How popular isTeam Hutchinson Ford in search?
In August 2026, there were an estimated 4.6K branded searches for Team Hutchinson Ford in New Zealand which held steady over the last 11 months. Team Hutchinson Ford holds 17.8% estimated Share of Search among New Zealand new car dealer groups and is ranked 2nd of 7 competitors for search popularity.
Armstrong Motor Group19.9%
Team Hutchinson Ford17.8%
Andrew Simms15.6%
Giltrap Group15.2%
Ebbett11.3%
Winger Motors11.1%
Archibalds9.1%
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Which new car dealer groups compete with Team Hutchinson Ford?
Share of Search by month for Armstrong Motor Group, Team Hutchinson Ford, Andrew Simms, Giltrap Group, Ebbett, Winger Motors, Archibalds. The figures are in the table below the chart.
View monthly share of search table
| Month | Armstrong Motor Group | Team Hutchinson Ford | Andrew Simms | Giltrap Group | Ebbett | Winger Motors | Archibalds |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.9% | 18% | 18.3% | 16.1% | 11% | 10.4% | 10.2% |
| Nov 2025 | 18.8% | 17.3% | 18.6% | 13.7% | 10.8% | 10.8% | 9.8% |
| Dec 2025 | 17.3% | 19.5% | 16.8% | 13.9% | 11.4% | 11.3% | 9.8% |
| Jan 2026 | 18.7% | 21.2% | 17.9% | 11.2% | 10.7% | 10.6% | 9.7% |
| Feb 2026 | 17.3% | 18.8% | 16.6% | 13.6% | 11.3% | 11.7% | 10.7% |
| Mar 2026 | 18.1% | 15.7% | 17.4% | 13.5% | 12.8% | 11.5% | 11% |
| Apr 2026 | 20.1% | 15.1% | 19.4% | 13.1% | 11.6% | 10.5% | 10.2% |
| May 2026 | 18.8% | 16.7% | 17.7% | 13.2% | 10.6% | 12.2% | 10.7% |
| Jun 2026 | 19.3% | 17.7% | 18.6% | 12.7% | 11.2% | 10.3% | 10.1% |
| Jul 2026 | 20.5% | 15.3% | 16.7% | 13.6% | 12% | 11.1% | 10.8% |
| Aug 2026 | 19.9% | 17.8% | 15.6% | 15.2% | 11.3% | 11.1% | 9.1% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 19.9% | 5.2K | +2.8% | -0.6 points | |
| 2, moved from 3rd to 2nd | 17.8% | 4.6K | +23.6% | +2.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.6% | 4K | -0.49% | -1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 15.2% | 4K | +18.6% | +1.6 points | |
| 5, held 5th | 11.3% | 2.9K | -0.34% | -0.7 points | |
| 6, held 6th | 11.1% | 2.9K | +5.9% | 0 points | |
| 7, held 7th | 9.1% | 2.4K | -11% | -1.7 points |
19.9%
held 1st · 5.2K estimated branded searches · +2.8% vs prior month · -0.6 points
17.8%
moved from 3rd to 2nd · 4.6K estimated branded searches · +23.6% vs prior month · +2.5 points
15.6%
moved from 2nd to 3rd · 4K estimated branded searches · -0.49% vs prior month · -1 points
15.2%
held 4th · 4K estimated branded searches · +18.6% vs prior month · +1.6 points
5.
Ebbett11.3%
held 5th · 2.9K estimated branded searches · -0.34% vs prior month · -0.7 points
11.1%
held 6th · 2.9K estimated branded searches · +5.9% vs prior month · 0 points
9.1%
held 7th · 2.4K estimated branded searches · -11% vs prior month · -1.7 points
Compare search popularity between Team Hutchinson Ford and its closest rivals
- Team Hutchinson Ford vs Armstrong Motor Group: compare search popularity
- Team Hutchinson Ford vs Andrew Simms: compare search popularity
- Team Hutchinson Ford vs Giltrap Group: compare search popularity
- Team Hutchinson Ford vs Ebbett: compare search popularity
- Team Hutchinson Ford vs Winger Motors: compare search popularity
- Compare Team Hutchinson Ford with any brand
How has branded search demand for Team Hutchinson Ford changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Team Hutchinson Ford in New Zealand held steady, from 4.7K to 4.6K.
- Across the 11 months ending August 2026, Team Hutchinson Ford’s estimated Share of Search among new car dealer groups in New Zealand peaked at 21.2% in January 2026 and was lowest at 15.1% in April 2026.
How did search popularity change for New Zealand new car dealer groups in August 2026?
6 changes
In August 2026, Team Hutchinson Ford overtook Andrew Simms to rank 2nd among new car dealer groups in New Zealand, at 17.8%.
In August 2026, Giltrap Group gained estimated Share of Search among new car dealer groups in New Zealand, from 13.6% to 15.2%.
In August 2026, Archibalds lost estimated Share of Search among new car dealer groups in New Zealand, from 10.8% to 9.1%.
In August 2026, Andrew Simms lost estimated Share of Search among new car dealer groups in New Zealand, from 16.7% to 15.6%.
In August 2026, Ebbett lost estimated Share of Search among new car dealer groups in New Zealand, from 12% to 11.3%.
In August 2026, Armstrong Motor Group lost estimated Share of Search among new car dealer groups in New Zealand, from 20.5% to 19.9%.
How is Team Hutchinson Ford measured?
Brandwave collects information about searches that people make online using Team Hutchinson Ford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- team hutchinson ford
- team hutchinson ford nz
- team hutchinson ford service
- team hutchinson ford used cars
- teamhutchinsonford
- teamhutchinsonford co nz
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Is Team Hutchinson Ford your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.