Brandwave

New car dealer groups in New Zealand:Which brands are most popular in search?

In August 2026, Armstrong Motor Group was the most searched among new car dealer groups in New Zealand, with an estimated 5.2K branded searches and 19.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Armstrong Motor Group19.9%
  2. Team Hutchinson Ford17.8%
  3. Andrew Simms15.6%
  4. Giltrap Group15.2%
  5. Ebbett11.3%
  6. Winger Motors11.1%
  7. Archibalds9.1%

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Share of SearchLeaderboard

Compare the franchised new car dealer groups New Zealand drivers buy and service with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among new car dealer groups in New Zealand, by month

Share of Search by month for Armstrong Motor Group, Team Hutchinson Ford, Andrew Simms, Giltrap Group, Ebbett, Winger Motors, Archibalds. The figures are in the table below the chart.

View monthly share of search table
MonthArmstrong Motor GroupTeam Hutchinson FordAndrew SimmsGiltrap GroupEbbettWinger MotorsArchibalds
Oct 202515.9%18%18.3%16.1%11%10.4%10.2%
Nov 202518.8%17.3%18.6%13.7%10.8%10.8%9.8%
Dec 202517.3%19.5%16.8%13.9%11.4%11.3%9.8%
Jan 202618.7%21.2%17.9%11.2%10.7%10.6%9.7%
Feb 202617.3%18.8%16.6%13.6%11.3%11.7%10.7%
Mar 202618.1%15.7%17.4%13.5%12.8%11.5%11%
Apr 202620.1%15.1%19.4%13.1%11.6%10.5%10.2%
May 202618.8%16.7%17.7%13.2%10.6%12.2%10.7%
Jun 202619.3%17.7%18.6%12.7%11.2%10.3%10.1%
Jul 202620.5%15.3%16.7%13.6%12%11.1%10.8%
Aug 202619.9%17.8%15.6%15.2%11.3%11.1%9.1%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Armstrong Motor Group

    19.9%

    held 1st · 5.2K estimated branded searches · +2.8% vs prior month · -0.6 points

  2. 2.Team Hutchinson Ford

    17.8%

    moved from 3rd to 2nd · 4.6K estimated branded searches · +23.6% vs prior month · +2.5 points

  3. 3.Andrew Simms

    15.6%

    moved from 2nd to 3rd · 4K estimated branded searches · -0.49% vs prior month · -1 points

  4. 4.Giltrap Group

    15.2%

    held 4th · 4K estimated branded searches · +18.6% vs prior month · +1.6 points

  5. 5.Ebbett

    11.3%

    held 5th · 2.9K estimated branded searches · -0.34% vs prior month · -0.7 points

  6. 6.Winger Motors

    11.1%

    held 6th · 2.9K estimated branded searches · +5.9% vs prior month · 0 points

  7. 7.Archibalds

    9.1%

    held 7th · 2.4K estimated branded searches · -11% vs prior month · -1.7 points

Compare search popularity between leading brands

Which brand is most popular in search among new car dealer groups in New Zealand?

In August 2026, Armstrong Motor Group was the most searched among new car dealer groups in New Zealand, with an estimated 5.2K branded searches and 19.9% estimated Share of Search within this set. Team Hutchinson Ford is in 2nd place, 2.1 percentage points behind at 17.8% Share of Search.

New Zealand new car dealer groups, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Armstrong Motor Group15.9% → 19.9%20.5%Jul 202615.9%Oct 20254th → 1st
Team Hutchinson Ford18% → 17.8%21.2%Jan 202615.1%Apr 20262nd
Andrew Simms18.3% → 15.6%19.4%Apr 202615.6%Aug 20261st → 3rd
Giltrap Group16.1% → 15.2%16.1%Oct 202511.2%Jan 20263rd → 4th
Ebbett11% → 11.3%12.8%Mar 202610.6%May 20265th
Winger Motors10.4% → 11.1%12.2%May 202610.3%Jun 20266th
Archibalds10.2% → 9.1%11%Mar 20269.1%Aug 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Armstrong Motor Group’s estimated Share of Search among new car dealer groups in New Zealand increased from 15.9% to 19.9%.
  • Across the 11 months ending August 2026, Andrew Simms’ estimated Share of Search among new car dealer groups in New Zealand decreased from 18.3% to 15.6%.
  • Across the 11 months ending August 2026, Giltrap Group’s estimated Share of Search among new car dealer groups in New Zealand decreased from 16.1% to 15.2%.
  • Across the 11 months ending August 2026, Winger Motors’ estimated Share of Search among new car dealer groups in New Zealand increased from 10.4% to 11.1%.
  • Across the 11 months ending August 2026, Archibalds’ estimated Share of Search among new car dealer groups in New Zealand decreased from 10.2% to 9.1%.
  • Across the 11 months ending August 2026, Armstrong Motor Group’s estimated Share of Search among new car dealer groups in New Zealand peaked at 20.5% in July 2026 and was lowest at 15.9% in October 2025.
  • Across the 11 months ending August 2026, Team Hutchinson Ford’s estimated Share of Search among new car dealer groups in New Zealand peaked at 21.2% in January 2026 and was lowest at 15.1% in April 2026.
  • Across the 11 months ending August 2026, Andrew Simms’ estimated Share of Search among new car dealer groups in New Zealand peaked at 19.4% in April 2026 and was lowest at 15.6% in August 2026.
  • Across the 11 months ending August 2026, Giltrap Group’s estimated Share of Search among new car dealer groups in New Zealand peaked at 16.1% in October 2025 and was lowest at 11.2% in January 2026.
  • Across the 11 months ending August 2026, Ebbett’s estimated Share of Search among new car dealer groups in New Zealand peaked at 12.8% in March 2026 and was lowest at 10.6% in May 2026.
  • Across the 11 months ending August 2026, Winger Motors’ estimated Share of Search among new car dealer groups in New Zealand peaked at 12.2% in May 2026 and was lowest at 10.3% in June 2026.
  • Across the 11 months ending August 2026, Archibalds’ estimated Share of Search among new car dealer groups in New Zealand peaked at 11% in March 2026 and was lowest at 9.1% in August 2026.
  • Across the 11 months ending August 2026, Armstrong Motor Group rose from 4th to 1st among new car dealer groups in New Zealand.
  • Across the 11 months ending August 2026, Andrew Simms fell from 1st to 3rd among new car dealer groups in New Zealand.
  • Across the 11 months ending August 2026, Giltrap Group fell from 3rd to 4th among new car dealer groups in New Zealand.
  • Across the 11 months ending August 2026, Team Hutchinson Ford and Ebbett held steady: their estimated Share of Search among new car dealer groups in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand new car dealer groups in August 2026?

  1. In August 2026, Team Hutchinson Ford overtook Andrew Simms to rank 2nd among new car dealer groups in New Zealand, at 17.8%.

  2. In August 2026, Giltrap Group gained estimated Share of Search among new car dealer groups in New Zealand, from 13.6% to 15.2%.

  3. In August 2026, Archibalds lost estimated Share of Search among new car dealer groups in New Zealand, from 10.8% to 9.1%.

  4. In August 2026, Andrew Simms lost estimated Share of Search among new car dealer groups in New Zealand, from 16.7% to 15.6%.

  5. In August 2026, Ebbett lost estimated Share of Search among new car dealer groups in New Zealand, from 12% to 11.3%.

  6. In August 2026, Armstrong Motor Group lost estimated Share of Search among new car dealer groups in New Zealand, from 20.5% to 19.9%.

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