months. Archibalds holds 9.1% estimated Share of Search among New Zealand new car dealer groups and is ranked 7th of 7 competitors for search popularity.
Armstrong Motor Group19.9%
Team Hutchinson Ford17.8%
Andrew Simms15.6%
Giltrap Group15.2%
Ebbett11.3%
Winger Motors11.1%
Archibalds9.1%
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Which new car dealer groups compete with Archibalds?
Share of Search by month for Armstrong Motor Group, Team Hutchinson Ford, Andrew Simms, Giltrap Group, Ebbett, Winger Motors, Archibalds. The figures are in the table below the chart.
View monthly share of search table
| Month | Armstrong Motor Group | Team Hutchinson Ford | Andrew Simms | Giltrap Group | Ebbett | Winger Motors | Archibalds |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.9% | 18% | 18.3% | 16.1% | 11% | 10.4% | 10.2% |
| Nov 2025 | 18.8% | 17.3% | 18.6% | 13.7% | 10.8% | 10.8% | 9.8% |
| Dec 2025 | 17.3% | 19.5% | 16.8% | 13.9% | 11.4% | 11.3% | 9.8% |
| Jan 2026 | 18.7% | 21.2% | 17.9% | 11.2% | 10.7% | 10.6% | 9.7% |
| Feb 2026 | 17.3% | 18.8% | 16.6% | 13.6% | 11.3% | 11.7% | 10.7% |
| Mar 2026 | 18.1% | 15.7% | 17.4% | 13.5% | 12.8% | 11.5% | 11% |
| Apr 2026 | 20.1% | 15.1% | 19.4% | 13.1% | 11.6% | 10.5% | 10.2% |
| May 2026 | 18.8% | 16.7% | 17.7% | 13.2% | 10.6% | 12.2% | 10.7% |
| Jun 2026 | 19.3% | 17.7% | 18.6% | 12.7% | 11.2% | 10.3% | 10.1% |
| Jul 2026 | 20.5% | 15.3% | 16.7% | 13.6% | 12% | 11.1% | 10.8% |
| Aug 2026 | 19.9% | 17.8% | 15.6% | 15.2% | 11.3% | 11.1% | 9.1% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 19.9% | 5.2K | +2.8% | -0.6 points | |
| 2, moved from 3rd to 2nd | 17.8% | 4.6K | +23.6% | +2.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.6% | 4K | -0.49% | -1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15.2% | 4K | +18.6% | +1.6 points | |
| 5, held 5th | 11.3% | 2.9K | -0.34% | -0.7 points | |
| 6, held 6th | 11.1% | 2.9K | +5.9% | 0 points | |
| 7, held 7th | 9.1% | 2.4K | -11% | -1.7 points |
19.9%
held 1st · 5.2K estimated branded searches · +2.8% vs prior month · -0.6 points
17.8%
moved from 3rd to 2nd · 4.6K estimated branded searches · +23.6% vs prior month · +2.5 points
15.6%
moved from 2nd to 3rd · 4K estimated branded searches · -0.49% vs prior month · -1 points
15.2%
held 4th · 4K estimated branded searches · +18.6% vs prior month · +1.6 points
5.
Ebbett11.3%
held 5th · 2.9K estimated branded searches · -0.34% vs prior month · -0.7 points
11.1%
held 6th · 2.9K estimated branded searches · +5.9% vs prior month · 0 points
9.1%
held 7th · 2.4K estimated branded searches · -11% vs prior month · -1.7 points
Compare search popularity between Archibalds and its closest rivals
- Archibalds vs Team Hutchinson Ford: compare search popularity
- Archibalds vs Andrew Simms: compare search popularity
- Archibalds vs Giltrap Group: compare search popularity
- Archibalds vs Ebbett: compare search popularity
- Archibalds vs Winger Motors: compare search popularity
- Compare Archibalds with any brand
How has branded search demand for Archibalds changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Archibalds in New Zealand fell from 2.6K to 2.4K.
- Across the 11 months ending August 2026, Archibalds’ estimated Share of Search among new car dealer groups in New Zealand decreased from 10.2% to 9.1%.
- Across the 11 months ending August 2026, Archibalds’ estimated Share of Search among new car dealer groups in New Zealand peaked at 11% in March 2026 and was lowest at 9.1% in August 2026.
How did search popularity change for New Zealand new car dealer groups in August 2026?
6 changes
In August 2026, Team Hutchinson Ford overtook Andrew Simms to rank 2nd among new car dealer groups in New Zealand, at 17.8%.
In August 2026, Giltrap Group gained estimated Share of Search among new car dealer groups in New Zealand, from 13.6% to 15.2%.
In August 2026, Archibalds lost estimated Share of Search among new car dealer groups in New Zealand, from 10.8% to 9.1%.
In August 2026, Andrew Simms lost estimated Share of Search among new car dealer groups in New Zealand, from 16.7% to 15.6%.
In August 2026, Ebbett lost estimated Share of Search among new car dealer groups in New Zealand, from 12% to 11.3%.
In August 2026, Armstrong Motor Group lost estimated Share of Search among new car dealer groups in New Zealand, from 20.5% to 19.9%.
How is Archibalds measured?
Brandwave collects information about searches that people make online using Archibalds’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- archibalds
- archibalds co nz
- archibalds near me
- archibalds nz
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Is Archibalds your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.