Brandwave

Armstrong Motor Group vs Team Hutchinson Ford:Which is more popular by branded search in New Zealand?

In August 2026, Armstrong Motor Group had more branded searches than Team Hutchinson Ford among new car dealer groups in New Zealand. Armstrong Motor Group was estimated to have 5.2K branded searches compared to Team Hutchinson Ford’s 4.6K, and held a 19.9% Share of Search versus Team Hutchinson Ford’s 17.8%.

Share of Search among new car dealer groups in New Zealand in August 2026Which is more popular in search, Armstrong Motor Group or Team Hutchinson Ford?
Armstrong Motor Group19.9%5.2K searches
vs
Team Hutchinson Ford17.8%4.6K searches
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Which is more popular in search, Armstrong Motor Group or Team Hutchinson Ford?

Compare the franchised new car dealer groups New Zealand drivers buy and service with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Armstrong Motor Group and Team Hutchinson Ford among new car dealer groups in New Zealand, by month

Share of Search by month for Armstrong Motor Group, Team Hutchinson Ford. The figures are in the table below the chart.

View monthly share of search table
MonthArmstrong Motor GroupTeam Hutchinson FordAndrew SimmsGiltrap GroupEbbettWinger MotorsArchibalds
Oct 202515.9%18%18.3%16.1%11%10.4%10.2%
Nov 202518.8%17.3%18.6%13.7%10.8%10.8%9.8%
Dec 202517.3%19.5%16.8%13.9%11.4%11.3%9.8%
Jan 202618.7%21.2%17.9%11.2%10.7%10.6%9.7%
Feb 202617.3%18.8%16.6%13.6%11.3%11.7%10.7%
Mar 202618.1%15.7%17.4%13.5%12.8%11.5%11%
Apr 202620.1%15.1%19.4%13.1%11.6%10.5%10.2%
May 202618.8%16.7%17.7%13.2%10.6%12.2%10.7%
Jun 202619.3%17.7%18.6%12.7%11.2%10.3%10.1%
Jul 202620.5%15.3%16.7%13.6%12%11.1%10.8%
Aug 202619.9%17.8%15.6%15.2%11.3%11.1%9.1%
Sep 2026———————

How has the Armstrong Motor Group and Team Hutchinson Ford comparison changed over the last 12 months?

How did search popularity change for New Zealand new car dealer groups in August 2026?

  1. In August 2026, Team Hutchinson Ford overtook Andrew Simms to rank 2nd among new car dealer groups in New Zealand, at 17.8%.

  2. In August 2026, Armstrong Motor Group lost estimated Share of Search among new car dealer groups in New Zealand, from 20.5% to 19.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Armstrong Motor Group’s and Team Hutchinson Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Armstrong Motor Group

7 branded search terms

  • armstrong motor group
  • armstrong motor group near me
  • armstrong motor group new zealand
  • armstrong motor group nz
  • armstrongmotorgroup
  • armstrongs
  • armstrongs co nz

Team Hutchinson Ford

6 branded search terms

  • team hutchinson ford
  • team hutchinson ford nz
  • team hutchinson ford service
  • team hutchinson ford used cars
  • teamhutchinsonford
  • teamhutchinsonford co nz

How the Brand Demand Index is measured

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